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Cercare informazioni nei Social Media Fiera SMAU 2019

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Workshop del 22 ottobre 2019 in fiera SMAU Milano, dedicato al Social Media Mining per cercare informazioni nei Social Media, vedere anche www.socialmediamining.it

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Cercare informazioni nei Social Media Fiera SMAU 2019

  1. 1. Cercare informazioni in Facebook Instagram LinkedIn Twitter Social Media Mining per cercare con creatività
  2. 2. Ciao! Roberto Marmo Consulenza e Formazione Dip. Ingegneria Informazione Università Pavia www.robertomarmo.net www.socialmediamining.it info@robertomarmo.net Facebook, Twitter, Linkedin, Slideshare @robertomarmo Instagram @robertomarmopv 2
  3. 3. 3 L’associazione internazionale per la professionalità nel Web INTERNATIONAL WEB ASSOCIATION L’associazione internazionale per la professionalità nel Web STAND A11
  4. 4. Agenda 1. Social Media Mining 2. Funzioni di ricerca del browser 3. Motore di ricerca nel Social Media 4. Motori di ricerca esterni 5. Servizi online 6. Conclusioni e bibliografia 4
  5. 5. Social Media Mining 5
  6. 6. 6 Social Media Mining
  7. 7. 7 Chi può fare Social Media Mining 1. Persone che cercano amici, aziende, prodotti, ecc. 2. Aziende che cercano clienti, fornitori, concorrenti 3. Indagini giornalistiche o giudiziarie 4. Pubblica amministrazione per gestire il territorio 5. Studiosi, ricercatori umanistici o tecnologici Attenzione ai vincoli legislativi, privacy, dati pubblici o privati. OSInt: Open Source Intelligence
  8. 8. Cercare con browser 8
  9. 9. Funzioni del browser per cercare 9 Scroll continuo di pagina web e funzione Trova o Cerca
  10. 10. Motore di ricerca interno 10
  11. 11. Motore ricerca Facebook 11
  12. 12. Motore ricerca Facebook 12 Cercare nella pagina Cercare hashtag
  13. 13. Motore ricerca Facebook 13 Cercare email Dare qualcosa in cambio di email
  14. 14. Motore ricercaApp Facebook 14 • Usare applicazioni, come i videogiochi e tante altre • Verificare condizioni di uso e quali dati può leggere • Si possono modificare le impostazioni di lettura dei dati
  15. 15. Motore ricerca Facebook 15 Ultime ricerche fatte Suggerimenti https://www.facebook.c om/help/10376460971 5185 Come faccio a cercare qualcosa su Facebook? https://www.facebook.c om/help/40000211675 2060 Cosa posso cercare su Facebook?
  16. 16. Analisi di negozio di borse a Londra 16
  17. 17. Analisi di negozio di borse a Londra 17 ? in strada più o meno trafficata ? descrizione prodotti ? prezzi ? assortimento ? arredamento vetrina ? arredamento interno ? foto di persone mentre comprano ? recensioni
  18. 18. Motore di ricerca esterno 18
  19. 19. Google cerca dentro Facebook cercare una persona da immagine di profilo personale 19
  20. 20. Google cerca dentro Facebook ○ Operatore site per cercare in uno specifico sito web ○ site:it-it.facebook.com/NOMEPAGINA ○ site:facebook.com/NOMEPAGINA ○ site:www.facebook.com/NOMEPAGINA ○ site:it-it.facebook.com “nome cognome” ○ site:facebook.com “cognome nome” ○ site:www.facebook.com località 20
  21. 21. Google Alert https://www.google.it/alerts crea email con risultati di ricerca 21
  22. 22. Google Cache ● cosa memorizza Google quando visita un sito web ● recupero informazioni cancellate dopo passaggio di Google 22
  23. 23. Bing Cache ● cosa memorizza Microsoft quando visita un sito web 23
  24. 24. Cercare un sondaggio 24 ◼ creare sondaggio Facebook sulla borsa per capire chi la compra ◼ site:www.facebook.com/groups/ poll handbags ricerca Google
  25. 25. Google cerca in LinkedIn ● site:www.linkedin.com PAROLE CHIAVE ● site:https://it.linkedin.com/topic PAROLE CHIAVE trovare professionisti, post pubblicati, presentazioni, gruppi ● site:https://it.linkedin.com/userp/title/ PAROLE CHIAVE CITTA i migliori profili in CITTA ● related:https://it.linkedin.com/in/NOMINATIVO/ profili simili al profilo personale 25
  26. 26. Servizi web per cercare 26
  27. 27. Numero ID di riferimento Facebook 27 https://lookup-id.com/ trova il numero intero identificativo di profilo personale o pagina Facebook
  28. 28. Analisi di tweet servizio gratuito analisi tweet, North Carolina State University USA https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/ 28
  29. 29. servizio gratuito analisi tweet, North Carolina State University USA https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/ 29 Analisi di tweet
  30. 30. Informazioni da area geografica tweet scritti in area geografica: ●https://tweepsm ap.com ●http://onemilliont weetmap.com ●http://geosocialf ootprint.com 30
  31. 31. Seguire gli aggiornamenti 31 • https://visualping.io/ • selezionare la parte di social media da sorvegliare • quando c'è un cambiamento si viene avvisati con email • a pagamento per uso frequente
  32. 32. Ricerca immagini Instagram 32 https://www.pintaram.com
  33. 33. Ricerca immagini Instagram 33
  34. 34. Ricerca in storie di Instagram 34 ◼ https://isdb.pw/ per nome di utente, hashtag, area geografica
  35. 35. Ricerca in storie di Instagram 35 https://isdb.pw/map.html un click si raggiunge storia e account
  36. 36. Ricerca di selfie 36 http://selfiecity.net/ Bangkok Berlin Moscow NewYork Sao Paulo
  37. 37. E-mail scraper verso Social Media 37 Intelligence Email Extractor plug-in Google Chrome, GDPR!
  38. 38. Conclusioni 38
  39. 39. Consigli utili 39 ● attenzione ai dati personali ● non diffondere online ● file appunti, scrivere ogni passaggio ● crittografare i file creati ● nel nome file indicare data e ora: 2019-10-22-1000-memo.txt ● informazioni in continuo aggiornamento
  40. 40. Non abbiamo parlato di… 40 ● Cosa si trova sul dark web ● Applicazioni con programmazione API ● Tanti altri servizi online di ricerca ● Verifica della fonte ● Ricerca nelle pagine dei giornali ● Operatori booleani per le ricerche
  41. 41. L’uomo colto è colui che sa dove andare a cercare l’informazione nell’unico momento della sua vita in cui gli serve. Umberto Eco 1. I Social media hanno tante informazioni. 2. Per fare la differenza rispetto agli altri serve creatività. 3. Bisogna andare oltre la tipica lettura della interfaccia grafica. 4. Bisogna usare gli strumenti in modo innovativo. Conclusioni 41
  42. 42. Bibliografia 42 HOEPLI STAND B19 http://www.socialmediamining.it https://www.matematicafacebook.it/
  43. 43. 43 Grazie per ogni esigenza di ricerca: info@robertomarmo.net

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