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Official power point paynes prairie


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Official power point paynes prairie

  1. 2. Paynes Prairie is located in 10 miles south of Gainesville, in Micanopy Florida, right outside the University of Florida boundaries. It stretches 22,000 acres across in wilderness.
  2. 3. “ To provide resource-based recreation while preserving, interpreting and restoring natural and cultural resources.”
  3. 4. <ul><li>Paynes Prairie is comprised of 25 distinct natural communities which include more than 800 kinds of plants. The park also provides the viewing of alligators, bison, wild horses, and 271 species of birds. A large basin sits in the center of Paynes prairie where grasses, sedges, lush and flowering plants cover the basin and act as a filter, purifying the water in the vast wetland. (Florida Park Services, 2007) </li></ul><ul><li>Attractions </li></ul><ul><li>There is an array of opportunities for visitors: </li></ul><ul><li>Camping, picnicking </li></ul><ul><li>Hiking Trails </li></ul><ul><li>Bicycling </li></ul><ul><li>Nature watching </li></ul><ul><li>Guided tours </li></ul><ul><li>Special on hands projects </li></ul>
  4. 5. <ul><li>Quarterly attendance records </li></ul><ul><li>Infrared counters on the trails </li></ul><ul><li>Broad targeting based on the mission statement </li></ul>
  5. 6. <ul><li>Devil’s Millhopper </li></ul><ul><li>San Felasco </li></ul><ul><li>Hammock Preserve. </li></ul><ul><li>Gainesville-Hawthorne State Trail </li></ul><ul><li>Silver Springs </li></ul>
  6. 7. <ul><li>Activities and Programs </li></ul><ul><ul><li>Zip-lining! </li></ul></ul><ul><ul><li>Trails </li></ul></ul><ul><ul><li>Camping </li></ul></ul><ul><ul><li>Water Leisure </li></ul></ul><ul><li>Educational Resources </li></ul><ul><ul><li>Visitors Center </li></ul></ul><ul><ul><li>Observation Tower </li></ul></ul>
  7. 8. <ul><li>We will cover </li></ul><ul><ul><li>Strengths </li></ul></ul><ul><ul><li>Weaknesses </li></ul></ul><ul><ul><li>Opportunities </li></ul></ul><ul><ul><li>Threats </li></ul></ul>
  8. 9. <ul><li>U.S. National Landmark </li></ul><ul><li>Easily Accessible </li></ul><ul><li>A lot of Visitor Opportunities </li></ul><ul><li>aesthetically pleasing areas, many observing platforms and wildlife viewing opportunities, various recreational activities (fishing, camping, hiking, bicycling, horseback riding, guided tours) </li></ul><ul><li>Very Large (21,000 Acres) </li></ul><ul><li>The visitor center is centrally located and presents videos, displays, and maps of the preserve </li></ul><ul><li>Cheap Admission Prices ($6 per vehicle) </li></ul><ul><li>Long Operating Hours (8:00 am until sunset) </li></ul>
  9. 10. <ul><li>Much of the University of Florida student population is unaware of the many visitor opportunities available at Paynes Prairie </li></ul><ul><li>Doesn’t even occur to students to visit </li></ul><ul><li>Recreational opportunities at Paynes Prairie are subject to weather conditions </li></ul><ul><li>Attendance rates are not always persistent, especially if extreme weather takes place for long periods of time </li></ul>
  10. 11. <ul><li>The University of Florida student population could be a major target market </li></ul><ul><li>Paynes Prairie is not a far drive from the University of Florida. If the student population became more informed about the preserve and everything it has to offer, they may much more inclined to be return customers. </li></ul><ul><li>Informational opportunities are a great way to gain public support </li></ul><ul><li>Paynes Prairie could expand their efforts in terms of informing people of the importance of maintenance to the preserve. Since it a U.S. national landmark, many people would likely react favorably. </li></ul>
  11. 12. <ul><li>Weather </li></ul><ul><li>Other Outdoor Recreational Activities (especially those that are free) </li></ul><ul><li>University of Florida students can participate in many of the same recreational activities at Lake Wauberg at no cost. </li></ul><ul><li>Bad Economy </li></ul>
  12. 14. <ul><li>Young Adults: Ages 18-29 </li></ul><ul><li>Why? </li></ul><ul><ul><li>The dynamic of the group </li></ul></ul><ul><ul><li>We can better understand and communicate the needs of this age group. </li></ul></ul><ul><ul><li>Easily attract </li></ul></ul><ul><ul><li>Most likely to engage in outdoor recreational activities. </li></ul></ul>
  13. 15. <ul><li>Social </li></ul><ul><li>Adventurous, thrill seekers </li></ul><ul><li>Curiosity </li></ul><ul><li>Young and physically able to participate </li></ul><ul><li>Healthy life style </li></ul><ul><li>Economical </li></ul><ul><li>Visually and Electronically appeased </li></ul>
  14. 16. <ul><li>Easy to read </li></ul><ul><li>Subtitles </li></ul><ul><li>Visually Attractive </li></ul><ul><li>Map </li></ul><ul><li>Resources </li></ul><ul><li>Activities </li></ul><ul><li>Map </li></ul><ul><li>Contact Information </li></ul>
  15. 17. <ul><li>Goal #1 Educate customers about Paynes Prairie in a modern way  </li></ul><ul><ul><li>Objective #1 Create a new informational video within the next year to be shown within the welcome center.   </li></ul></ul><ul><ul><li>Objective #2 Paint the welcome center in more vibrant colors within the next year. For example: yellow or red </li></ul></ul><ul><ul><li>Objective #3 Hire younger employees to manage the welcome center within the next year. </li></ul></ul><ul><li>Goal #2 To increase the amount of visitors  </li></ul><ul><ul><li>Objective #1 Implement a zip line within the next year without interfering with the ecosystem and wildlife. </li></ul></ul><ul><ul><li>Objective #2 To increase the advertisements for Paynes Prairie by 10% within the next year via our marketing channels. </li></ul></ul><ul><ul><li>Objective #3 To implement a student discount for all students at the University of Florida within the next year. </li></ul></ul>
  16. 18. <ul><li>Increased popularity in outdoor recreation </li></ul><ul><li>Increased popularity among our age group </li></ul><ul><li>Appealing: </li></ul><ul><ul><li>Thrill seeking </li></ul></ul><ul><ul><li>Fun! </li></ul></ul><ul><ul><li>Cheap </li></ul></ul><ul><ul><li>Allows for nature appreciation </li></ul></ul><ul><ul><li>Goes well with the habitat </li></ul></ul>
  17. 19. <ul><li>Benefits </li></ul><ul><li>Location </li></ul><ul><li>Supports campaign theme </li></ul><ul><li>Other rope courses? </li></ul>
  18. 21. <ul><li>Flyers </li></ul><ul><ul><li>Flyers will be posted in dorms and handed out on campus </li></ul></ul><ul><li>Sale Promotions </li></ul><ul><ul><li>Coupons, Special Student Rates </li></ul></ul><ul><li>Press Release </li></ul><ul><ul><li>“ One with Nature” will be promoted as a safe and fun way for students to be physically active </li></ul></ul><ul><li>Radio Announcements </li></ul><ul><ul><li>Kiss 105.3 will be a sponsor and do announcements as an in-kind donation </li></ul></ul><ul><li>Word of Mouth </li></ul><ul><ul><li>Students will tell their friends about their enjoyable experience </li></ul></ul><ul><li>Ad in the Alligator </li></ul>
  19. 23. <ul><li>Kind of serious </li></ul><ul><li>Kind of funny </li></ul><ul><li>Environmental awareness </li></ul><ul><li>Opportunity for people to feel good </li></ul>
  20. 24. <ul><li>Chalk & posters on campus </li></ul>
  21. 25. <ul><li>Overall – sustain a 10% increase in park attendance in year 1. </li></ul><ul><li>“ How Did You Hear About Us” form </li></ul><ul><li>Our campaign will start August 1 st 2010 </li></ul><ul><li>Evaluate entire operation at: </li></ul><ul><ul><li>August 31 st – 1 month evaluation </li></ul></ul><ul><ul><li>October 31 st – 3 month evaluation </li></ul></ul><ul><ul><li>April 30 th , 2011 – 9 month evaluation </li></ul></ul><ul><ul><li>August 1 st 2011 – 12 month evaluation </li></ul></ul>