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UX and best practices for mobile apps

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The following slides have been presented at the Google Campus as part of the Secret Sauce Conference "How to hack your business to success", and they offer a brief overview of User Experience, and how to achieve the best mobile experience with minimum resource.

http://www.secretsauceconference.com/#speakers

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UX and best practices for mobile apps

  1. 1. UX Design and best practices for native mobile apps Robert Surpateanu
  2. 2. Hi, I’m Robert I’m a Product Designer (UX & UI)
  3. 3. I’m a former UX Lead for and . Currently offering consultancy to . and focusing on as a cofounder
  4. 4. Why UX matters
  5. 5. Image source: The illustrated London news Oct 21st 1950 User Experience is as old as the first tool ever made
  6. 6. Digital products are nothing more, but tools of the internet era that ultimately make our life easier
  7. 7. User Experience Design brings continuous improvement on usability, accessibility, and pleasure in the interaction between the user and the product.
  8. 8. How does UX evolve?
  9. 9. We learn from the past…
  10. 10. …to improve the present…
  11. 11. …and innovate for the future.
  12. 12. Learn from the past, to improve the present And innovate for the future.
  13. 13. Communication
  14. 14. We notice that Digital User Experience evolves in parallel with technology, data storage, and network.
  15. 15. How to achieve the best native experience with minimum resource
  16. 16. Embrace the platform!
  17. 17. Design stands for function, logic, sense, coherence, guidance, and SOLUTION.
  18. 18. Custom designs take longer to implement.
  19. 19. Custom designs are not as intuitive or familiar as platform designs.
  20. 20. Platform designs have been thoroughly tested and already proven by millions of users.
  21. 21. Platform companies spend huge amounts of money to define their UX patterns.
  22. 22. Skype Embracing the platform
  23. 23. Windows app now iOS app before iOS app now DO DON’T DO Android app now DO
  24. 24. “A consistent app implements familiar standards by using system-provided interface elements, well-known icons, standard text styles, and uniform terminology. The app incorporates features and behaviors in ways people expect.”
  25. 25. How to embrace the platform
  26. 26. #iOS Human interface guidelines
  27. 27. Material design #android
  28. 28. If I embrace the platform, How will my brand stand out?
  29. 29. Don’t worry, your brand is safe!
  30. 30. Thank you! robert@thatuxdude.com @thatuxdude www.thatuxdude.com www.sheetsu.com
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The following slides have been presented at the Google Campus as part of the Secret Sauce Conference "How to hack your business to success", and they offer a brief overview of User Experience, and how to achieve the best mobile experience with minimum resource. http://www.secretsauceconference.com/#speakers

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