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Big Bang Disruptions and Tourism

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Big Bang Disruptions and Tourism as one of my 2018-2019 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.

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Big Bang Disruptions and Tourism

  1. 1. ITforTourismServices,UniBg2018-2019 Big-BangDisruptions andTourism Big-BangDisruptions.Lecture12,November27,2018
  2. 2. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Today 12.Tuesday,Nov27 Big-Bang Disruptions andTourism 13.Tuesday,Dec 4 Yourreports’ Presentation: 1stgroup 14. Thursday,Dec6 Yourreports’ presentation: 2ndgroup 15.Tuesday,Dec11 Yourreports’ presentation: 3rdgroup 08.Tuesday,Oct30 Design:Usability, Gamification, Augmented&Virtual Reality 09.Tuesday,Nov13 Quality,Standards, Models&Meta-Models. The7Loci 10.Tuesday,Nov20 WebPresence. A7Loci Evaluation Model page2Big-BangDisruptions.Lecture12,November27,2018 11.Thursday,Nov22 WebPresence QualityReporting
  3. 3. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 What Are We Talking About Today? 1. Disruptive Technologies 2. Pinball, Paper Journalism 3. Disruptors in Tourism 4. Unstoppable and Invisible 5. Someone Else’s Components 6. SharingEconomy& Overtourism 7. Non Disruptive, Yet Coming page3Big-BangDisruptions.Lecture12,November27,2018 imagecredittoucop.edu imagecredittoPlantServicesimagecredittoAmazon
  4. 4. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 A Conference at the Politecnico di Milano page4Big-BangDisruptions.Lecture12,November27,2018 Pictures takenbyyour lecturer of apresentation heldby PaulNunes onSeptember 30,2014
  5. 5. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 page5Big-BangDisruptions.Lecture12,November27,2018 Disruptive Technologies Thepinballsmarkethasbeen disruptedbyPlaystations. Quitethesamefornewspapers...
  6. 6. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Paper Journalism “Ireallydon't know whetherwe’llbe printingtheTimesin fiveyears, andyouknowwhat? Idon’t careeither,” ArthurSulzberger, publisher,TheNew YorkTimes,2007 page6Big-BangDisruptions.Lecture12,November27,2018
  7. 7. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Better And Cheaper Products page7Big-BangDisruptions.Lecture12,November27,2018 Openinnovationmayworkbetter thaninnovationdesigned and implementedbycompanies.
  8. 8. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Cheaper Technology Makes Things Cheaper page8Big-BangDisruptions.Lecture12,November27,2018 Thankstotechnologies,anorchid growninAfricacanbecarried to NY,NY,andsoldatalowerprice.
  9. 9. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 page9Big-BangDisruptions.Lecture12,November27,2018 SixBigBangDisruptorsin twelveconcerntourism. 1. Maps 2. Taxis 3. Hotels 4. Payments 5. TravelAgencies 6. Perhapscameras,too Disruptions In Tourism Bytheway,Priceline isthemothercompany ofBooking.com.
  10. 10. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Traditional Innovation vs. Disruptions page10Big-BangDisruptions.Lecture12,November27,2018 Traditionalinnovationdesigned andimplementedbycompanies hasn’tkeptupthepace.
  11. 11. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Undisciplined page11Big-BangDisruptions.Lecture12,November27,2018 BigBangdisruptionsprovideusers withbetteropportunities,and don’tstickatpreviousparameters.
  12. 12. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Disruption Of Maps 2.0 page12Big-BangDisruptions.Lecture12,November27,2018 Exactlylikepersonalnavigation deviceshadpreviouslydisrupted themarketofpaperatlases...
  13. 13. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Unstoppable page13Big-BangDisruptions.Lecture12,November27,2018 …personalnavigationdeviceshave beendisruptedbyGoogleMaps. Theprocesscouldn’tbestopped.
  14. 14. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Invisible page14Big-BangDisruptions.Lecture12,November27,2018 BigBangdisruptionsdevelopin thedark. Theydeflagrate allofthe suddenandoutoftheblue.
  15. 15. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 In A Nutshell Argomento12.Tecnologiedirompentieturismo Bytheway...  IsPokémonGoadisruptivetechnology?  IsBlaBlaCaradisruptivetechnology? Maybenot. Adisruptioncomeswhenanexistingmarketisbroken. Ifamarketkeepsexistingasitwas–oranewmarketis created –wecannot talkofBigBangdisruptions.  PokémonGohasn’tbrokenthegamingmarket.  BeforeBlaBlaCarthere wasn’tanyhitchhiking market. 15 imagecredittodigitaltrends
  16. 16. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Become Someone Else’s Components page16Big-BangDisruptions.Lecture12,November27,2018 Kodak,whichproducedchemical filmsforphotos,wentbankrupt. Fujifoundanewroleinhealthcare.
  17. 17. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Airbnb As A Big-Bang Disruptor page17Big-BangDisruptions.Lecture12,November27,2018
  18. 18. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 “Airification”? Already Heard About… page18Big-BangDisruptions.Lecture12,November27,2018 Source: UniSiena AmapofAirbnbfamily accommodationin FlorenceItaly,2016. Itshowstherisksthat Italiandestinations aretakingintermsof sustainability.
  19. 19. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Overtourism page19Big-BangDisruptions.Lecture12,November27,2018 ThecityofVenice,Italy,hasbeen compelledtoregulatethenumberof touristsaccessingthecitycenter.
  20. 20. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Non Disruptive, Yet Coming Paralleltodisruptions,old-styletechnologicalinnovationisanywayatwork. It’sincrementalratherthan disruptive,butit’sbrewingandgrowing.  ArtificialIntelligence(AI)intourismmeansthat datagathered fromtourists canbeusedtoofferthemtouristproductsandservices theyaremorelikely topayfor–exactlyasithappenswithwebadvertisementsalready.  MachineTranslationintourismmeansthatstaffscancommunicatewith globaltouristseveniftheydon’tspeaknorunderstandtheirlanguages.  MachineLearningmeansthatthetourismindustrycanrelyontechnologies thatincreasinglyhelpunderstanding whatthetourists’needs are. page20Big-BangDisruptions.Lecture12,November27,2018
  21. 21. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Computers Acting Like Humans page21Big-BangDisruptions.Lecture12,November27,2018 Pictures takenbyyour lecturer atapresentation heldby IisTussyadiah,president of Ifitt (theInternational Federation for Information Technologies inTravel&Tourism), onNovember 15,2018
  22. 22. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Artificial Intelligence At The Center page22Big-BangDisruptions.Lecture12,November27,2018 IisTussyadiah, president of Ifitt (theInternational Federation for Information Technologies inTravel&Tourism)
  23. 23. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Robotics page23Big-BangDisruptions.Lecture12,November27,2018 Robotsthatwelcomeguestinhotels,andchatwith them,arealreadybeingintroduced. PaoloPepperisarobotwhichwaspresentedatthe 2017BTO(BuyTourismonLine)conferenceinFlorence. TworobotconciergesareatworkinSasebo,Japan.
  24. 24. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 What About Humans? page24Big-BangDisruptions.Lecture12,November27,2018 IisTussyadiah, president of Ifitt (theInternational Federation for Information Technologies inTravel&Tourism)
  25. 25. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Questions To Be Faced page25Big-BangDisruptions.Lecture12,November27,2018 IisTussyadiah, president of Ifitt (theInternational Federation for Information Technologies inTravel&Tourism)
  26. 26. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Today’s Key Points page26Big-BangDisruptions.Lecture12,November27,2018 Big-Bang Disruptions 1. Happened, and Will Certainly Happen Again 2. Break Pre-Existing Markets 3. Are Unexpected, Invisible, and Unstoppable 4. Have Seriously Affected Tourism 5. Can Be Managed 6. Are Connected With Overtourism 7. More Innovative Technologies Are Coming
  27. 27. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Thanks For Your Attention page27Big-BangDisruptions.Lecture12,November27,2018 Picturefrom the2016-2017course

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