12 Things Every Business Needs to Know About Digital Marketing


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We wrote a book that you’re definitely going to want to read. Seriously, it gives businesses everything they need to know about digital marketing. No, really, it’s called Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing. Each chapter covers a different digital marketing tactic and is written by an expert (or ninja, or wizard) on the particular topic. It’s the perfect resource for people and businesses who want to delve into digital marketing.

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12 Things Every Business Needs to Know About Digital Marketing

  1. 1. Digital Minds 12 Things Every Business Needs to Know About Digital Marketing
  2. 2. You're Going To Want To Read Our Book We wrote a book that you’re definitely going to want to read. It gives businesses everything they need to know about digital marketing. Each chapter covers a different digital marketing tactic and is written by an expert on the particular topic. It’s the perfect resource for people and businesses who want to delve into digital marketing. So here is a teaser from our experts
  3. 3. “I have more than 12 years of extensive experience in Business Consulting, Digital Marketing and Social Media. My clients and partners gave me names such as "guru", "visionary", "strategic"... But I like to call myself an "architect" or an "orchestrator" of digital strategies and marketing methods that are totally unique to each business.” Husam Jandal Chief Digital Marketing Officer, Published Author, International Speaker & Trainer, Professor of E-Commerce & E-Business
  4. 4. The real key to generating a great return on investment (ROI) with Internet marketing is using your business goals to develop a dedicated strategy. There are four main pillars of digital marketing emerging as the “Digital Royal Family” • Content is King • Digital Advertising is Queen • Mobile is Prince • Social is Princess The Digital Landscape: Framework and Strategy
  5. 5. “I’m at my best when helping Executives, Business Owners and Entrepreneurs understand how to take advantage of social media technologies to support their business objectives. My ideal clients are those who know they need to engage in social media but struggle to see how to use it in their business. As a Baby Boomer who is passionate about digital marketing, I have the unique ability to simplify Internet Marketing in a logical manner that anyone at any age can understand.” Francois Muscat Digital Marketing Expert & Certified Social Selling Trainer
  6. 6. Content marketing has given small businesses the opportunity to become publishers of news and content and has levelled the playing field When it comes to content marketing a business needs to focus on its top priorities • Lead generation • Brand awareness Content Marketing is King
  7. 7. “As a WSI Digital Marketing Professional I can leverage the capabilities of the largest digital marketing organization in the world. WSI has over 1500 offices in 87 countries. WSI has strategic alliances with leading technology suppliers such as ReachLocal, Google, IBM, Oracle, Yahoo, SEMPO and more. WSI has developed emerging web technologies and marketing techniques that assist me in taking my clients' internet presences to the next level by building affordable digital marketing solutions that work.” Benjamin Smith Experienced Digital Marketing Professional
  8. 8. The positioning of PPC ads is determined by a keyword bidding process. Google decidfes the quality score of your ad and determines the placement of your ad within the listing. What’s more valuable to businesses: SEO or PPC? The truth is, it depends on factors like: • How competitive the keywords that are relevant to you business are • The cost of PPC bids for various keywords • Whether your business is local, regional or national Read this book to find out more
  9. 9. “I am Director of Web Services for my own firm, but I am also a Training Coach and Certified Mentor who trains and advises other Internet Consultants around the world on business strategies, Internet Marketing programs and website development management. Before founding Kreative Webworks, Inc. in 1999, I was Leader of Learning & Development and a manager of special projects for Honeywell. I hold a Bachelor of Fine Arts from Long Island University, and a Master of Business Administration from Keller Graduate School of Management. I also hold Certificates in Digital Electronics from DeVry University, Lean Enterprise System Design from the University of Tennessee, E-Commerce Business Strategies from USC and advanced Search Engine Optimization from SEMPO.” Chuck Bankoff Director of Web Services for Kreative Webworks, Inc.
  10. 10. The problem is most websites are so ill conceived and poorly constructed that they’re little more than monuments to their owners. People do not read on the Internet, they scan. What is a Landing Page? Landing pages are where visitors arrive after clicking on an email link, search engine result, a banner ad, PPC ad or following an offline advertisement. Read the book to find out which landing page could save your business
  11. 11. “I help to take your business to the next level by leveraging your website with Digital Marketing solutions that maximize your marketing dollars and achieve a real return on your investment. At WSI M3 Digital Marketing, our digital agency knows getting traffic to your website is only one piece of the puzzle. Success truly lays in the ability to convert that traffic into sales which is what we do best. TechDogs is a Distributed Marketing Solutions provider for franchisors and other distributed organizations. The TechDogs platform was designed with one primary focus: to eliminate the challenges franchisors and distributed organizations face when attempting to streamline their many disconnected markets into one cohesive brand image. Our innovative, Hub and Spoke format does just that. TechDogs delivers centrally controlled web and eCommerce sites that seamlessly manage an unlimited number of businesses and online stores” Darryl Chenoweth Managing Partner & President at WSI M3 Digital Marketing and TechDogs Digital Marketing & eCommerce Solutions
  12. 12. Outside of communication (email and instant messaging) and some eCommerce, there are three typical online behaviours • Search • Surf • Social How display fits into the digital marketing system Online display ads are targeted, so they’re much better at capturing the attention of searchers who are more likely to convert. Display Advertising: What You’re Missing
  13. 13. “My focus is on helping companies find the strategy that best fits their needs and budget and then establishing goals for each marketing campaign; in essence giving business perspective to complex intangible ideas such as internet marketing. My true passion is content writing followed closely by my desire to get people to the top of the search results for their product or service - what our customers call "search engine optimization". In order to be good at this and to maintain a competitive edge, I am also certified in related areas such as paid search marketing through Google's AdWords program as well as Social Selling Mastery through WSI.” Andre Savoie Helping businesses generate leads from their websites, internet marketing & social media activities.
  14. 14. The reality is that search marketing is becoming a more significant driver of business and market share expansion than it ever has been in the past. But as with most things, the difference between the “black-hat” techniques that expose companies to the wrath of Google , and the Google endorsed methods are not simple to understand on the surface. Follow these four rules in SEO 1. You can’t beat the system 2. Value-based content marketing never goes out of style 3. Foundational SEO is more important than ever 4. The rules will change! The Power of Adaptive SEO
  15. 15. “I live and breath Social Technology, Social Media & Mobile Marketing and Reputation Management. I will show you how to use them to improve many areas of your bottom line, not just Marketing! I show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention.” Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams including the ‘Social Selling Mastery Certification Programme’. Rob Thomas Chief Digital Officer & MD @ WSI-eMarketing | Social Selling & Reputation Management Expert
  16. 16. “Tracy has been trained in Internet Marketing, with additional training at Google in London and has also achieved her Advanced Internet Marketing Certification. Tracy is a member of SEMPO (Search Engine Marketing Professional Organisation) and Tracy also speaks about Internet and Digital marketing to large corporations around the world at their International Conferences. Tracy excels in her Search Engine Optimisation and Social Media skills and has a huge understanding of website analytics and Google Pay per Click and passed her Initial Google Training in 2008.” Tracy Spence Conversion Architecture Specialist at M3 Social Mindz UK Ltd as Sales & Marketing Director
  17. 17. Many businesses want to deny it, but social media is positioning itself at the core of digital marketing. Despite the plethora of social platforms that seems to grow every few months, there are four main platforms that offer businesses a unique set of opportunities Social Media Shakedown • Facebook • Twitter • LinkedIn • Google+
  18. 18. “Let's cut right to the chase. I've been in the SEO game since Netscape Navigator was relevant! Penguins and Pandas don't scare me. (I'm not talking about the cute furry animals...I'm referring to the Google algorithm updates) I've had the pleasure of creating and executing digital marketing strategies for companies like Weston's Bakeries, WONDER bread, Sunsweet, Napoleon® Grills and Corona to name a few. To date I have conducted hundreds of digital marketing seminars, workshops, webinars and public speaking events around the globe to thousands of businesses and groups such as the Retail Council of Canada , Florida Tourism (Visit Florida), Canadian Franchise Association, Rogers TV, and WSI Corporate.” Baltej Gill Digital Marketing Specialist: SEO Expert, Social Media Speaker, Internet Marketing Consultant, Analytics
  19. 19. Videos can be used in multiple ways. They can be used to showcase your products and services, help customers make a buying decision, improve your search engine ranking, and build brand affinity. In fact, a video makes it 53 times more likely that you’ll get a front page Google result. Why is it so important for us to pay attention to YouTube? • YouTube receives more than 1 billion unique users each month • Over 4 billon hours of video are watched each month • YouTube is localized in 53 countries and across 61 languages • YouTube is the 2nd largest search engine Video Marketing: Don’t Blink or You’ll Miss It
  20. 20. “I manage the Marketing Communications team at WSI's corporate head office. I manage the ongoing development of marketing strategies, programs and collateral utilized by our franchisees, overseeing the creation of corporate communication strategies, including newsletters, articles, whitepapers, press releases, videos. I also assist in the coordination of our corporate strategic partner alliances with associations, managing all marketing related systems including our internal Brand Marketing System.” Cheryl Baldwin Director of Marketing Communications at WSI
  21. 21. One of the best ways to generate new leads and nurture existing ones is by implementing a carefully planned and engaging email marketing strategy. But email marketing is more than just sending a mass message to the people on your contact list. It is a type of drip marketing technique and is best described as a direct marketing strategy that involves scheduling Read this book to find out more about 5 ways to build your email database and tips for increasing email marketing conversions. Email Marketing: A Constant Drip
  22. 22. “Doug has been involved in the internet service and consulting industry since 1997 and has enjoyed the opportunity to share his knowledge and strategies with thousands of companies all over the world. Doug believes that there are a number of approaches that a company can consider when developing an on-line strategy, however you always need to start with the end user in mind and know how to interact with them while maintaining best practices. Marketing was something that companies pushed out to people and or companies but in the new world prospects ask for information when they want it, we call that “marketing on demand” and/or “information on demand". Based out of Kitchener Ontario, Doug has helped 100’s if not 1000’s of businesses succeed on the internet and hopes he can share some of his experiences and expertise in helping you.” Doug Schust President at WSI WORLD
  23. 23. Responsive design allows your web content to dynamically respond to the platform or device that is requesting that information. Responsive web design is vital to most businesses going forward, even for those who have built a mobile version of their website. Elements of Responsive Web Design • Devices • Design • Development • Upgrades • Retina Display Responsive Web Design: The Future
  24. 24. “I enjoyed working on strategic technology initiatives and trying to think "outside of the box". Towards the end of my "banking days", I started getting excited about where the Internet was headed and decided there just wasn't enough time in the day to keep my day job and focus on my passion. It's this passion for the Internet and the evolution of digital marketing that I can bring to your organization, but it may be from a different angle than what you would expect. Before we even start talking about "techie stuff", we'll first discuss your overall strategic objectives and what your goals are. I believe this discovery process is important for several reasons, but most importantly if you are going to use the Internet as a strategic tool, it needs to be aligned with your business strategy. Sounds like elementary school logic, but I'm amazed at how often this is not the case. Together, we'll separate the "what could we do" from the "what should we do.” Eric Cook Digital Marketing Strategist, WSI Internet Consulting
  25. 25. As business owners, it’s important to understand every new marketing opportunity that can help us engage and interact with our customers in the new form-factor. As consumer behaviour continues to change, we are now in the midst of the “third screen evolution”. We’re even using mobile devices while shopping, according to Google 44% of consumers use their smartphones while shopping. Mobile Marketing: On the Move
  26. 26. “Prior to setting up the WSI E-Services offices in Antwerp, Belgium, Miko held managerial and directorial positions at High-Tech and financial services companies. In addition to his MBA with expertise in Marketing and Information Systems, Miko has to his credit Internet Marketing training and certification from WSI as an internet marketing and SEO specialist. He is also a member of the Search Engine Marketing Professional Organization (SEMPO). ” Miko Kershberg Internet Marketing Expert, Analytics, Conversion, SEO, PPC, Social Media, Web Design
  27. 27. Not analysing your digital marketing data is very much like not looking at your financial reports. You simply can’t neglect the data – it could be costing you money. You need to make sure that the data you’re collecting has the following three attributes. • Proper Quality • Accuracy • Relevancy Find out how getting this right can save you money through this book. Don’t Forget About Measurement
  28. 28. Get in touch for your copy Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing is now available through all major retailers! Call us now on 01454 261111 to get yours today