This presentation was given on May 17, 2022 for Boston Entrepreneurs’ Network, where I was one of three invited speaker for the evening's webinar on “Recruiting Board Members and Senior Executives.” Startups and early stage companies often encounter difficulty recruiting an A-level senior executive. They often cannot pay top dollar and are willing to try something different to recruit that ideal man or woman to fill the pressing need in their organization. In that time of need, the company hires me, as one who knows what executives seek to devise a strategy and documents to get the best executive at the least cost and within the company budget. For a startup or early stage company, it is executive recruitment on a shoestring. In my work representing companies, my slogan is “Appear Generous. Demand Performance.” The strategy I develop and then the documents I prepare are radically different then most executive employment and equity documents. My documents do appear to be fair …even generous. And in recruitment, I help the company with its “sell” – telling executives, “Even at less base pay you will come out ahead with our package. And what’s more, this package reflects a culture where you will be valued and respected.” But we still demand performance. My documents are still employment at will and I make sure that a company can terminate a non-performer. But what is different is that my documents provide that if the executive does perform, he or she won’t be cheated out of what they earned. That element of basic fairness is so rare. In my presentation and slides, I discuss such issues as • Employment position and terms • Base pay and bonus structure • Tax favored equity structure • Fair equity terms and vesting • Reasonable equity rights • Reasonable termination protections • Fair severance terms Between the revolutionary terms I suggest, and our explanation and “sell” to the executive recruit, I have had a high success rate. Although we are often significantly outbid on the dollar figure, I often get my target man or woman for my company client. It is my hope that this article will be of benefit to CEOs and Company founders who are having difficulty in recruiting a high caliber C-level and senior executive for a role key to growth, and might want to think out of the box.... Feel free to share these slides. If you or any colleague of yours has a need in this area, please do reach out to me.