Bergamo 2013-2014 Lectures. 6. Our devices: desktop and mobile

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Bergamo 2013-2014 Lectures. 6. Our devices: desktop and mobile

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Bergamo 2013-2014 Lectures. 6. Our devices: desktop and mobile

  1. 1. Università degli Studi di Bergamo Area didattica di Lingue e Letterature straniere Progettazione e gestione dei sistemi turistici / Planning and Management of Tourism Systems Centro Studi per il Turismo e l'Interpretazione del Territorio (CeSTIT) Our devices are both desktop and mobile. Desktop computers, smartphones, tablets, multimedia Roberto Peretta UniBg 44111 2013-2014 .:. IT for Tourism Managers Lecture #6. Wednesday, December 10, 2013
  2. 2. Desktop and mobile, multimedia What are we talking about? 1. 2. 3. 4. 5. Desktop… … vs. Mobility Adaptive vs. Responsive Multimedia, Flash, html5 Formats, applications, CMSs UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 2
  3. 3. Desktop and mobile, multimedia Mobility Mobile phones are also called cellular phone or cellphones, because they communicate through a radio network based on cells. (Cells are land areas served by at least one fixed-location transceiver belonging to a network.) Cellphones, like computers, may also use Wi-Fi connections. Paradoxically, you can place a mobile call without passing through your telecom if you use a VoIP or Voice over Internet Protocol (Skype is a typical case) on a wi-fi connected device. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 3
  4. 4. Desktop and mobile, multimedia Different needs? Talking about tourism and mobility, let’s see now whether tourist needs are expressed and addressed via a desktop computer or through a mobile device, i.e. on-the-move. We’ll see that mobile tourists have different needs. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 4
  5. 5. Desktop and mobile, multimedia From home On 1. 2. 3. 4. 5. 6. a desktop computer Information search Fore-seeing Customization Information comparison Purchase of products Purchase of personal services Before leaving 5 UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 5
  6. 6. Desktop and mobile, multimedia Information search 1. Information search        on on on on on on on tourist destinations tours or routes accommodation airlines railways car rental packaged tours UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 6
  7. 7. Desktop and mobile, multimedia Fore-seeing 2. Fore-seeing     through through through through pictures videos presentations virtual reality UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 8
  8. 8. Desktop and mobile, multimedia Customization 3. Customization  segmentation  down to the single tourist  privacy – as we will see – is gradually disappearing… UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 9
  9. 9. Desktop and mobile, multimedia Information comparison 4. Information comparison     User Generated Content (UGC) Photo sharing Video sharing Are they reliable? UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 9
  10. 10. Desktop and mobile, multimedia Purchase of products 5. Purchase of products     from Travel Providers through OnLine Travel Agents (OTA) directly from destinations from specialized publishers UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 10
  11. 11. Desktop and mobile, multimedia Purchase of personal services 6. Purchase of personal services  local guides  guided tours  local courses (cuisine, arts & crafts etc.) UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 11
  12. 12. Desktop and mobile, multimedia On-the-move Now, let's take into consideration which tourist needs are expressed by on-the-move users. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 12
  13. 13. Desktop and mobile, multimedia While travelling Through a mobile device 1. Local information 2. Advice 3. Geographical Position 4. Information on public transport 5. Reassurance 6. Communication While travelling UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 13
  14. 14. Desktop and mobile, multimedia Local information 1. Local information  “What can I do?”  “Will that venue still be open?”  “What is this building?” UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 14
  15. 15. Desktop and mobile, multimedia Advice 2. Advice  “Any good place to have a meal?”  “Any free toilets in the area?”  “Any affordable activities?” UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 15
  16. 16. Desktop and mobile, multimedia Geographical Positioning 3. Geographical Positioning  “Where am I?”  “Which way to the main square?”  “Which way to my hotel?” UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 16
  17. 17. Desktop and mobile, multimedia Public transport 4. Information on public transport  “Which bus shall I take?   And where from?” “Shall I purchase tickets in advance?” “It's late... Will the bus still be running?” UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 17
  18. 18. Desktop and mobile, multimedia Reassurance 5. Reassurance  “Is it going to rain?”  “Will I find a parking place  for my car? Where? And how much will they charge me?” “Is this a dangerous area?” UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 18
  19. 19. Desktop and mobile, multimedia Communication 6. Communication  “I need to make a phone call!”  “I need to send a short message!”  “I wish I could visit that webpage...” UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 19
  20. 20. Desktop and mobile, multimedia Adaptive vs. Responsive Webpages can be written in order to be visible through mobile devices – i.e. with reduced monitor size. According to Wikipedia, “Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience across a wide range of devices (from mobile phones to desktop computer monitors.“ “Adaptive websites are designed to adapt to different User requirements.” BTW, tablets are more or less like desktop… UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 20
  21. 21. Desktop and mobile, multimedia Pictures Either desktop or mobile, pictures are increasingly becoming the fastest way, and perhaps the most effective, to communicate in today’s digital world. As Susan Sontag wrote as back as 1977 in her On Photography, “Photography has become one of the principal devices for experiencing something, for giving an appearance of participation.” UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 21
  22. 22. Desktop and mobile, multimedia Easy pictures The number of pictures taken has enormously increased since mobile phones have incorporated a camera. Due to digital techonological optimization, taking pictures has become incredibily easy, as problems like shutter speed, exposure and depth of field are automatically solved (or at least simplified) by digital technologies. Starting from Flick’r, which was introduced in 2004, sharing pictures has become a popular behaviour. Pictures are mass produced and shared. Still – as underlined by Sontag – they are a perfect tool to communicate experience. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 22
  23. 23. Desktop and mobile, multimedia Moving images Moving images – such as animations, videos or proper films – can be even more effective than still pictures. The problem with moving images is that their production process is by far more difficult than for photography. Sharing a personal video through, say, YouTube, created in 2005 and bought by Google in 2006, is obviously easy, but the quality level which is socially required is much higher than for still pictures. Let’s talk a look at a software interface to process a video… UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 23
  24. 24. Desktop and mobile, multimedia Adobe Premiere Moving images require not only shooting but also editing, and titles, soundtrack and voice comment may be needed, too. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 24
  25. 25. Desktop and mobile, multimedia Flash, html 5 Generally speaking, applications to create and manage animations are relatively difficult to learn. The de facto standard to create and manage animations on the Web has historically been Adobe Flash. Adobe Flash has always been a proprietary software. But in recent years an open source environment has emerged – thanks also to the current fight between Adobe and Apple. This open source animations format is part of the html5 language. (This, by the way, is why iPhones or iPad do display animations, but do not display Flash animations…) UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 25
  26. 26. Desktop and mobile, multimedia Formats, applications This lecture has mentioned two applications, by Adobe (Premiere for videos, and Flash for animations) simply because your lecturer happens to use some mainstream Adobe products. But formats and applications do abound in the multimedia production world. For instance, your lecturer shoots videos through a small HD Sony video camera, based on a m2ts format. In order to be seen on an old Windows XP operating system like the one I’m using right now, my videos must be converted to a more familiar format, e.g. the mainstream Windows wmv. In short, formats and applications in the multimedia production world are a jungle… … though social networks tend to come to terms with this jungle, and now accept a variety of different multimedia formats. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 26
  27. 27. Desktop and mobile, multimedia CMSs To manage dynamic multimedia websites, specialized applications and platforms are available. Your lecturer has long adopted an old and reliable application like Adobe Dreamweaver, but now good and scalable open source CMSs are also available, like Drupal, Joomla or WordPress. What’s a CMS? It’s a Content Management System. (As far as tourist destinations are concerned, we’ve seen that Destination Management Systems, or DMSs, are also available, though they are not simply digital...) UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #6 27

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