Social Media Where To Start


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An extract from an Introduction to Social Media that Rob delivered to the Prestbury Marketing Day held October 2011

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  • Show of hands of people who had a personal website 5 – 10 years ago. Show of hands of people who had a blog 3-5 years ago. Show of hands of people who have a Twitter, Facebook, or Wordpress-like blog today?
  • Social Media Where To Start

    1. 1. 1<br />Social Media –What’s it all about?<br />Rob Thomas<br />Managing Director<br /><br />
    2. 2. Two restaurants….<br />2<br />Which one would you take your partner to?<br />
    3. 3. You can’t ignore it!<br />3<br />But you’re ahead of most by just being here!<br />
    4. 4. What are the Social Media?<br />4<br />UK Statistics<br />
    5. 5. Who’s heard of So|Lo|Mo?<br /> What is it?<br /> Why use it?<br /> How can it be innovative<br />Pubs/Restaurants/Hotels<br />Social/Location/Mobile - Marketing -<br />
    6. 6. Introduction toThe Digital Presence Revolution<br />What It Is, Why It’s Important, & How To Take Control of It<br />6<br />
    7. 7. 1.0<br />1.0+<br />2.0<br />2.0+<br />Social Networks<br />Micro <br />Blogging<br />Websites<br />Blogs<br />Usage<br />Few skilled web <br />developers<br />(html)<br />Semi-skilled consumers<br />(no html)<br />Anyone with friends<br />Anyone who can type 140 characters<br />Friction<br />Private, real-time<br />conversations<br />Static, one-way<br />Dynamic, two-way<br />Frictionless broadcasting<br />Publishing goes up exponentially as friction goes down!<br />Publishing Revolution<br />
    8. 8. Why Is It Important?<br />Businesses Have:<br />static website & one way to be found<br />They Need: fresh Web Presence & many ways to be found<br />Your sites Local Directories Social Media Content Sites <br />More Quality Content Published in More Places = More Customers<br />
    9. 9. Content created by You…<br />Sites & Pages<br />Directory listings<br />Real-time updates<br />Photos<br />Videos<br />$<br />Offers<br />Products<br />Comments<br />Thanks<br />Replies<br />Thanks<br />Content created by others!!<br />SHARE<br />www<br />WoM<br />Links<br />Reviews<br />Referrals<br />Shares & Likes<br />Comments<br />What is Quality Content?<br />
    10. 10. Quality Content Drives Web Presence<br />
    11. 11. What are the Benefits?<br />
    12. 12. The Social Business Hierarchy of Needs<br />12<br />Source:<br />Altimeter Group<br />(Aug 2011)<br />
    13. 13. repeat<br />social marketing<br />SIGN-UP/CLAIM YOUR PAGES<br />passwords<br />passwords<br />tools<br />repeat<br />POST NEW UPDATES<br />time<br />Create <br />Content<br />fans<br />repeat<br />SEO <br />repeat<br />research<br />repeat<br />time<br />repeat<br />directories<br />MONITOR & RESPOND<br />reviews<br />SEO<br />LOAD YOUR <br />CONTENT<br />repeat<br />analytics<br />repeat<br />KEEP TRACK OF IT ALL<br />tools<br />repeat<br />leads<br />followers<br />reputation management<br />I need to run my business <br />What are the Challenges?<br />
    14. 14. 14<br />Go to where your audience is..<br />
    15. 15. You need a ‘web presence’ strategy<br />15<br />
    16. 16. Our Web Presence Strategy<br />16<br />
    17. 17. Can we help? - Our Products<br />17<br />
    18. 18. But where to start???<br />Of course we can help!<br />Full range of eMarketing Services<br />Dedicated in-house consulting<br />However, we found:<br />Business Owners<br />Managing Directors<br />Marketing Directors<br />Those responsible…<br />Wanted something to help them get started..<br />18<br />
    19. 19. Social Media Strategy Workshops<br />We run them monthly<br />Deep dive events too<br />Attendee feedback<br />3 valid outcomes<br />Find out more @<br /><br />19<br />
    20. 20. Or if you’ve started we can…<br />Provide you with an analysis of your own website, Facebook & Twitter<br />And a competitor analysis, all this…<br />FREE of charge to give you ‘peace of mind’<br />(my giveaway today)<br />And if you attend one of our workshops you also get a 75 page<br />Social Media Strategy Kit<br />20<br />
    21. 21. 21<br />Contact……<br />Rob Thomas<br />Managing Director<br /><br />eMail:<br />Call: 01454 261111 or 07788916505<br />