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Innovazione e Turismo - VeneziaCamp

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Innovazione nel turismo non è (solo) tecnologica, serve creatività.

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  • @Domenico: è una faticaccia ma è anche affascinante, e cmq non abbiamo scelta :)
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  • Assolutamente d'accordo. Fare l'orto è una faticaccia... ma dà veri frutti!
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Innovazione e Turismo - VeneziaCamp

  1. 1. Innovazione e Turismo Roberta Milano
  2. 2. Presentazione relatoreConsulente e docente universitaria.Insegno Web Marketing per il Turismo presso la Facoltà diEconomia dellUniversità di Genova.Sono co-fondatricedi BTO Educational, associazione che sioccupa di formazione e ricerca sui temi del turismo online.Curatrice e autrice del libro “Viaggi in Rete” (2011,FrancoAngeli).Scrivo dal 2006 di questi temi sul blogwww.robertamilano.com
  3. 3. Innovazione ≠ Tecnologia
  4. 4. Tante novità non fanno innovazione.Innovazione è ciò che ha conseguenze su persone e comportamenti
  5. 5. Innovazione “è riconosciuta da chi la adotta non da chi la fa” Luca de Biase
  6. 6. DUE TENDENZE PRINCIPALI APPARENTEMENTE ANTITETICHE:- SOCIAL- “IO” AL CENTRO
  7. 7. Dimensione social Consumers are increasingly tapping into their networks of friends, fans, and followersto discover, discuss and purchase goods and services, in ever-more sophisticated ways.
  8. 8. “ascesa dell’economia dell’IO” Nick Bilton “Io vivo nel futuro”
  9. 9. “ascesa dell’economia dell’IO” Nick Bilton “Io vivo nel futuro” “Essere al centro cambia tutto.Cambia la vostra percezione dello spazio, del tempo e dei luoghi. .. E cambia il vostro ruolo nelle transazioni. Ora siete il punto di partenza. Ora il mondo digitale segue voi, non il contrario.”
  10. 10. nulla si crea, nulla si distrugge, tutto si trasforma
  11. 11. conversazioni la ciarla in piazza (foto di managerri, via friendfeed)
  12. 12. condivisione MIs diapos (foto di Susonauta)
  13. 13. cambiano i luoghi http://www.gogobot.com/
  14. 14. cambiano i modi http://www.youtube.com/watch?v=0P6HeHVsHVs
  15. 15. Sui SM si dialoga di ogni argomento Persone che conosco Viaggi Musica Elettronica di Lavoro Cinema TV consumo Ambiente Software Benessere Giochi Istruzione TLC Abbigliamento, modaGossip, attualità Auto Temi etici Politica Sesso Persone famose Ristoranti/locali Cosmetica Economia Propria situazione Alimentari Accessori Farmaci Religione Infanzia, gravidanza Prodotti finanziari / assicurativi Arredi, design Gioielli
  16. 16. BRAND REPUTATION
  17. 17. Internet impone al Marketingnuovi scenari e nuovi modelli
  18. 18. QUALE MARKETING?DA CACCIATORE A GIARDINIERE
  19. 19. ESPERIENZA di Viaggio
  20. 20. ESPERIENZA di Viaggio
  21. 21. La finestra di Johari applicata al turismo ASKTELL
  22. 22. Innovazione Tecnologia + Creatività
  23. 23. Roma Sparita, pagina facebook
  24. 24. Roberta Milanocontatti: info@robertamilano.comblog: www.robertamilano.comTwitter: @robertamilano 30

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