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Social Commerce - Yesterday, Today & Tomorrow

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Presentation by Robert Cole of RockCheetah for Tnooz - Amadeus Mid-year 2011 webinar held online June 29, 2011

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Social Commerce - Yesterday, Today & Tomorrow

  1. 1. Social CommerceYesterday, Today & Tomorrowtnooz-Amadeus Mid-year 2011 Webinar
  2. 2. Social Commerce – Primordial SwampJune 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 2Image: Elephi Pelephi flickr
  3. 3. Social Commerce – Yesterday (Predictions from December 2010)• Social – Telepresence (FaceTime) | Hit on New Phones?• Location – Check-ins Growing Rapidly | Going Mainstream?• Mobile – NFC Gathering Steam | Maybe in June iPhone 5?• Commerce – Groupon | Rapid Expansion + Rampant CloningJune 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 3Image: Katherine H flickr
  4. 4. Social Commerce – Today (Observations from June 2011)• Social – Limited Traction for Social Currencies • Klout Score & Empire Ave Share Price?• Location – Geo-tailored Offers Showing Promise • jetBlue – 10th Anniversary• Mobile – Promo-Driven Flash Mobs • Ocean Properties – Bacardi Girls• Commerce – Currently, Most Group Buying Isn’t Social • Station Casinos – welovelocalsJune 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 4Image: kagey_b flickr
  5. 5. Social Commerce – Tomorrow (Prophecies beyond July 2011)• Social – Social Graph Consolidation • Facebook Gets Semantic• Location – Venue Harmonization • FourSquare Venues Project• Mobile – Near Field Communications • Payments, Ads & Loyalty Get Personal• Commerce – Wallets • Google Wallet | Apple iWallet are Game ChangersJune 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 5Image: just.Luc - flickr

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