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WEB PERSONALIZATION
Robert Senktas
AGENDA
1
WHAT
yy2
WHY
3
HOW
4
DEMO
5
Q&A
Robert Senktas
Personalization is the method for displaying targeted, relevant
content to your contacts based on their characteristics an...
WHY
ANONYMOUS
VisitorS
today
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
WELL KNOW...
HOW – Customer Intentions
Robert SenktasImage from - How to personalize your website to boost conversions © Sitecore
Sitecore Experienc Platform provides right tools in one place
HOW - TOOLS
Experience Profile Experience Database Real-time...
HOW - Partners
INSESSION
 xManagement - CMS-only mode
 Base on current visit behavior
HISTORICAL
 xPlatform - Requires MongoDB
 Conta...
Rules-based personalization Adaptive personalization
Historical personalization Test and then personalize
Just get started
Take baby steps—crawl first, then
walk, jog, and run.
© Sitecore. All Rights Reserved
Give first-time visitors
a special welcome
Tactic 1
Robert Senktas
10 personalization tactics by Sitecore
Treat existing customers
like existing customers
Tactic 2
Robert Senktas
10 personalization tactics by Sitecore
Connect and retarget
inbound experiences
Tactic 3
Robert Senktas
10 personalization tactics by Sitecore
Leverage geolocation
.
Tactic 4
Robert Senktas
10 personalization tactics by Sitecore
Take advantage of
visitor profiling
TACTIC 7
Robert Senktas
10 personalization tactics by Sitecore
Use roles and users
.
Security
Robert Senktas
DEMO
Robert Senktas
Thank you for
your attention
Robert Senktas
Warszawa
@RobsonAutomator
lets-share.senktas.net
Q&A
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Website personalization with Sitecore Experience Platform

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My presentation from Sitecore meetup about simple personalization features. This presentation follow the idea "Take baby steps—crawl first, then walk, jog, and run". Video with demo will be available soon.

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Website personalization with Sitecore Experience Platform

  1. 1. WEB PERSONALIZATION Robert Senktas
  2. 2. AGENDA 1 WHAT yy2 WHY 3 HOW 4 DEMO 5 Q&A Robert Senktas
  3. 3. Personalization is the method for displaying targeted, relevant content to your contacts based on their characteristics and behavior WHAt IS A PersonalizatION Robert Senktas
  4. 4. WHY ANONYMOUS VisitorS today 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 WELL KNOWN CUSTOMERS SITECORE EXPERIENCE PLATFORM Robert Senktas
  5. 5. HOW – Customer Intentions Robert SenktasImage from - How to personalize your website to boost conversions © Sitecore
  6. 6. Sitecore Experienc Platform provides right tools in one place HOW - TOOLS Experience Profile Experience Database Real-time Profiling In-session personalization Engagement Plan Engagement Value Points
  7. 7. HOW - Partners
  8. 8. INSESSION  xManagement - CMS-only mode  Base on current visit behavior HISTORICAL  xPlatform - Requires MongoDB  Contact Behavior Profile to show personalized content based on past profile matches instead of the current profile matches.
  9. 9. Rules-based personalization Adaptive personalization Historical personalization Test and then personalize
  10. 10. Just get started Take baby steps—crawl first, then walk, jog, and run. © Sitecore. All Rights Reserved
  11. 11. Give first-time visitors a special welcome Tactic 1 Robert Senktas 10 personalization tactics by Sitecore
  12. 12. Treat existing customers like existing customers Tactic 2 Robert Senktas 10 personalization tactics by Sitecore
  13. 13. Connect and retarget inbound experiences Tactic 3 Robert Senktas 10 personalization tactics by Sitecore
  14. 14. Leverage geolocation . Tactic 4 Robert Senktas 10 personalization tactics by Sitecore
  15. 15. Take advantage of visitor profiling TACTIC 7 Robert Senktas 10 personalization tactics by Sitecore
  16. 16. Use roles and users . Security Robert Senktas
  17. 17. DEMO Robert Senktas
  18. 18. Thank you for your attention Robert Senktas Warszawa @RobsonAutomator lets-share.senktas.net Q&A

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