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Smart phone e turismo - Savona 17 aprile

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L'impatto degli smartphone sulla promozione e sulla comunicazione turistica. La connessione in mobilità cambia i comportanti e la percezione di luoghi e territori, radicalmente.

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Smart phone e turismo - Savona 17 aprile

  1. 1. L’impatto deglismartphone sulla comunicazione turistica
  2. 2. 47.000 App dowload 1.300New mobile users
  3. 3. E’ innovazione ciò che ha conseguenzesu persone e comportamenti
  4. 4. L’innovazione “è riconosciuta da chi la adotta non da chi la fa” Luca de Biase
  5. 5. La connessione in mobilità ha cambiato i comportamenti
  6. 6. soprattutto nel turismo
  7. 7. DUE TENDENZE PRINCIPALI APPARENTEMENTEANTITETICHE:- SOCIAL- “IO” AL CENTRO
  8. 8. Dimensione social Consumers are increasingly tapping into their networks of friends, fans, and followersto discover, discuss and purchase goods and services, in ever-more sophisticated ways.
  9. 9. Economia dell’IO “ Essere al centro cambia tutto. Cambia la vostra percezione dello spazio, del tempo e dei luoghi. .. E cambia il vostro ruolo nelle transazioni. Ora siete il punto di partenza.Ora il mondo digitale segue voi, non il contrario.” Nick Bilton “Io vivo nel futuro”
  10. 10. CARTINE
  11. 11. CARTINE
  12. 12. GUIDE TURISTICHE
  13. 13. GUIDE TURISTICHE
  14. 14. INFORMAZIONI
  15. 15. INFORMAZIONI
  16. 16. PREONOTAZIONE HOTEL
  17. 17. PREONOTAZIONE HOTEL
  18. 18. PREVISIONI DEL TEMPO
  19. 19. PREVISIONI DEL TEMPO
  20. 20. CONDIVIDI CON
  21. 21. CONDIVIDI CON
  22. 22. CONDIVIDI CON
  23. 23. CONDIVIDI CON
  24. 24. CONDIVIDI CON
  25. 25. cambiano i modi
  26. 26. cambiano i modi
  27. 27. ESPERIENZA di Viaggio
  28. 28. BRAND REPUTATION
  29. 29. … Internet Mobile: come cambia l’ esperienza di viaggi. PRE ESPERIENZA POSTESPERIENZA ESPERIENZA Fonte: BTO EDU
  30. 30. ItalyTripAdvisor is the 499th most popular site in Italy based on a combination of average daily visitorsand pageviews. 1.6% of the TripAdvisor users come from Italy and they generate 1.9% of thepageviews on TripAdvisor.
  31. 31. … Internet Mobile: come cambia l’ esperienza di viaggi. PRE ESPERIENZA POSTESPERIENZA ESPERIENZA Fonte: BTO EDU
  32. 32. Smartphone penetration and social network
  33. 33. Smartphone penetration and restaurant
  34. 34. marketing territoriale
  35. 35. Roberta Milano docente Web Marketing per il TurismoCorso di laurea in Economia del Turismo - Facoltà di Economia Università di Genova – Campus di Savona contatti: info@ robertamilano.com Blog: www.robertamilano.com

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