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Using Social Media to Build a Kick-Ass Content Marketing Program


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"Think Like a Publisher." Brands are being told more and more to transform their marketing departments into publishing machines by creating content that drives engagement and ultimately sales. But if you simply "think like a publisher," social media likely will be just an afterthought.

You're invited to hear how Monetate uses social media to play an important role in the company’s award-winning content marketing program. Rob Yoegel, Content Marketing Director, will share his decade-plus experience in online media and how valuable lessons he learned in publishing have been put to good use in creating a kick-ass content marketing program for the local software company recently named #8 on The Philadelphia 100, which recognizes the fastest growing, privately held companies in the Philadelphia area.


Social Media Club hosts conversations around the globe that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Social Media Club enables you explore your personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest. You can connect with SMC Philly on Twitter and Facebook.

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Using Social Media to Build a Kick-Ass Content Marketing Program

  1. 1. Using Socialto Help Builda Kick-AssContent MarketingProgramRob YoegelContent Marketing Director, ¦ @robyoegel ¦ @Monetate
  2. 2. Empowering marketers to quickly customizecontent, creative and functionality to deliver a relevant online customer experience. SaaS Expertise Resources
  3. 3. Segment & personalizeanything, anywhere and at anytimeDefault Page Campaign Delivered Optimized Version
  4. 4. 20%Now influence greater than 20%of all U.S. ecommerce transactions
  6. 6. Expert Optimization Resources Valuable case studies, eBooks, white papers, webinars, and infographics follow @monetate on
  7. 7. Today,everyone is a publisher!
  8. 8. Social as aDistribution Channel
  9. 9. • Establish a rhythm• Say it the right way• STIR
  10. 10. Social as aCommunication Channel
  11. 11. • Influencer network• Monitoring• Destroy cyborgs
  12. 12. Social as an Extension ofYour Business
  13. 13. • Onsite Comments• SMO• Move fromBehind the Monitor
  14. 14. Where is yourtraffic coming from? Ref. Sites 22% Search Engines Ref. Sites Search Engines 25% 31% 38% Direct Traffic Direct Traffic 41% 44% 2011 2012
  15. 15. 2013 Goal:Drive more trafficfrom Social than Search
  16. 16. Thank you!Rob ¦ @robyoegel