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Fsb connect september - the power of lists!

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Why are lists important? My presentation for the FSB should help you identify a few key areas that you can implement immediately to your business. Grow your lists, grow you business!

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Fsb connect september - the power of lists!

  1. 1. 0114 marketing FSB CONNECT THE POWER OF LISTS!
  2. 2. The power of lists… www.robtaylorofficial.com 1. Why is list building important? 2. Who owns lists? Collaborate! 3. Value of lists on social media 4. List gathering strategies
  3. 3. Why is list building important?… www.robtaylorofficial.com
  4. 4. Why is list building important?… www.robtaylorofficial.com 1.Allows you to own the conversation, not rent a crowd 2.Much more personable 3.Often cheaper than alternatives in the long run 4.Value adding to your business
  5. 5. Email Marketing… do you?? www.robtaylorofficial.com
  6. 6. Email Marketing… 1. When? 2. Why? 3. Monitored? 4. Open rate and CTR? www.robtaylorofficial.com
  7. 7. My 3 rules before sending email… 1. Have you chosen the right audience? 2. Is this adding value to the chosen audience? 3. Would this audience like to hear what you have to say? www.robtaylorofficial.com
  8. 8. Email marketing – Stay relevant!… www.robtaylorofficial.com  Bespoke high value email AFTER The show  Improved customer service  Improved customer retention  Improved sales
  9. 9. Email marketing – Stay relevant!… www.robtaylorofficial.com 1. Have you chosen the right audience? YES (people who attended this show) 1. Is this adding value to the chosen audience? YES (photos, extended experience, new shows) 1. Would this audience like to hear what you have to say? YES (they were at the show!)
  10. 10. Who owns the list? Small databse? Don’t worry!… www.robtaylorofficial.com
  11. 11. Who owns the list? Small databse? Don’t worry!… www.robtaylorofficial.com
  12. 12. Who owns the list? Small databse? Don’t worry!… www.robtaylorofficial.com 1. No list 2. No previous data 3. New project 4. No history
  13. 13. Who owns the list? Small databse? Don’t worry!… www.robtaylorofficial.com So what do I do?
  14. 14. Who owns the list? Small databse? Don’t worry!… www.robtaylorofficial.com So what do I do? 1. Who are the stakeholders in the show? 2. Who has lists? 3. Who locally can help me?
  15. 15. Who owns the list? Small databse? Don’t worry!… www.robtaylorofficial.com
  16. 16. The Power of lists on social media! 3 Things to do with your lists! www.robtaylorofficial.com 1.Facebook upload! 2.Facebook lookalike audiences 3.LinkedIn audience
  17. 17. List building strategies… www.robtaylorofficial.com 1. Integrations (MailChimp with Facebook for example)
  18. 18. List building strategies… www.robtaylorofficial.com 2. Previous customer database - Ask for a referral - Ask for review - up selling 3. Shop visitors - ‘can I add you to our mailing list for a free coffee? 4. Blog sign up form on website 5. Lead magnet sign up
  19. 19. List building strategies… www.robtaylorofficial.com 6. Events! - Who are you target audience? - What can you show them? - How does this add value to your chosen audience? - What are the long term benefits? Think of an event you can offer to your chosen market – what would it look like?
  20. 20. Summary… www.robtaylorofficial.com 1. Its ok to email people! 2. Always add value 3. Stay relevant! 4. Add 3 ways to data collect from your chosen audience 5. There is huge power in social media 6. Run an event for your chosen audience 7. Just start!
  21. 21. Connect with me www.robtaylorofficial.com Lots of exciting marketing projects coming for Sheffield City Region business! Find me (Facebook): Rob Taylor LinkedIn: Rob Taylor Facebook Group: ‘0114 Marketing’ / FB.com/0114marketing Twitter: @RobMktg

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