Introducing Cornet Communications Counsel in Health Care
<ul><li>Think/Write (and do) company </li></ul><ul><ul><li>Strategic planning and issues management </li></ul></ul><ul><ul...
Partial list of organizations served <ul><li>Non-Health Care </li></ul><ul><ul><li>Diageo </li></ul></ul><ul><ul><li>Mille...
Cases: Strategy and Issues Management <ul><li>Our strategy and issues management engagements include: </li></ul><ul><ul><l...
Cases: Marketing Communications <ul><li>Our marketing communications engagements include:   </li></ul><ul><ul><li>Helping ...
Cases: Change Management <ul><li>Our change management engagements include:  </li></ul><ul><ul><li>Helping a major non-pro...
Cases: Executive Communications/Editorial Services <ul><li>Our executive communications and editorial services engagements...
Cases: Seminars and Events <ul><li>Our seminars and events engagements include: </li></ul><ul><ul><li>Designing, planning ...
Cases: Executive and Staff Education <ul><li>Our education programs have helped: </li></ul><ul><ul><li>Senior leaders of a...
Credentials <ul><li>Robert J. Cornet, PhD </li></ul><ul><li>Dr. Cornet is a senior communications strategist and consultan...
Credentials 2 <ul><li>Michelle Mannering, PhD </li></ul><ul><li>Dr. Mannering is a writer, editor, teacher, scholar, and p...
How to reach us <ul><li>Contact Us </li></ul><ul><ul><li>114 E. Third Street, Frederick, MD 21701 </li></ul></ul><ul><ul><...
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Ccc Capabilities Presentation Healthcare 042610

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Ccc Capabilities Presentation Healthcare 042610

  1. 1. Introducing Cornet Communications Counsel in Health Care
  2. 2. <ul><li>Think/Write (and do) company </li></ul><ul><ul><li>Strategic planning and issues management </li></ul></ul><ul><ul><li>Marketing communications </li></ul></ul><ul><ul><li>Change management communications </li></ul></ul><ul><ul><li>Executive communications/editorial services </li></ul></ul><ul><ul><li>Seminars and events </li></ul></ul><ul><ul><li>Executive and staff education </li></ul></ul><ul><li>Formed 1997 </li></ul><ul><ul><li>Principal – Robert J. Cornet, PhD </li></ul></ul><ul><ul><li>President – Michelle Mannering, PhD </li></ul></ul><ul><ul><li>4 Affiliates </li></ul></ul>Who we are and what we do in brief
  3. 3. Partial list of organizations served <ul><li>Non-Health Care </li></ul><ul><ul><li>Diageo </li></ul></ul><ul><ul><li>Miller Brewing </li></ul></ul><ul><ul><li>Kohl’s Department Stores </li></ul></ul><ul><ul><li>Tillinghast-Towers Perrin </li></ul></ul><ul><ul><li>KPMG Peat Marwick </li></ul></ul><ul><ul><li>NBC </li></ul></ul><ul><ul><li>Philip Morris </li></ul></ul><ul><ul><li>CDI Global </li></ul></ul><ul><ul><li>Fordham University Graduate School of Business, New York City </li></ul></ul><ul><ul><li>Butler University, Indianapolis </li></ul></ul><ul><ul><li>Al Shaqab, a member of the Qatar Foundation for Education, Science and Community Development </li></ul></ul><ul><li>Health Care </li></ul><ul><ul><li>Eli Lilly </li></ul></ul><ul><ul><li>ThedaCare, Appleton, WI </li></ul></ul><ul><ul><li>Exempla Healthcare, Denver </li></ul></ul><ul><ul><li>Greater Baltimore Medical Center </li></ul></ul><ul><ul><li>Clarian Health, Indianapolis </li></ul></ul><ul><ul><li>ComPsych, Chicago </li></ul></ul>
  4. 4. Cases: Strategy and Issues Management <ul><li>Our strategy and issues management engagements include: </li></ul><ul><ul><li>Helping one of the leading health care systems in Denver defend itself from a hostile takeover by one of its sponsors, through creating a combined direct-contact and web-based grassroots advocacy campaign, supported by dominating media relations; the campaign drew enough support that the system’s “pro” stakeholders actually ran the campaign themselves on behalf of the community </li></ul></ul><ul><ul><li>Strengthening the way a major mid-Atlantic hospital managed its stakeholder relations through a thorough analysis and mapping of its stakeholders and audit of its programs to manage relationships with them </li></ul></ul><ul><ul><li>Providing crisis communications strategic counsel and tactical support that preserved a client’s reputation for safety and transparency when they were threatened by a patient death and subsequent state health department investigation </li></ul></ul>
  5. 5. Cases: Marketing Communications <ul><li>Our marketing communications engagements include: </li></ul><ul><ul><li>Helping a leading mid-Atlantic non-profit hospital successfully execute a $30-million capital campaign by creating a compelling case for giving and communicating that case through an equally compelling direct communication program </li></ul></ul><ul><ul><li>Developing the marketing communications strategy to re-launch a renovated behavioral health service line so that it met its volume goals in just the first quarter of operation </li></ul></ul><ul><ul><li>Supporting a web strategy with concepts, content and best practice recommendations to demonstrate quality, safety and pricing transparency that led to the system being rated by consumers as the best in its market at quality and patient safety </li></ul></ul>
  6. 6. Cases: Change Management <ul><li>Our change management engagements include: </li></ul><ul><ul><li>Helping a major non-profit health care organization mobilize its employees to embrace and implement an enterprise-wide transformation intended to reduce costs and improve service quality </li></ul></ul><ul><ul><li>Providing the communications support for the successful change-over to an integrated, electronic medical/administrative record system for a leading Mid-western health care system </li></ul></ul>
  7. 7. Cases: Executive Communications/Editorial Services <ul><li>Our executive communications and editorial services engagements include: </li></ul><ul><ul><li>Producing the flagship consumer marketing periodical, as well as internal publications, for a leading mid-Atlantic community hospital </li></ul></ul><ul><ul><li>Developing a series of articles for senior executives of a leading pharmaceutical company’s alliance management group to demonstrate to shareholders and other stakeholders its unique capability to source innovation </li></ul></ul><ul><ul><li>Crafting op-eds for the CEO, Chair and former Chair of a leading Denver health care system in their campaign to stave off a hostile takeover by one of the system’s sponsors </li></ul></ul>
  8. 8. Cases: Seminars and Events <ul><li>Our seminars and events engagements include: </li></ul><ul><ul><li>Designing, planning and supporting the execution of the annual “community plunge” into a major public health issue such as domestic violence for a major Mid-western health care system </li></ul></ul><ul><ul><li>Creating the strategic plan and supporting its execution for the grand opening of the newest hospital in Denver’s third-leading health care system </li></ul></ul>
  9. 9. Cases: Executive and Staff Education <ul><li>Our education programs have helped: </li></ul><ul><ul><li>Senior leaders of a major pharmaceutical company build bridges with hostile and skeptical audiences </li></ul></ul><ul><ul><li>Communication staff hone their skills at “writing on message” during a strategic repositioning of their hospital system </li></ul></ul><ul><ul><li>Hospital system communication staff develop strategic planning skills based on the principles of stakeholder relationship management </li></ul></ul><ul><li>And as university professors: </li></ul><ul><ul><li>Dr. Cornet helped develop Fordham University's MBA in communications and media management </li></ul></ul><ul><ul><li>Dr. Mannering was an award-winning teacher in Butler University’s intensive writing program </li></ul></ul>
  10. 10. Credentials <ul><li>Robert J. Cornet, PhD </li></ul><ul><li>Dr. Cornet is a senior communications strategist and consultant with more than 30 years experience. He has helped organizations succeed by creating innovative solutions to their marketing, communication and relationship issues, solutions grounded in research and a clear understanding of the fundamental causes of those issues. His clients value his quick grasp of their business goals and ability to define communications strategies that directly advance those goals through well-calibrated communication tactics. </li></ul><ul><li>During his career Dr. Cornet has been the principal in his own communications firm (1997 to present;1987-90); the Executive Director of University Relations at Butler University (1996-97); the Director of Communications at Towers Perrin (1990-96); an Associate Professor of Business and the Managing Director of the Academy for Corporate Governance at Fordham University (1987-90); Vice President for Corporate Affairs at NBC (1980-87); manager of editorial services for Philip Morris Companies and Miller Brewing (1978-80); Communications Officer for Hamilton County, Tennessee, Government (1975-78); and assistant professor of English at the University of Tennessee at Chattanooga. </li></ul><ul><li>Dr. Cornet holds a PhD in English from the Pennsylvania State University and BA and MA degrees in English from Florida State University. </li></ul>
  11. 11. Credentials 2 <ul><li>Michelle Mannering, PhD </li></ul><ul><li>Dr. Mannering is a writer, editor, teacher, scholar, and public historian with more than 20 years experience at fostering communication and helping other writers find their own, most powerful voice. During her career, she has been both the senior articles editor and book review editor of the American Historical Review, the oldest and most prestigious journal of history in the country. Writers for the Review have valued her distinct ability to help them articulate their arguments with clarity, persuasion, and force. She brought those same skills to book authors published by the Indiana University Press, where she served as a free-lance copy editor, as well as to students at Butler University where she participated in the Intensive Writing program. Students at Butler and Indiana University honored her with five awards for teaching excellence. </li></ul><ul><li>A specialist in U.S.-Native American relations and U.S.-Middle East relations, her own publication includes editing and contributing to Always a People: Oral Histories of Contemporary Woodland Indians; “Mary Crow Dog: A Story of the American Indian Movement and the United States,” published in The Human Tradition in America since 1945 ; “Colonialism, Nationalisms, and Identities in Egypt,” delivered before the American Ethnological Society; and “Indigenous Resistance at the United Nations: The U.S., Egypt, and the UN,” delivered before the Indiana Association of Historians. </li></ul><ul><li>Dr. Mannering speaks frequently to community, civic, and professional organizations on the U.S. and the Middle East and has served as the Executive Director of the Midwest Association of Middle East and Islamic Studies. She holds a PhD in history from Indiana University and an MA and BA, magna cum laude, in history from the University of North Texas. </li></ul>
  12. 12. How to reach us <ul><li>Contact Us </li></ul><ul><ul><li>114 E. Third Street, Frederick, MD 21701 </li></ul></ul><ul><ul><li>301 668 2346 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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