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L’impatto deglismartphone sulla comunicazione turistica
47.000 App dowload 1.300New mobile users
E’ innovazione ciò che ha conseguenzesu persone e comportamenti
L’innovazione “è riconosciuta da chi la adotta non da chi la fa” ...
La connessione in mobilità ha cambiato i comportamenti
soprattutto nel turismo
DUE TENDENZE PRINCIPALI APPARENTEMENTEANTITETICHE:- SOCIAL- “IO” AL CENTRO
Dimensione social Consumers are increasingly tapping into their networks of friends,...
Economia dell’IO “ Essere al centro cambia tutto. Cambia la vostra percezione dello spazio, del tempo e dei luog...
CARTINE
CARTINE
GUIDE TURISTICHE
GUIDE TURISTICHE
INFORMAZIONI
INFORMAZIONI
PREONOTAZIONE HOTEL
PREONOTAZIONE HOTEL
PREVISIONI DEL TEMPO
PREVISIONI DEL TEMPO
CONDIVIDI CON
CONDIVIDI CON
CONDIVIDI CON
CONDIVIDI CON
CONDIVIDI CON
cambiano i modi
cambiano i modi
ESPERIENZA di Viaggio
BRAND REPUTATION
… Internet Mobile: come cambia l’ esperienza di viaggi. PRE ESPERIENZA POSTESPERIENZA ESP...
ItalyTripAdvisor is the 499th most popular site in Italy based on a combination of average daily visitorsand pageviews. 1....
… Internet Mobile: come cambia l’ esperienza di viaggi. PRE ESPERIENZA POSTESPERIENZA ESP...
Smartphone penetration and social network
Smartphone penetration and restaurant
marketing territoriale
Roberta Milano docente Web Marketing per il TurismoCorso di laurea in Economia del Turismo - Facol...
Smart phone e turismo - Savona 17 aprile
Smart phone e turismo - Savona 17 aprile
Smart phone e turismo - Savona 17 aprile
Smart phone e turismo - Savona 17 aprile
Smart phone e turismo - Savona 17 aprile
Smart phone e turismo - Savona 17 aprile
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Smart phone e turismo - Savona 17 aprile

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L'impatto degli smartphone sulla promozione e sulla comunicazione turistica. La connessione in mobilità cambia i comportanti e la percezione di luoghi e territori, radicalmente.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Smart phone e turismo - Savona 17 aprile

  1. 1. L’impatto deglismartphone sulla comunicazione turistica
  2. 2. 47.000 App dowload 1.300New mobile users
  3. 3. E’ innovazione ciò che ha conseguenzesu persone e comportamenti
  4. 4. L’innovazione “è riconosciuta da chi la adotta non da chi la fa” Luca de Biase
  5. 5. La connessione in mobilità ha cambiato i comportamenti
  6. 6. soprattutto nel turismo
  7. 7. DUE TENDENZE PRINCIPALI APPARENTEMENTEANTITETICHE:- SOCIAL- “IO” AL CENTRO
  8. 8. Dimensione social Consumers are increasingly tapping into their networks of friends, fans, and followersto discover, discuss and purchase goods and services, in ever-more sophisticated ways.
  9. 9. Economia dell’IO “ Essere al centro cambia tutto. Cambia la vostra percezione dello spazio, del tempo e dei luoghi. .. E cambia il vostro ruolo nelle transazioni. Ora siete il punto di partenza.Ora il mondo digitale segue voi, non il contrario.” Nick Bilton “Io vivo nel futuro”
  10. 10. CARTINE
  11. 11. CARTINE
  12. 12. GUIDE TURISTICHE
  13. 13. GUIDE TURISTICHE
  14. 14. INFORMAZIONI
  15. 15. INFORMAZIONI
  16. 16. PREONOTAZIONE HOTEL
  17. 17. PREONOTAZIONE HOTEL
  18. 18. PREVISIONI DEL TEMPO
  19. 19. PREVISIONI DEL TEMPO
  20. 20. CONDIVIDI CON
  21. 21. CONDIVIDI CON
  22. 22. CONDIVIDI CON
  23. 23. CONDIVIDI CON
  24. 24. CONDIVIDI CON
  25. 25. cambiano i modi
  26. 26. cambiano i modi
  27. 27. ESPERIENZA di Viaggio
  28. 28. BRAND REPUTATION
  29. 29. … Internet Mobile: come cambia l’ esperienza di viaggi. PRE ESPERIENZA POSTESPERIENZA ESPERIENZA Fonte: BTO EDU
  30. 30. ItalyTripAdvisor is the 499th most popular site in Italy based on a combination of average daily visitorsand pageviews. 1.6% of the TripAdvisor users come from Italy and they generate 1.9% of thepageviews on TripAdvisor.
  31. 31. … Internet Mobile: come cambia l’ esperienza di viaggi. PRE ESPERIENZA POSTESPERIENZA ESPERIENZA Fonte: BTO EDU
  32. 32. Smartphone penetration and social network
  33. 33. Smartphone penetration and restaurant
  34. 34. marketing territoriale
  35. 35. Roberta Milano docente Web Marketing per il TurismoCorso di laurea in Economia del Turismo - Facoltà di Economia Università di Genova – Campus di Savona contatti: info@ robertamilano.com Blog: www.robertamilano.com

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