A presentation by Robert Cole, Founder-CEO of RockCheetah at the Hospitality Sales and Marketing Association International Revenue Optimization Conference held June 22, 2016 at the Ernest N. Morial Convention Center in New Orleans, Louisiana. Robert is also a member of HSMAI’s Digital Marketing Council. A robust mobile user experience is table-stakes as consumers now spend a majority of their time online with mobile devices. Enhanced targeting capabilities continue to fuel digital ad spend growth, with mobile touchpoints impacting all phases of travel. However, tracking attribution in an omni-channel landscape remains challenging, even for loyal guests. Is intelligent automation signaling a shift-change for mobile computing’s future? Bet on it. This session will cover methods to engage travelers during defining decision making moments and how to track attribution in a multi-device world.