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Panic Pivot to Sustained Strategy


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We discuss key points around fundraising and technology and how to turn short-term updates into long-term strategic tools.

Published in: Government & Nonprofit
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Panic Pivot to Sustained Strategy

  1. 1. PanicPivotto Sustained Strategy The Next Wave of Fundraising
  2. 2. Webinar Panel Rob Winters Technology Strategist Digitiv Kelly Smith National Director, Events American Liver Foundation Dennis Chyba President & Founder Adcieo 2
  3. 3. Overview • State of Events • Maximizing Tools • Exploring the New • Real World Execution • Marketing Buzz vs. Hype • The Future 3
  4. 4. StateofEvents 4
  5. 5. State of Events • Spring Events Impacted • Cancelled • Postponed • Virtualized • Key ALF Events forced to Pivot • Liver Life Walk • Liver Life Challenge • Flavors 5
  6. 6. Maximizing Tools 6
  7. 7. Panic Purchases Panic opens a doorway for impossible promises and big expenses. Quick analysis can tell you what is really needed. Current Toolset Expectations • Ensuring staff know how to use current tools • Ensuring staff understand the breadth of current tools • Ask software vendors to provide trainings • Ask software vendors to provide tips and tricks Jumping Right to the New • How will staff find time for this new toolset? • Are you being sold big promises? • Where are you pulling the new budget from? • Will you use these tools after the panic? 7
  8. 8. Exploringthe New 8
  9. 9. Expect More of SoftwareVendors A key to Adcieo’s success with growing Engaged Donor, has been direct client input into features. Have the Conversation • What new features really matter? • What can be built in weeks not months? • How will you roll this out? • What will training look like? Thinking Long-term • Again, will you use these tools after the panic? • Will staff embrace the new tools? • How will you create external buzz? 9
  10. 10. The Impact of New In 2020, the new features embraced by staff, such as FitBit helped drive engagement. 10
  11. 11. RealWorld Execution 11
  12. 12. What it’s Really like to Pivot American Liver Foundation rapidly reworked national events amid a pandemic. Virtual Liver Life Walk • Taking a national walk series off the physical map • Introducing new tools and concepts to participants • Staying positive while facing the unknown Staff and Embracing Change • Challenges of staff • Limitations with technology 12
  13. 13. Exploringthe New 13
  14. 14. The Future What will stay? What will go? • Thinking long-term when adding new tools and features. • Avoid system hopping. Promote staff education. • Having templated landing pages ready to go. 14
  15. 15. MarketingBuzz vs.Hype 15
  16. 16. SoundsToo GoodToo BeTrue You know it probably is! • Watch out for the “solution” • Questions to ask new vendors and software providers • When is it time to try someone or something new? 16
  17. 17. Questions? 17
  18. 18. ThankYou Rob Winters +1 917 652 6196