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Design: Usability, Gamification, Augmented and Virtual Reality

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Design: Usability, Gamification, Augmented and Virtual Reality. An educational presentation for the IT for Tourism Services course at the University of Bergamo, Italy

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Design: Usability, Gamification, Augmented and Virtual Reality

  1. 1. IT for Tourism Services, UniBg 2017-2018 Design: Usability, Gamification, Augmented and Virtual Reality Design: Usability, Games. Lecture 11, November 21, 2017
  2. 2. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 What Are We Talking About Today? slide 2Design: Usability, Games. Lecture 11, November 21, 2017 1. Design 2. Usability 3. Graphic Design 4. Gamification 5. Storytelling 6. Augmented Reality 7. Virtual Reality
  3. 3. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Design slide 3Design: Usability, Games. Lecture 11, November 21, 2017
  4. 4. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Design In Practice slide 4Design: Usability, Games. Lecture 11, November 21, 2017 Suppose you are part of a DMO (Destination Management Organization), or at least work for a DMO –- as I hope you will. When you build your destination’s website -– or app, or any digital communication product -– you may run the risk of producing something that appeals to you, but was in fact not really designed. You may run the risk of producing something that was not really meant to perform its task, but only to appeal, like -– as Don Norman’s example goes –- Starck’s Alessi juicer...
  5. 5. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Usability? According to Wikipedia, usability is “the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.” Design: Usability, Games. Lecture 11, November 21, 2017 slide 5
  6. 6. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Usability! Usability can be technically and informatically measured. In a nutshell, however, your design problem about usability deals with situations where your website’s visitors  can not find what they are looking for  feel uncertain: “what should I do?”  stop and get lost  feel like losing control  feel exploited Design: Usability, Games. Lecture 11, November 21, 2017 slide 6
  7. 7. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Navigation According to Wikipedia, web navigation refers to “the process of navigating a network of information resources in the World Wide Web, which is organized as a hypertext or hypermedia. The user interface that is used to do so is called a web browser. A central theme in web design is the development of a web navigation interface that maximizes usability.” The first condition to be checked while evaluating the quality of any web navigation is whether a menu is always available in each and every page of the website. Other conditions may also –- or rather should –- be considered. Design: Usability, Games. Lecture 11, November 21, 2017 slide 7
  8. 8. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Breadcrumbs If you remember a previous slide in this presentation, you know that a situation to be avoided is making your web visitor feel lost while visiting your website. A widely used solution are breadcrumbs. The term comes from the trail of breadcrumbs left by Hansel and Gretel in the popular fairytale. Design: Usability, Games. Lecture 11, November 21, 2017 slide 8
  9. 9. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Kiwi Breadcrumbs Another navigation tool is the mouse- activated image name. Design: Usability, Games. Lecture 11, November 21, 2017 slide 9
  10. 10. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Graphic Design Design: Usability, Games. Lecture 11, November 21, 2017 The perception users have of a website depends very much on the look-and-feel of its template. slide 10
  11. 11. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Logos Design: Usability, Games. Lecture 11, November 21, 2017 The destination’s and the website logo may be very relevant to its brand. And a logo must be graphic! Shapes, not fonts... slide 11
  12. 12. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Gamification Design: Usability, Games. Lecture 11, November 21, 2017 If you make people play, they’re going to have fun -– and are more likely to remember you in the future. slide 12
  13. 13. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 App Gamification Design: Usability, Games. Lecture 11, November 21, 2017 An app made in Oporto advises according to the user’s feeling. slide 13
  14. 14. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Storytelling Design: Usability, Games. Lecture 11, November 21, 2017 If you tell a story, you’re more likely to be listened by your audience, and you can well put into your story some recommendations to buy –- or at least to visit. slide 14 Bartolomeo Colleoni Bergamo, Colleoni Chapel Malpaga, Colleoni Castle
  15. 15. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Augmented Reality Design: Usability, Games. Lecture 11, November 21, 2017 TripWolf provides augmented reality, itself a sort of gamification. So do others. slide 15
  16. 16. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Virtual Reality Design: Usability, Games. Lecture 11, November 21, 2017 To quote Wikipedia once again, “Virtual reality (VR) typically refers to computer technologies that use software to generate realistic images, sounds and other sensations that replicate a real environment (or create an imaginary setting), slide 16 and simulate a user's physical presence in this environment, by enabling the user to interact with this space and any objects depicted therein using specialized display screens or projectors and other devices.”
  17. 17. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Virtual Reality and Reality Design: Usability, Games. Lecture 11, November 21, 2017 slide 17

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