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BTWIC 2014 - Basilicata NE[X]T TOURISM

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La Basilicata e Matera 2019, una progetto che nasce da lontano, una grande opportunità per il turismo
www.btwic.it

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BTWIC 2014 - Basilicata NE[X]T TOURISM

  1. 1. 1 BASILICATA NE[X]T TOURISM ! Foto di Marta Ragozzino #the7hours Roberta Milano Matera, 22 ottobre 2014
  2. 2. Non si può non iniziare dal 17 ottobre…
  3. 3. MATERA 2019! gente che ci credeva esplode la gioia
  4. 4. Le congratulazioni di tanti
  5. 5. Ora sembra facile ma si partiva da qui…
  6. 6. "La Basilicata esiste, è un po' come il concetto di Dio, o ci credi o non ci credi!" immagine sgranata perché è tratta dalla acena iniziale del film Basilicata coast to coast
  7. 7. 11 Matera era una “vergogna”
  8. 8. Lo scorso anno, a BTWIC 2013, dicevamo “Il TURISMO è un meccanismo complesso, qualcosa di molto più ampio e complesso della somma dei pernottamenti”
  9. 9. Letteratura [...] Territorio Turisti Residenti Cultura Musica Arte Radio Film Food & Wine
  10. 10. Come si è mossa la Basilicata in questi anni?
  11. 11. ! ! AZIONI CENTRIFUGHE Interessi e azioni diversificate ! SENSO CENTRIPETO Alla fine tutto converge
  12. 12. ! ! CINEMA !
  13. 13. ! E-BOOK
  14. 14. Unire i puntini Presepe a San Pietro del Maestro Artese ! ! TURISMO RELIGIOSO #BasilicataSacra
  15. 15. ! ! KIT DEL TURISTA prima sperimentazione in Italia a Matera progetto Poste Italiane-APT Basilicata
  16. 16. IL TURISMO SIAMO NOI, NESSUNO SI SENTA ESCLUSO##BA ! ! Family
  17. 17. IL TURISMO SIAMO NOI, Musica identità NESSUNO e vibrazioni SI SENTA ESCLUSO
  18. 18. IL TURISMO SIAMO NOI, Riti identità NESSUNO e tradizioni SI SENTA ESCLUSO
  19. 19. IL TURISMO SIAMO NOI, NESSUNO SI SENTA ESCLUSO##BA ! ! Esperienze
  20. 20. “Basilicata quote”
  21. 21. Basilicata quote
  22. 22. Basilicata quote
  23. 23. IL TURISMO SIAMO NOI, “La Basilicata NESSUNO nel SI cuore” SENTA ESCLUSO
  24. 24. "La Basilicata esiste, è un po' come il concetto di Dio, o ci credi o non ci credi!" Basilicata coast to coast L’intera Basilicata a fianco di Matera forse unica APT a sostenere così apertamente la sua candidata
  25. 25. Un continuo rimbalzo tra online e offline
  26. 26. ! PROGETTI FUTURI
  27. 27. IL TURISMO SIAMO NOI, NESSUNO SI SENTA ESCLUSO##BA ! ! #BASILICATASELFIE ! Selfie doppio: foto con libri che parlano di Basilicata [la creatività di Alessia de Bonis, inviate su Facebook]
  28. 28. ! Ma la gente non c’è mai in questi posti??? Perché #BASILICATASELFIE?
  29. 29. IL TURISMO SIAMO NOI, NESSUNO SI SENTA ESCLUSO##BA ! ! #BASILICATASELFIE
  30. 30. ! ! ACCOUNT TWITTER B2B IL TURISMO SIAMO NOI, NESSUNO SI SENTA ESCLUSO##BA In Italia nessuno ancora lo fa ma ogni pubblico chiede luoghi e linguaggi specifici di comunicazione
  31. 31. “Io sono una forza del Passato. Solo nella tradizione è il mio amore..” ! Pasolini tra Roma e Basilicata
  32. 32. L’APT Basilicata c’è unisce i puntini ma sa anche farsi puntino da unire
  33. 33. Noi continueremo a unire puntini
  34. 34. ! i puntini sembrano unirsi da soli :-) video promozionale iMac con Matera sullo sfondo (16 ottobre 2014)
  35. 35. Unire i puntini. Unire le persone !1+1+1=100 Gianni LACORAZZA – TDLAB – 14 giugno 2014
  36. 36. Ivano Fossati Da ligure la mia dedica a caldo, il 17 ottobre. Per Matera e per la Basilicata.
  37. 37. 41 GRAZIE ! Foto di Carlos Solito Roberta Milano contatti: info@robertamilano.com blog: www.robertamilano.com twitter: @robertamilano

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