How To Be a Freelancer

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Want to become a freelancer? If you’re gonna do it, then effin’ do it right! Here's an little introduction to finding your purpose, building a personal brand, communicating with clients, making a contract, and red flags to watch out for.

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How To Be a Freelancer

  1. 1. How To Be a Freelancer
  2. 2. If you’re gonna do it, then effin’ do it right.
  3. 3. I am not a lawyer I am not giving legal advice There are no guarantees Use your own judgement Disclaimer 
  4. 4. Freelancing With a Purpose Building a Personal Brand Communicating With Clients Making a Contract Red Flags to Watch Out For Contents -
  5. 5. Freelancing With a Purpose
  6. 6. Why do you want to be a freelancer? • What’s your motivator? • Why not get an awesome job? Freelancing With a Purpose ?
  7. 7. Find your passion (or at least one of them) • What is super easy for you? • What would you do for free?  Freelancing With a Purpose
  8. 8. Define your long-term goals • Freelance forever? • Just on the side? • Start a business?  Freelancing With a Purpose
  9. 9. Define your ideal client • Who do you want to work with? • Where does she hang out? • Why does she buy? J Freelancing With a Purpose
  10. 10. Building a Personal Brand
  11. 11. Building a Personal Brand Brand = Reputation • Carve out a niche for yourself • Be the go-to person in your niche • Continue to add value • Make your clients happy 
  12. 12. Building a Personal Brand Position Yourself • Niche services • Industry • Location • Personal values • Customer service ¥
  13. 13. Building a Personal Brand Get a Personality • Stand for something • Get a distinct voice • Be unique and memorable • Be personal and authentic • Tell great stories 
  14. 14. Building a Personal Brand Get a Brand Identity • Appropriate name • Visual brand style • Online portfolio • Business cards • Compelling copy • Elevator pitches ™
  15. 15. Building a Personal Brand Create Some Buzz • Clear and consistent message • Online and offline networking • Products, books, tutorials, etc. • Blog, podcast, or videos • Basic SEO practices • Long-term action plan 
  16. 16. Communi- cating With Clients
  17. 17. Communicating With Clients The basics: • Listen, listen, listen, then clarify • Use appropriate language • Don’t be afraid to push back • Don’t be a jerk (even if you think you have the right to be) 
  18. 18. Communicating With Clients Maintain great service • Answer emails quickly and appropriately • Stay proactive; keep clients updated • Pick up the phone once in a while • Focus on the clients’ needs B
  19. 19. Communicating With Clients Avoid miscommunications • Don’t assume anything; always ask • Spend time being exceptionally clear • Don't avoid giving bad news • Follow-up with emails • Talk with only one person M
  20. 20. Communicating With Clients After the sale • Ask for feedback after projects • Remind them to mention your name • Stay in touch every few months • Share useful content and resources O
  21. 21. Making Yourself a Contract
  22. 22. Making Yourself a Contract They don’t have to be scary • Contracts are for clarity • You don’t need a lawyer (yet) • A template is fine • Simple language is great • Call them “Agreements” 
  23. 23. Making Yourself a Contract The essentials • Project scope & details • Pricing & payment • Client content • Project cancelations • Additional fees • Approvals & revisions • Ownership • Credit & promotion • Non-exclusivity • Jurisdiction • Limitation of liability
  24. 24. Making Yourself a Contract Resources • http://webdesignlaw.com/ • http://www.docracy.com • http://www.docstoc.com 
  25. 25. Red Flags to Watch Out For
  26. 26. “ Most of the content is done. I’ll send you the rest next week. Red Flags to Watch Out For
  27. 27. G Most of the content is done. I’ll send you the rest next week. Red Flags to Watch Out For This means multiple content updates. It will only waste time and cause headaches.
  28. 28. “ Could you finish this by Monday morning? Red Flags to Watch Out For
  29. 29. G Could you finish this by Monday morning? Red Flags to Watch Out For You don’t have to accept unreasonable deadlines or work on the weekend.
  30. 30. “ I don't know what I want. Just make it look good. Red Flags to Watch Out For
  31. 31. G I don't know what I want. Just make it look good. Red Flags to Watch Out For Clients who don’t know what they want are indecisive and will drag projects on.
  32. 32. “ Can you make me a website for $100? Red Flags to Watch Out For
  33. 33. G Can you make me a website for $100? Red Flags to Watch Out For You must know what your time is worth and learn to say no to cheap clients.
  34. 34. “ I can't pay now, but I can offer profit sharing. Red Flags to Watch Out For
  35. 35. G I can't pay now, but I can offer profit sharing. Red Flags to Watch Out For Get paid for your work. If you want to be a partner, that’s a different discussion.
  36. 36. “ Red Flags to Watch Out For Don't worry, you'll get lots of work from me in the future.
  37. 37. G Red Flags to Watch Out For Don't worry, you'll get lots of work from me in the future. Clients say this to get free or low-cost work. Don’t agree just because you hear this.
  38. 38. “ Red Flags to Watch Out For Could you just add this small thing? It won’t take long.
  39. 39. G Red Flags to Watch Out For Could you just add this small thing? It won’t take long. Small things add up and turn into scope creep. Plus, how do they know how long it takes?
  40. 40. Whatever You Do…
  41. 41. Whatever You Do… Be memorable Provide exceptional service Communicate well Use a contract Get money up front !
  42. 42. And... Learn how to say “No!”
  43. 43. Get in touch Robert Hacala Brand Designer roberthacala.com

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