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  1. 1. QR CODE IN BUSINESSAre you readyto know aboutQR code ? QR CODE 1
  2. 2. WHAT IS QR CODE ?The recent buzz about QR code is spreading almosteverywhere–in magazines, business cards, T-shirts andalmost on all physical objects.QR code is the short form of “Quick Response “code.The codes are essentially black modules arranged in asquare pattern on a white background.They are similar to UPC barcodes used by retailers totrack inventory and price products at the point-of -sale. 2
  3. 3. STRUCTURAL ELEMENTS OF A QR CODEQR Code is an open source and the patent rights (owned byDenso Wave) are not exercised. 3
  4. 4. QR CODE SYSTEM CONFIGURATIONQR code is generated using QR code creationsoftware, a special printer,and a QR code scanner.Now cell phones capable of scanning QR codes areavailable. 4
  5. 5. WHY QR CODES ?Consumers want immediate access to relevantinformation and QR codes make that possible.QR codes can hold more information and are easy touse than bar codes and soon would become popularin retail industry .The ability of QR codes to connect people with eachother and to a wireless network is very useful both forbusinesses and consumers alike.Just by scanning a QR code with your smartphone,you can compose an email and send a text message.QR codes enhance both search Engine and socialmedia Optimization. 5
  6. 6. THE HISTORY OF QR CODES Though considered a novelty in US and UK now, they have been used actively in Japan for over a decade where it was invented in 1994 in order to track the parts in vehicles during manufacturing process by Denso Wave ,a subsidiary of Toyota motors .October,1997 QR code was approved as Automatic Identification Manufacturers(AIM)International standards.March,1998 Approved as Japanese Electronic Industry Development Association (JEIDA)standards.January ,1999 Approved as Japanese Industrials standards.(JIS)June,2000 Approved as ISO International standards 6November,2004 Micro QR code was approved as JIS
  7. 7. WHERE CAN YOU FIND QR CODES ? Business cards, brochures and fliers. Clothes and accessories. Shopping bags. Magazines,newspapers,and catalogs. Product packaging. Event nametags . Entertainment tickets. Point –of- sale receipts. Passport, Visa and Driver’s license. Airport terminal kiosks. College campus malls. Shopping mall kiosks. Theme parks and zoos. 7
  8. 8. REAL LIFE APPLICATIONS OF QR CODES QR codes could be used by govt. in issuance of documents like driver’s license, passport and visa. QR codes could be used in purchasing entertainment and travel tickets. QR codes could be used by hospitals to track the private information about patients. QR codes could link to a particular website using the encrypted URL in it. QR could be used for promoting a new product or service. QR code could be used for conducting a mobile customer survey. QR code scanning could help to retrieve geo- information about a specific location using GPS. 8
  9. 9. RISKS ASSOCIATED WITH QR CODES Malicious QR codes could be created by hacksters and affixed over the legitimate QR codes, a practice called “attaging” to put both the contents of a computer and user’s privacy at risk. Spear phishing and online identity theft are issues of concern. Risks include linking to dangerous websites with browser exploits to gather confidential information. Sending a java script or malicious virus in order to corrupt privacy settings during transactions on wireless network. 9
  10. 10. TIPS FOR QR CODE SAFETY Always have a skeptical attitude and do not implicitly trust all QR codes. Have the security software installed on your mobile device for prevention against malicious virus. Always have a back-up for tracking down the transactions in the cyberspace. If you are routed to a web site that ask you about your personal information,do not provide such information on the web unless they are approved by BBB and secured by MacAfee or VeriSign padlock . 10
  11. 11. QR CODE AS AN EFFECTIVE MARKETING TOOLBranding and Promotion: QR codes can be used in business cards, personal Facebook and Twitter pages. As a part of promotion you can offer exchange discount coupons that would be available via QR code to customers.Search Engine Optimization: Distribute QR code allowing free downloads such as wallpapers,photos,Mp3 files or ringtones with a link in order to attract maximum traffic to your web site.Social Media Optimization: Using QR codes to energize visitors to share your content on Facebook or other 11 social media applications will give extra advantages on
  12. 12. QR CODE MARKETING CHALLENGES1.QR code requires a smartphone with QR code reader software. Now smartphones enabled with QR code reader software are available. Older phones require the user to download a QR code from an app store.2 QR code usage has not been so popular yet. As it is still in infancy, add a call -to -action explaining for how to use QR code so viewers understand what’s in QR code.3.QR code requires connectivity to the wireless network. 12
  13. 13. COMMON FEATURES OF QR CODESHigh capacity data encoding: QR code is capable of storing more information in limited space in 2 dimensions than common bar code. QR code deals with numeric,alphanumeric,kanji,bytes and control codes.Small Printout Size: Since QR code carries information both horizontally and vertically, it is capable of encoding the data in normally one tenth the space of a traditional bar code.Kanji and Kana capability: QR code is capable of encoding JIS level 1 and level 2 Kanji character set.Dirt and damage resistance : QR Code has error correction capability. Data can be restored even if the symbol is partially dirty or damaged.Readable from in any direction at 360˚ : QR Code is capable of 360 degree( omni-directional), high speed reading, through position detection patterns located at the three corners of the symbol.Structured Append feature: QR Code can be divided into multiple data13 areas. Conversely, information stored in multiple QR Code symbols
  14. 14. QR CODE DATA CAPACITY QR code data capacityNumeric only Max. 7,089 charactersAlphanumeric Max. 4,296 charactersBinary (8 bits) Max. 2,953 bytesKanji, full-width Kana Max. 1,817 characters A QR Code symbol of this size can encode 300 alphanumeric characters. 14
  15. 15. COMMON 2-D CODES IN USE QR CODE PDF417 DataMatrix Maxi CodeDeveloper Denso Symbol RVSI Acuitycountry Wave Technologies UPS (USA) CiMatrix (USA) (Japan) (USA)Type Stacked Bar Matrix Matrix Matrix CodeData capacityNumeric 7,089 2,710 3,116 138Alphanumeric 4,296 1,850 2,355 93Binary 2,953 1,018 1,556Kanji 1,817 554 778Main features Large Large Small printout High speed capacity, capacity size scan small printout 15
  16. 16. HOW TO OBTAIN QR CODE SPECIFICATIONS The license to the use of the QR Code stipulated by JIS (Japanese Industrial Standards) and the ISO are not necessary. The specification for QR Code has been made available for use by any person or organization. The word “QR Code” is registered trademark of DENSO WAVE INCORPORATED in countries, like Japan, United States of America, Australia and Europe. Get a QR code reader App for your mobile phone. Simply log on to http://qrcode.kayawa.com and choose your content type and message. Choose where would like to use your QR code whether on a business card or on a magazine. 16
  17. 17. QR ERROR CORRECTION QR Code Error Correction Capability* Level L(Low) Approx.7% Level M(Medium) Approx. 15% Level Q(Quality) Approx. 25% Level H(High) Approx. 30%QR codes support 4 Error Correction Levels L (low), M (medium), Q (Quality)and H (high) for users to choose according to the operating environment. Mostinternet sites automatically set the ECC Level to "M".To select error correction level, various factors such as the operatingenvironment and QR Code size need to be considered.Level Q or H may be selected for factory environment where QR Code getdirty, whereas Level L may be selected for clean environment with the largeamount of data.Typically, Level M (15%) is most frequently selected. 17
  18. 18. QR CODE- SYMBOL VERSIONQR code symbol versions range from version 1 (themost readable) to version 40 (the most difficult toread). Smartphones can only read from version 1 toversion 10. Here is an example of QR code versions andthe amount of characters each version is limited tousing the most common error correction, level "M" withalphanumeric byte data:• Version 1, 16 maximum characters/21x21 modules• Version 2, 29 maximum characters/25x25 modules• Version 3, 47 maximum characters/29x29 modules• Version 4, 67 maximum characters/33x33 modules 18
  19. 19. WHAT IS MICRO QR CODE? Micro QR Code is a very small QR Code that require a smaller space and use smaller amounts of data(max 35 numeric characters) and suits well as an application as ID of printed circuit boards and electronics parts, etc. A Micro QR Code has only one position detection pattern, compared with regular QR Code that require a certain amount of area because position detection patterns are located at the three corners of a symbol. Furthermore, QR Code requires at least a four-module wide margin around a symbol, whereas a two-module wide margin is enough for Micro QR Code. Micro QR Code needs smaller printing areas than a normal QR Code. There are four symbol versions of Micro QR Code, ranging from Version M1 to Version M4. 19
  20. 20. QR CODE IN PROCESS CONTROL SYSTEM FOR ELECTRONIC CIRCUIT BOARDS Micro QR CodeElectronic circuit boards are encoded with MicroQR codecontaining manufacturing date, production line, serialnumber, and other data at the manufacturing plant. It helpsin automation of production history control enabling a setupsystem independent of the host computer. 20
  21. 21. QR CODE IN LOGISTICS CONTROL SYSTEM QR CodeAt Coca-Cola Bottling plant, product code, expirationdate, manufacturing history, and other data areencoded into QR Code. The data is used for logisticsmanagement of food products. 21
  22. 22. QR CODE IN SALES MANAGEMENT At Iwaki Optical Co. Ltd. ,Japan,QR Code labels (8 mm [0.3"] square) with product ID numbers are affixed to glasses. Small size of QR Code does not interfere with the physical design of glasses. 22
  23. 23. QR CODE IN TEST SPECIMEN MANAGEMENT SYSTEMEncoding into QR Code of test item data onto limited test tubespace. 23
  24. 24. 5 MATRICS TO MONITOR QR CODE Impressions. This is the number of times the QR code is viewed in its original context or surface. This is usually the same as the number of impressions the ad, in which the QR code appears. Snaps. This is the number of people who snap a shot of the QR code and are linked to the landing page or other content. Snap-through rate. Calculate the percentage by dividing the number of snaps by the number of impressions. Actions. This is the number of people who ultimately buy or take the next step. This should be in line with marketing goals. Conversion rate. Calculate the percentage of people who convert from those who snap-through on your QR code or actions divided by snaps. 24
  25. 25. HOW QR CODE CAN HELP GROW YOUR BUSINESS Plan your QR code campaign in a strategic way in order to reach out the target audience. Create quality QR codes and test them. Link the QR codes to mobile friendly or mobile optimized site. Track your scans with code management system. Deliver value and favorable user experience to customers through QR codes. 25
  26. 26. HOW TO FIGURE OUT THE RIGHT SIZE OF QR CODE The finished printed size of a QR code essentially depends on 2 parameters.• Scanning distance: The distance between the QR code and the scanning device.• QR code data density: The size of the dots in the code. Distance factor: First start off with a factor of 10 and then reduce it by 1 for each of poor lighting condition in the scan environment. Data Density factor: Count the number of columns of the dots in the QR code image and then divide by 25 to normalize it back to the equivalent of a version 2 QR code.Minimum QR code distance=(Scan distance/Distance factor)*Data density factor. For most smartphones the relationship between scan distance and min QR code size is 10:1 as a rule of thumb. 26
  27. 27. TOP 6 INDUSTRIES USING QR CODE WORLDWIDE AS OF DEC 2011 Source: Nellymoser Inc.800700 715600500 571400300 333 268 250200 243100 0 27
  28. 28. LOCATION WHEN SCANNING A QR CODE BY % OF SCANNING AUDIENCE IN US SOURCE: COMSCOREDATAMINE.COM Restaurant On public transit At Work Grocery store Retail store At Home 0.0% 20.0% 40.0% 60.0%According to Internet marketing research company,Comscore,20.1 millionmobile phone users In US used their device to scan a QR code as of Oct2011. 28
  29. 29. QR CODE GENERATORSA QR code generator is a software that allows you tocreate QR codes online.Here are few examples of QR code generator softwareavailable online for generating QR codes. QR Stuff.  Invx.  BeQRious.  QR generator.  SnapMaze. 29
  30. 30. THE BEST QR CODE READERS QR code reader is a software that can scan and read the QR codes with the help of camera in the mobile phone. Here are few best QR code readers available online for downloading to be used on mobile phones. BeeTagg Reader : Multifunctional QR reader compatible with over 50 major cell phone brands. Kaywa Reader: Compatible with Motorola,Samsung,Nokia and Sony Ericsson mobile phones. i-nigma reader: Compatible with Samsung,LG,Motorola and many other brands. UpCode Reader: Compatible with LG, Vodaphone and many other brands. NeoReader: Compatible with iphone,samsung,Nokia,Sony Ericsson and Blackberry mobile phones. 30
  31. 31. CONCLUDING THOUGHTS With surge in mobile market trend globally, QR codes are likely to impact more and more in various domains of consumer market. QR codes would soon become a ubiquitous technology in global business as increasingly more businesses and individual consumers turn to it in near future. The endless possibilities of marketing the best brands to the consumers using this mobile tagging technology is yet to be realized in US and elsewhere. 31