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Growth Hacking Your Content

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Affordable & effective content creation ideas for the rest of us. A selection of tactics from the cheaper & more agile end of the content spectrum.

Presented by @RobOusbey from @Distilled
August 6th 2015 – WebCongress Los Angeles

Published in: Marketing
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Growth Hacking Your Content

  1. 1. Growth Hacking Your Content Affordable & effective content creation ideas for the rest of us Presented by @RobOusbey from @Distilled August 6th 2015 – WebCongress Los Angeles
  2. 2. Photo by Derek K. Miller - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/95601478@N00
  3. 3. Photo by bezael_moi - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/22625377@N04
  4. 4. Photo by bezael_moi - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/22625377@N04
  5. 5. Photo by justgrimes - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/44718928@N00
  6. 6. Viral Content Bump
  7. 7. Photo by Theen ... - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/57768536@N05 Rand Fishkin’s list of 10x content | Inbound.org’s growing list of 10x content
  8. 8. Photo by Great Beyond - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/26104563@N00
  9. 9. Photo by lastmodified - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/97963100@N00 SurveyMonkey Panels – AYTM.com – Google Consumer Surveys
  10. 10. Business Insider Poll
  11. 11. Photo by bluefountainmedia - Creative Commons Attribution License https://www.flickr.com/photos/32110556@N03
  12. 12. Razoo Infographic
  13. 13. Adam & Eve Infographic
  14. 14. Photo by Thomas Forsyth - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/28335533@N05
  15. 15. Marketo’s Calendar – Bruce Clay’s Calendar
  16. 16. Small Business Guide to Analytics
  17. 17. Photo by the tartanpodcast - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44457602@N00 Screencast O Matic – Silverback App
  18. 18. Find Anyone’s Email Address
  19. 19. Photo by Official U.S. Navy Imagery - Creative Commons Attribution License https://www.flickr.com/photos/56594044@N06
  20. 20. Groove HQ Blog
  21. 21. Photo by shiftstigma - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/26000233@N07
  22. 22. Product Management – Customer Engagement – Writing Advice
  23. 23. Photo by fatboyke (Luc) - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8264376@N03
  24. 24. Mozcon Takeaways
  25. 25. Slideshare Presentation
  26. 26. Photo by VinothChandar - Creative Commons Attribution License https://www.flickr.com/photos/44345361@N06
  27. 27. Photo by Jonno Witts - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/16857236@N03
  28. 28. Photo by 55Laney69 - Creative Commons Attribution License https://www.flickr.com/photos/42875184@N08
  29. 29. The View From Here
  30. 30. The View From Here
  31. 31. Photo by Gulfu - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/35092241@N03
  32. 32. Photo by kriechstrom - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/55616523@N00 Tagging on Twitter
  33. 33. Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License https://www.flickr.com/photos/37803129@N00
  34. 34. Buffer App – SEW Article
  35. 35. Photo by MaxVT - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51272891@N00
  36. 36. Abacaba on Youtube
  37. 37. Backlinko SEO Strategy
  38. 38. Photo by Brandon Christopher Warren - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/92694860@N00
  39. 39. Iconic Patent Posters
  40. 40. Photo by HJ Media Studios - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/54719539@N04
  41. 41. Small Business Guide to Google Analytics
  42. 42. Small Business Guide to Email Marketing
  43. 43. Small Business Guide to Social Media
  44. 44. Equity Zen – Path to IPO
  45. 45. Photo by Varin Tsai - Creative Commons Attribution License https://www.flickr.com/photos/34331065@N06
  46. 46. Photo by shawncampbell - Creative Commons Attribution License https://www.flickr.com/photos/59077136@N00 Twitter Cards
  47. 47. Photo by NS Newsflash - Creative Commons Attribution License https://www.flickr.com/photos/62693815@N03
  48. 48. The Sweet Science of Virality
  49. 49. Photo by Earl - What I Saw 2.0 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/61787893@N00 Made to Stick on Amazon - SUCCESS summary PDF
  50. 50. Photo by Jason A. Howie - Creative Commons Attribution License https://www.flickr.com/photos/40493340@N00
  51. 51. Photo by sean dreilinger - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/43927576@N00 Paid Social Media
  52. 52. Photo by Floyd's Noise - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/55018094@N00
  53. 53. Photo by Brett Sayer - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/43519501@N08 Facebook Similar Audiences
  54. 54. Photo by Thos003 - Creative Commons Attribution License https://www.flickr.com/photos/50353506@N05 Mozcon Videos
  55. 55. Photo by mkandlez - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25541021@N00
  56. 56. Vocal Ranges
  57. 57. Dueling Data – Directors | Tableau Public
  58. 58. Whooping Cough Infographic | Infogr.am
  59. 59. Photo by djking - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/60368684@N00
  60. 60. Redacted. You had to be there.
  61. 61. See full data visualization at: www.distilled.net/state-v-state
  62. 62. This was created in around 10 real lines of code, by mashing together lots of APIs. Try it out at: CheckInSimple.appspot.com
  63. 63. Growth Hacking Your Content Affordable & effective content creation ideas for the rest of us Presented by @RobOusbey from @Distilled August 6th 2015 – WebCongress Los Angeles Photo by akeán2® - Creative Commons Attribution License https://www.flickr.com/photos/25333255@N04

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