Classical Music Live Streaming & VOD Overview
Rob Overman, CEO, MonteVerdi
January 2009
Live Streaming: how it works




                                            Streaming
            Satellite              ...
Live Streaming & VOD
New distribution channels for Classical Music
    January 2007: Live Streaming & VOD non-existent

 ...
Showcase 1 – ClassicLive.com
Showcase 1 – ClassicLive.com
Showcase 1– ClassicLive.com
    Company: Saltarello (<>Lahti Symphony Orchestra, Finland)

    Launched: August 2007

  ...
Showcase 2 – MonteVerdi.tv
Showcase 2 – MonteVerdi.tv
Showcase 2 – MonteVerdi.tv

    Company: CommuniServe BV

    Launched: March 2008

    Technique: Microsoft Silverlight...
Showcase 3– Medici.tv
Showcase 3– Medici.tv
Showcase 3 – Medici.tv

    Company: Medici Arts

    Launched: 30 April 2008

    Technique: Flash

    Live Streaming...
Showcase 4 – Classics 24
Showcase 4 – Classics 24
Showcase 4 – Classics24.tv

    Company: Classics 24

    Launched: 2007?

    Technique: Flash

    VOD

    Content:...
Showcase 5 – Metropolitan Opera
Showcase 5 – Metropolitan Opera
Showcase 5 – metoperafamily.org
    Company: Metropolitan Opera

    Launched: October 2008

    Technique: Flash

    ...
Showcase 6 – Berlin Philharmonic
Showcase 6 – Berlin Philharmonic
Showcase 6 –                      dch.berliner-philharmoniker.de

    Company: Berlin Philharmonic Orchestra

    Launche...
Showcase 7 – Classical TV
Showcase 7 – Classicaltv.com

    Company: Classical TV

    Launched: February 2 2009

    Technique: Flash

    Live ...
Live Streaming/VOD – Learning areas

    Usability

    Accessibility

    Reach

    Content

    Revenue models

The consumer gets…



 The Digital Concert Hall
 Live concert / opera / festival broadcast direct to your PC: from
  any...
Artist & Promoter benefits
    Digital Concert Hall: expand capacity of the hall

    Image: enhances your new media profil...
Who will dominate the market?

    Around 50% of VOD content is in the hands of 5 companies

    Around 50% of VOD conten...
About MonteVerdi
Beta launched in 2008, MonteVerdi.TV - Worlds of Classical Music – is a
multimedia classical music site o...
Thank you for listening




If you wish to use any part of this
presentation, please contact
pr@monteverdi.tv for more inf...
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Monteverdi: Classical Music Live Streaming & VOD Overview MIDEM 2009

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Overview of Classical Music VOD & Live Streaming: presented by Rob Overman, MonteVerdi CEO, MIDEM 2009

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Monteverdi: Classical Music Live Streaming & VOD Overview MIDEM 2009

  1. 1. Classical Music Live Streaming & VOD Overview Rob Overman, CEO, MonteVerdi January 2009
  2. 2. Live Streaming: how it works Streaming Satellite WM / Flash / Silverlight Registration Post Production Encoding Internet Narrow Casting Digital TV DVD Archive Mobile
  3. 3. Live Streaming & VOD New distribution channels for Classical Music January 2007: Live Streaming & VOD non-existent  2007-2008: Several pioneers opening the market  Classic Live  MonteVerdi  Medici  Classics 24  Metropolitan Opera  January 2009:  Launch Berlin Philharmonic: Digital Concert Hall  Launch Classical TV  Rumours about:  iXlassix.tv (former Classics 24)  Naxos.com  And…. all the others I am not aware of 
  4. 4. Showcase 1 – ClassicLive.com
  5. 5. Showcase 1 – ClassicLive.com
  6. 6. Showcase 1– ClassicLive.com Company: Saltarello (<>Lahti Symphony Orchestra, Finland)  Launched: August 2007  Technique: Flash  Live Streaming and Re-live (sometimes VOD to fill agenda)  Content: Lahti Symphony Live + additional on short term (incl. VOD)  Business Model:  Live Streaming: € 5.00 (24h)  Subscription:   € 9 (7 d)  € 17.00 (30 d)  € 44.00 (90 d)  € 80.00 (180 d) No download  Advertising  Live streaming calendar average : 6 per month 
  7. 7. Showcase 2 – MonteVerdi.tv
  8. 8. Showcase 2 – MonteVerdi.tv
  9. 9. Showcase 2 – MonteVerdi.tv Company: CommuniServe BV  Launched: March 2008  Technique: Microsoft Silverlight (1.7 Mb stream)  Live Streaming and VOD  Content: Live Concertgebouw, VOD various content owners  Business Model:  Subscription VOD + 1 Live Stream: € 9.99 per month  Live Streaming: € 6.99  VOD: Transactional streaming: € 2.99 - € 5,99 (length depend)  No download  Advertising  Live streaming calendar average : 1 per month (growing nr.) 
  10. 10. Showcase 3– Medici.tv
  11. 11. Showcase 3– Medici.tv
  12. 12. Showcase 3 – Medici.tv Company: Medici Arts  Launched: 30 April 2008  Technique: Flash  Live Streaming and VOD  Content: Medici Live productions, VOD Medici  Business Model:  Live Streaming: free  VOD: Streaming subscriptions: € 5 (24h), € 25 (1m), € 50 (6 m)  (new pricing policy coming soon) VOD: Download: € 5 - € 9 per film  No advertising  Live streaming calendar average 2-3 cc per month 
  13. 13. Showcase 4 – Classics 24
  14. 14. Showcase 4 – Classics 24
  15. 15. Showcase 4 – Classics24.tv Company: Classics 24  Launched: 2007?  Technique: Flash  VOD  Content: several content owners  Business Model:  Subscription VOD : $ 7.99 per month  Pay per view: buy credits  Live Streaming: ??  No download  No advertising  Service has stopped (iclassix.tv soon to come?) 
  16. 16. Showcase 5 – Metropolitan Opera
  17. 17. Showcase 5 – Metropolitan Opera
  18. 18. Showcase 5 – metoperafamily.org Company: Metropolitan Opera  Launched: October 2008  Technique: Flash  VOD only  Catalogue: 150 MET opera titles  Business Model:  VOD Subscription:  $ 149.99 (year)  $ 14.99 (month)  VOD Transactional: $ 3.99 (SD), $ 4.99 (HD)  No download  No Advertising  No Live Streaming Internet (only cinema) 
  19. 19. Showcase 6 – Berlin Philharmonic
  20. 20. Showcase 6 – Berlin Philharmonic
  21. 21. Showcase 6 – dch.berliner-philharmoniker.de Company: Berlin Philharmonic Orchestra  Launched: January 2009  Technique: Flash  Live Streaming and Re-Live (VOD soon to come)  Content: Berlin Philharmonic Live and VOD  Business Model:  Subscription: € 89.00 (half year)  Live Streaming: € 9.90  Re-Live Streaming: € 9.90  No download  No advertising  Live streaming calendar : 30 concerts per year 
  22. 22. Showcase 7 – Classical TV
  23. 23. Showcase 7 – Classicaltv.com Company: Classical TV  Launched: February 2 2009  Technique: Flash  Live Streaming and VOD  Content: Live partners + DCD Media  Business Model:  No Subscription  Live Streaming: $ 9.90  VOD: free  No download  Advertising  Live streaming calendar : 2-4 per month 
  24. 24. Live Streaming/VOD – Learning areas Usability  Accessibility  Reach  Content  Revenue models 
  25. 25. The consumer gets…  The Digital Concert Hall  Live concert / opera / festival broadcast direct to your PC: from anywhere in the world  Access to great VOD catalogues  High Quality sound & vision (1.7MB)
  26. 26. Artist & Promoter benefits Digital Concert Hall: expand capacity of the hall  Image: enhances your new media profile  Marketing: new pr, marketing and promotions channels  Innovation: new way of distributing  Service: international fans  Reach: gain new fans online  Dream scenario: new source of revenue  NEVER
  27. 27. Who will dominate the market? Around 50% of VOD content is in the hands of 5 companies  Around 50% of VOD content is somewhere out there  Every opera house, orchestra, festival and artist is eager to jump into the live  streaming market There are at least 250 top quality opera houses, orchestras, festivals and  artists with potential high live streaming audiences Few will do it themselves such as Berlin Philharmonic  It’s out of the question that the current producers and aggregators can serve  them all So there is room for at least 10 major players in online distribution of the live  classical market Nobody knows what will happen. Next year we’ll know more….. 
  28. 28. About MonteVerdi Beta launched in 2008, MonteVerdi.TV - Worlds of Classical Music – is a multimedia classical music site offering a range of services to classical music lovers. MonteVerdi.tv offers live streaming concerts from the world’s leading classical artists in high quality (1.7MB) as well as a comprehensive video-on-demand catalogue for monthly subscriptions, and pay-per-view. MonteVerdi.tv also offers high quality audio downloads (320kbps), breaking classical news, extensive artist and composer information, mail order web- shops, over 15.000 classical music links, a multimedia classical music quiz. For more information contact Steve Seager on +31 (0) 20 661 5735 or email pr@monteverdi.tv 28
  29. 29. Thank you for listening If you wish to use any part of this presentation, please contact pr@monteverdi.tv for more information

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