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Social strategy 4 4 2

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This formula will help you generate great social reach, engagement and authority on your chosen platform

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Social strategy 4 4 2

  1. 1. 0114 marketing MARKETING POWER HOUR SOCIAL MEDIA 4-4-2 AND FACEBOOK GROUPS!
  2. 2.  Learn – What Am I Talking About?  Apply – How Does This Apply To My Business?  Implement – How Can I Implement This? Who, When, Why?
  3. 3. Social Media 4-4-2 www.robtaylorofficial.com 1. Build reach 2. Gain authority 3. Position your brand 4. Increase engagement 5. Use social media in the right way!
  4. 4. Social Media 4-4-2 www.robtaylorofficial.com The Back 4 – the rocks!
  5. 5. Social Media 4-4-2 www.robtaylorofficial.com Your global influencers and authorities.
  6. 6. Social Media 4-4-2 www.robtaylorofficial.com It’s important to not sell and push your own products, but open up engaging conversations from those who are global influencers in your field.
  7. 7. Social Media 4-4-2 www.robtaylorofficial.com The valuable midfield. The creators!
  8. 8. Social Media 4-4-2 www.robtaylorofficial.com Content that you create to position yourself as the go to person in your market place. Not selling!
  9. 9. Social Media 4-4-2 www.robtaylorofficial.com Videos, blogs, conversations, polls, articles and e- books. Huge value adding topics that create and position your brand in the minds of the target market.
  10. 10. Social Media 4-4-2 www.robtaylorofficial.com The strikers! Your all important top 2
  11. 11. Social Media 4-4-2 www.robtaylorofficial.com Your sales messages, calls to action and pitches. The income drivers (goal scorers!)
  12. 12. Social Media 4-4-2 www.robtaylorofficial.com
  13. 13. Social Media 4-4-2 www.robtaylorofficial.com 1. Social Media Examiner 2. Content Marketing Institute 3. Google Webmaster Blog 4. Smart insights 1. My blog posts 2. My Facebook group 3. Polls 4. Online conversation and support 1. My membership site 2. My events sales

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