Get a website to work for you

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Tips for making an effective website from scratch or improving an existing website.

How to choose a good domain name, blogging CMS (Content Management System), web hosting service, etc.

How to promote yourself through a blog and how to drive traffic to your website.

Using WordPress to get a website to work for you rather than against you. Getting it to do what you want it to do – to attract traffic, get interest in you and to get more clients and more sales.

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Get a website to work for you

  1. 1. Get a website to work for you
  2. 2. 2 What we’ll be covering • Tips for making an effective website from scratch or improving an existing website • How to choose a good domain name, blogging CMS (Content Management System), web hosting service, etc. • How to promote yourself through a blog and how to drive traffic to your website
  3. 3. 3 The online world is the same as the real world ... our little secret ...
  4. 4. 4 How to set up a website It is almost impossible to make “bad” or “wrong” decisions with websites as they can be corrected. There are four things you need to do when setting up your website: • Decide on the website’s purpose and keyword research • Decide on your website address (domain name) • Register it • Find a web host
  5. 5. 5 The Website’s Purpose What do you want your website to do for its visitors and what do you want its visitors to do with the website? For any website to succeed, it is critical to know the audience and the means to reach them. Obviously, you have your skills and experience and that will dictate your website’s subject matter. But also you have to provide a unique selling point – something that is slightly different to what is out there already. Keyword research is also important. Get yourself over to Google Keyword Research (just Google “keyword research” and click the first link).
  6. 6. 6 Domian name Brainstorm options. • Your name • Your company name • A brand name • Keywords • A combination of the above Article about domain name choosing
  7. 7. 7 Register it • GoDaddy • 123-Reg (UK) • NameCheap One thing I would suggest is not to use your domain name registrar as your host.
  8. 8. 8 Choose a web host The web hosting industry is highly competitive with seemingly hundreds of companies offering similar packages. The minimum specifications for the hosting of a WordPress blog are PHP 5.2.4 or greater, MySQL 5.0 or greater and the mod_rewrite Apache module (only available on UNIX servers). • Hostgator • JustHost • Bluehost • Dreamhost
  9. 9. 9 What is WordPress? WordPress (Content Management System – CMS) • It is well designed and structured for search engine optimization. • It’s free. It’s easy to use. • There is excellent support documentation and forums because, literally, millions use it. • It’s database driven so you can transport it to another CMS if you really want to. • Anyone can edit the site (with a username and password) from anywhere in the world. • There are many different themes and plugins.
  10. 10. 10 WordPress Themes • Genesis is used by blogging heavyweights Darren Rowse of ProBlogger, Chris Brogan author of Trust Agents and Brian Clark of CopyBlogger. • Thesis is very popular. • Elegant Themes • Woo Themes • Free themes such as Twenty Ten, Twenty Eleven, Twenty Twelve.
  11. 11. 11 Website “must-dos” • Put keywords in your URLs (WordPress Settings > Permalinks) • Register your site with Google Webmaster Tools • Install Google Analytics • Create a Contact Page • Add social networking and bookmarking buttons
  12. 12. 12 WordPress plugins • SEO plugin • Google XML sitemap • Database backup • Cache plugin • Spam plugin WordPress SEO – 10 Essential Actions 15 tasks after installing WordPress On Page Optimization with WordPress
  13. 13. 13 What to write about in your blog • what you do and what you know about • stuff that people are going to want to read. • keywords Write intelligently and lucidly about what you know best. Remember, you are an expert, we all are. You’ve spent your life doing something – it doesn’t matter what it is – that something is useful to somebody. This to me is the crux of what internet marketing is all about.
  14. 14. 14 Keywords Keywords are what people type into a search engine (Google, for example) in order to find websites. Remember, I advised you to use Google’s keyword research tool. You can use that for blog post title ideas. You can use LinkedIn groups, Facebook, Twitter and forums to canvas the opinions of experts in a certain field and blog about the findings.
  15. 15. 15 The long tail Long tail search, in essence, refers to search terms that contain 3 or more words. The most fascinating thing about the long tail is that the total volume of searches are actually more than the highly competitive single and double word phrases. What’s even more amazing is that these long-tail searches convert better. Highly competitive single word phrases Two word phrases More descriptive phrases
  16. 16. 16 Optimize your WordPress site and blog posts • The title is the most important part of a web page with SEO. • Install an SEO plugin. I would recommend that you use the HeadSpace plugin, All in One SEO plugin or Yoast SEO plugin or use a premium theme framework like Genesis. • Add keywords to subheadings (<h2> or <h3> tags). • Images – be sure to name them correctly and write alt text. WordPress SEO – 10 Essential Actions On Page Optimization with WordPress
  17. 17. 17 How to get links • Great content and great relationships • Guest posting • Forum signatures • Blog commenting • Article marketing • Web 2.0s (Squidoo, WordPress.com, HubPages) • Submit free Press Releases
  18. 18. 18 Social Media Limit your time spent on social networks and bookmarking sites. Engage with people. Provide valuable content. Promote yourself less than 20% of the time. Create a Facebook page Create a Google+ profile and page for business Link business to Google Places Link your Google+ profile to your content (Google Authorship) Twitter
  19. 19. 19 Another secret: Adding social media buttons to quality blog articles will be more effective than any amount of time spent promoting on social media.
  20. 20. 20 The big wrap-up Write quality articles about what you know best every week for a year and good things will happen to you. What works in the real world – great products, great people and great relationships – works in the online world too. Successful sites have authority – age, content (quality and quantity), links and social signals... this means if you aren’t blogging now, you need to start yesterday!
  21. 21. 21Thank you! Say hello!Please feel free to download Site: RobCubbon.commy free e-books How to rob@robcubbon.comMarket Yourself Online andStarting An Online Business. Twitter FacebookThere is also a premium e-book Google+called How To Get Clients. YouTube

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