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Connecting brands with automotive intenders
Challenges of the
Modern Media Landscape
Today’s fractured media landscape presents
a host of challenges for automotive brands
operating in Australia. With the uptake of digital
devices and consumers’ thirst for high-quality
content constantly on the rise, meaningful
and effective communication is a complex
proposition. Compounding the issue, traditional
advertising agencies often lack the category
knowledge and technical understanding to
produce rich, engaging automotive content, and
can be prohibitively expensive. This is where
MotorCulture steps in, developing cross-platform
content strategies for automotive brands, then
creating and distributing high-quality, cost-
effective content across our vast digital network,
as well as your brand’s own channels.
MotorCulture is a specialist automotive content
production house and digital communications
agency, operating in Western Sydney. Staffed
by experienced communications professionals
with a passion for the automotive industry,
MotorCulture has a proven track record of
producing cost-effective, premium-quality
content for leading automotive brands. What’s
more, MotorCulture ‘gets’ cars unlike any digital
agency you’ve ever worked with. The proof lies
in the engaging, technically-savvy content which
we deliver for our clients every day.
Our Wealth of Experience
For more than seven years, MotorCulture
has been helping companies like yours with
strategic content marketing, social thinking,
brand building, advertising and marketing
communications. We create value for your
brand by connecting your products with
MotorCulture is made up of communications
specialists with combined total of 70 years
for marketing, public
relations and training
production for the
on location and in
Mobile and desktop
network of automotive
MotorCulture’s Core Capabilities
We provide cost-effective, high-grade video content solutions for digital marketing,
training and PR video packs, and entertainment/lifestyle videos.
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Whether it’s for education or entertainment, MotorCulture’s ability to produce engaging written
content is second-to-none, thanks to our team of highly-experienced automotive writers. MotorCulture
manages a huge digital space comprised of forum, blog and Facebook real estate, where we share
client content on a daily basis to a target audience of car researchers and automotive enthusiasts.
It’s like high-octane fuel for your brand’s search engine optimisation strategy.
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MotorCulture’s professional photography service further adds to the suite of resources available.
Our photographers are available to shoot on location, nationwide or globally. MotorCulture also
operates its very own in-house studio, presenting your product in the best possible light.
for more examples of
our photographic work
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Social Media Management
MotorCulture is able to strategically manage a full suite of social media
channels for our clients, populating all platforms with quality, bespoke content.
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Digital Display Advertising
MotorCulture offers targeted and trackable mobile
and desktop display advertising across Australia’s largest
independent automotive network. We currently serve over
15-million display ads per month for our clients.
MotorCulture’s Digital Footprint
more than with over
browsers per month
network reach of
The MotorCulture Team
Business Development Manager
Desk (02) 9418 9008 Mobile 0438 953 797
1/1 Melissa Place, Kings Park, NSW 2147