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Southwest Virginia


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Southwest Virginia Powerpoint

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Southwest Virginia

  1. 1. Economic Issues In Southwest Virginia • Substantial decline of major economic sectors • Outmigration of college educated population 25 to 35 • Lack of tourism capitalizing on wealth cultural and natural assets • Duplicative, competitive and ineffective projects and initiatives • The regions image not coherent; lack of awareness within and outside region of its identity as a geographic place and unique culture
  2. 2. Economic Trends in Southwest Virginia U.S. Department of Commerce Bureau of Economic Analysis
  3. 3. Virginia Economic Drivers U.S. Department of Commerce Bureau of Economic Analysis
  4. 4. Plan of Action • Initiatives using regions cultural, natural, & human assets for economic & community benefit. • Coordinating entity created by General Assembly to promote efficient, effective investments in creative economy initiatives. – SWVA CULTURAL HERITAGE FOUNDATION
  5. 5. Plan of Action continued…. • Development of Showplace for region’s craft, music, food & culture. - HEARTWOOD • Quality of Life emphasis & High Speed Telecommunications to attract entrepreneurs & “anyplace” businesses. • Brand “SOUTHWEST VIRGINIA” as “Authentic, Distinctive, Alive” a desirable place to visit, live & start a business.
  6. 6. Overall Outcome • Increase percentage of college educated populations 25-35 years old
  7. 7. 1. Attract & develop high-tech businesses & high-end entrepreneurs through our unique quality of life 2. Promote Southwest Virginia as a superior place to live for: • Relocatees • Retirees • College educated returnees 3. Attract visitors/tourists through our vibrant cultural heritage, unique stories, and natural assets Our ObjectivesOur Objectives
  8. 8. Partners • Music – Blue Ridge Music Center, Birthplace of Country Music Alliance, The Carter Family Fold, Country Cabin, Ralph Stanley Museum, Floyd Country Store, County Records, Galax Old Fiddler’s Convention, Blue Ridge Institute; Heartwood: Southwest Virginia’s Artisan Gateway • Arts/Cultural – National Council for Traditional Arts, Virginia Foundation for the Humanities • Tourism – Virginia Tourism Corporation, Blue Ridge Travel Association, Heart of Appalachia Tourism Authority • Government Counties: Bland, Buchanan, Carroll, Dickenson, Floyd, Franklin, Giles, Grayson, Lee, Montgomery, Patrick, Pulaski, Russell, Scott, Smyth, Tazewell, Washington, Wise, and Wythe Cities: Bristol, Galax, and Norton Local Development Districts: LENOWISCO, Cumberland Plateau, Mount Rogers, New River Valley, West Piedmont State and Federal Agencies: Department of Housing and Community Development, Appalachian Regional Commission, United States Department of Agriculture-Rural Development, Coalfield Economic Development Authority, Virginia Tobacco Indemnification and Community Revitalization Commission, and Virginia Department of Transportation
  9. 9. Nine Major Venues • Birthplace of Country Music Blue Ridge Institute & Museum Blue Ridge Music Center Carter Family Fold Country Cabin Floyd Country Store and County Sales Heartwood: Southwest Virginia’s Artisan Gateway Ralph Stanley Museum Rex Theater & Galax Old Fiddlers Convention
  10. 10. 60 Affiliated Venues & Festivals Jams Festivals Concerts Museums Live Radio Outdoor Drama
  11. 11. How do you say The Crooked Road in German?
  12. 12. ‘Round the Mountain has over 550 artisans, craft venues, and agritourism businesses included in the network. Heartwood: Southwest Virginia’s Artisan Gateway: Current number of Juried ‘Round the Mountain members – 382
  13. 13. RTM has a total of 15 artisan trails, covering all 19 counties and 4 cities in Southwest Virginia. Approximately 200 businesses are part of the Artisan Trail Network.
  14. 14. •Heartwood serves as a focal point and portal to all heritage tourism efforts in SWVA. •The Crooked Road music store, artisan displays, regional food restaurant, coffee & wine bistro, trip planning services. •Connects visitors to regional artisan studios, music venues, craft trails, outdoor recreation and more throughout the region. Heartwood: Southwest Virginia’s Artisan Gateway
  15. 15. Appalachian Spring
  16. 16. Rural Business Accelerator Challenge Grant “Appalachian Spring” Appalachian Regional Commission U.S. Economic Development Administration USDA-Rural Development V.A. Tobacco Indemnification Commission
  17. 17. Large & Diverse Group of PartnersLarge & Diverse Group of Partners State and Federal Entities and Departments: •Appalachian Regional Commission •U.S. Economic Development Administration •U.S. Department of Agriculture Rural Development •Planning District Commissions (PDCs) •Virginia Department of Housing and Community Development (DHCD) •Virginia Tourism Corporation •Virginia Department of Game and Inland Fisheries •Virginia Department of Conservation and Recreation (DCR) •Virginia Department of Forestry •United States Forest Service •National Park Service •Virginia State Parks Financing/Development Groups: •Virginia Community Capital (VCC) •People Inc. Other Partner Organizations •The Nature Conservancy •Appalachian Trail Conservancy •National Committee for the New River •Upper Tennessee River Roundtable •Blue Ridge Parkway Foundation •Southwest Regional Recreation Authority •Barter Theatre •Daniel Boone Wilderness Trail •Clinch River Valley Initiative
  18. 18. Appalachian Spring Goals • Brand Southwest Virginia as a national outdoor recreation destination. • Develop an outdoor recreation industry in Southwest Virginia.
  19. 19. Appalachian Spring Objectives  Aggregate anchor areas and other outdoor recreation assets for cross promotion and branding purposes.  Develop economic development infrastructure and destinations related to natural assets.
  20. 20.  Connect outdoor recreation assets to nearby communities.  Assist entrepreneurs and appropriate businesses in securing financing. Appalachian Spring Objectives
  21. 21. Appalachian Spring Objectives  Collecting and analyzing benefits of the creative economy efforts in Southwest Virginia. New Businesses Jobs Local Tax Revenues In migration of young adults
  22. 22. Transforming our downtowns into centers of commerce, culture, and activity.
  23. 23. Through the Looking Glass Downtown RevitalizationDowntown Revitalization
  24. 24. Community Rediscovery Downtown RevitalizationDowntown Revitalization
  25. 25. Anchoring the Culture Downtown RevitalizationDowntown Revitalization
  26. 26. Economic Trends in Southwest Virginia Virginia Tourism Corporation
  27. 27. Meals and Lodging Tax Revenue
  28. 28. Galax Meals and Lodging Tax Revenue
  29. 29. Dickenson County Meals and Lodging Tax Revenue
  30. 30. Floyd Meals and Lodging Tax Revenue
  31. 31. Quality of Life Human Capital • Change in 25-34 with Bach. Degree or Higher: • Galax – 339% increase • Floyd Co: – 129% increase • Dickenson Co: – 97% increase • Washington Co: – 48% increase
  32. 32. NanoSonic • “They like the area. They like the New River; they know what an inner-tube is. They know where the Appalachian Trail is. They enjoy it, and they’re more likely to stay here….You don’t need to be at MIT, and you don’t need to be at Stanford. You can do it right here in Giles County.”— Richard Claus, President & Co-Founder.
  33. 33. Inventory Branding Website Creative Economy Conference