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11 DEADLY
PRESENTATION
SINS

Rob Biesenbach

!

A Path to Redemption for Public Speakers,
PowerPoint Users and Everyday Pr...
Stuck in PowerPoint Hell?
Suffering from Listless Delivery?
And Lackluster Content?
Here’s Your Path to Redemption
Sin #1:
A Flat
Opening
DON’T
… make it all about YOU
DON’T
… walk through your agenda
I. Blah
II. Blah blah
III. Blah blah blah
IV. Blah blah blah blah
V. Blah blah blah blah ...
DON’T
… walk through your agenda
I. Blah
II. Blah blah
III. Blah blah blah
IV. Blah blah blah blah
V. Blah blah blah blah ...
DON’T
… sell right out of the box
Tell a story instead
Tell a story instead

Just make it original. AND relevant!
Hook our interest

Bold claim
Surprising statistic
Provocative question

More help here
Or try one of these

“How often have you experienced...”
“It was the scariest moment of my life...”
“Like you, I was broug...
Sin #2:
Lack of Focus
Determine
your goal
Boil it down

Points
Boil it down

Points

If you try to say everything, you
end up communicating nothing
What do you want them to …
Know?

Feel?

Do?
What do you want them to …
Know?

Feel?

Do?

If it’s just “know,” send a memo instead
Sin #3:
Bad (Or No) Storytelling
Stories rule
They humanize us
They put a face on issues
They raise
the stakes
Structure is critical
Character

Goal

Challenge
Structure is critical
Character

Goal

(A ton of info here)

Challenge
Sin #4:
No Emotional Pull
Facts are
called cold
and hard for
a reason.
Facts are
called cold
and hard for
a reason.

They don’t
warm hearts
or change
minds.
So tap into emotion
And make it personal
This guy knows
The market is not seduced by logic.
People are moved by stories and drama
and hints and clues and discovery...
Sin #5:
Dull, Ugly Visuals
Images trump words *
Moo

2007

2009

0

Recall

17.5

35

52.5

* Picture Superiority Effect

70
Wrong
Right
Wrong
Right
Slides are not script

The best presentations are the ones
where the slides are completely
meaningless unless you have see...
Sin #6:
Misunderstanding
Body Language
92% of communication
is non-verbal, right?

92%

8%
WRONG
Content Matters!
You should
never cross
your arms,
right?
WRONG

It’s intention that counts
Decide that you’re thrilled to
present to this great group of
people. Think about the pu...
So be natural
Sin #7:
Inadequate Rehearsal
Practice, practice, practice

Out loud!
Don’t memorize—internalize
Arrive early and prepare
And stop futzing!

We don’t go on the air because
we’re ready; we go on because
it’s 11:30.
— Lorne Michaels, SNL Producer
The Path to Redemption
For your next presentation …

… the choice is yours
You can do the usual …
Or set yourself apart
So be bold, take risks
Connect
The Rest of the Deadly Sins
1. A Flat Opening
2. Lack of Focus
3. Bad Storytelling
4. No Emotional Pull
5. Dull, Ugly Visu...
More in the book
“We’ve all committed the 11 deadly
presentation sins on the way up in our
careers. This insightful book w...
Photo Credits
Smooth Fire by Stef
Gate to Hell by Chris Whiteside
Tired Labrador 3 by Superburg
Magic Forest by Rodrigo Lo...
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11 Deadly Presentation Sins: A Path to Redemption for Public Speakers, PowerPoint Users and Everyday Presenters

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Are you a PowerPoint Sinner or a Saint? Here's a chance for salvation—deliverance from the worst mistakes of public speakers and presenters, from listless delivery to lackluster content, from meandering stories to mundane visuals.

Based on the new book, 11 Deadly Presentation Sins offers a path to redemption for public speakers, PowerPoint users and anyone who has to get up and talk in front of an audience. It's packed with practical tips that will help you become a more successful speaker.

And a successful speech can help you in countless ways: win approval for your projects and budgets, close a sale with a customer, earn a raise, get a job and enhance your reputation in the marketplace.

So learn how to create and deliver the kind of presentations that will make your colleagues and customers run, not walk, to Conference Room B to see you perform.

Whether you’re new to public speaking or feeling your skills could use some polish, you’ll come away with practical steps that will give you greater confidence when all eyes are on you.

And if you like the presentation, you might be interested in the book or the live speeches and workshops I offer.

Absolution is within!

RobBiesenbach.com
11DeadlyPresentationSins.com

Published in: Business, Technology
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11 Deadly Presentation Sins: A Path to Redemption for Public Speakers, PowerPoint Users and Everyday Presenters

  1. 1. 11 DEADLY PRESENTATION SINS Rob Biesenbach ! A Path to Redemption for Public Speakers, PowerPoint Users and Everyday Presenters
  2. 2. Stuck in PowerPoint Hell?
  3. 3. Suffering from Listless Delivery?
  4. 4. And Lackluster Content?
  5. 5. Here’s Your Path to Redemption
  6. 6. Sin #1: A Flat Opening
  7. 7. DON’T … make it all about YOU
  8. 8. DON’T … walk through your agenda I. Blah II. Blah blah III. Blah blah blah IV. Blah blah blah blah V. Blah blah blah blah blah
  9. 9. DON’T … walk through your agenda I. Blah II. Blah blah III. Blah blah blah IV. Blah blah blah blah V. Blah blah blah blah blah (Tell us the “why” before the “what”)
  10. 10. DON’T … sell right out of the box
  11. 11. Tell a story instead
  12. 12. Tell a story instead Just make it original. AND relevant!
  13. 13. Hook our interest Bold claim Surprising statistic Provocative question More help here
  14. 14. Or try one of these “How often have you experienced...” “It was the scariest moment of my life...” “Like you, I was brought up to believe...” — Patricia Fripp’s Opening Options (she has 27 of them!)
  15. 15. Sin #2: Lack of Focus
  16. 16. Determine your goal
  17. 17. Boil it down Points
  18. 18. Boil it down Points If you try to say everything, you end up communicating nothing
  19. 19. What do you want them to … Know? Feel? Do?
  20. 20. What do you want them to … Know? Feel? Do? If it’s just “know,” send a memo instead
  21. 21. Sin #3: Bad (Or No) Storytelling
  22. 22. Stories rule
  23. 23. They humanize us
  24. 24. They put a face on issues
  25. 25. They raise the stakes
  26. 26. Structure is critical Character Goal Challenge
  27. 27. Structure is critical Character Goal (A ton of info here) Challenge
  28. 28. Sin #4: No Emotional Pull
  29. 29. Facts are called cold and hard for a reason.
  30. 30. Facts are called cold and hard for a reason. They don’t warm hearts or change minds.
  31. 31. So tap into emotion
  32. 32. And make it personal
  33. 33. This guy knows The market is not seduced by logic. People are moved by stories and drama and hints and clues and discovery. Logic is a battering ram.” — Seth Godin, Seth’s Blog
  34. 34. Sin #5: Dull, Ugly Visuals
  35. 35. Images trump words * Moo 2007 2009 0 Recall 17.5 35 52.5 * Picture Superiority Effect 70
  36. 36. Wrong
  37. 37. Right
  38. 38. Wrong
  39. 39. Right
  40. 40. Slides are not script The best presentations are the ones where the slides are completely meaningless unless you have seen the speaker present them. Ensure that your slides act as a visual enhancement to everything that you’re saying. — Mitch Joel, Twist Image
  41. 41. Sin #6: Misunderstanding Body Language
  42. 42. 92% of communication is non-verbal, right? 92% 8%
  43. 43. WRONG Content Matters!
  44. 44. You should never cross your arms, right?
  45. 45. WRONG It’s intention that counts Decide that you’re thrilled to present to this great group of people. Think about the purpose of the interaction, what you want to get out of it, and your attitude. Focus your emotions, and your gestures will take care of themselves. — Nick Morgan, Public Words
  46. 46. So be natural
  47. 47. Sin #7: Inadequate Rehearsal
  48. 48. Practice, practice, practice Out loud!
  49. 49. Don’t memorize—internalize
  50. 50. Arrive early and prepare
  51. 51. And stop futzing! We don’t go on the air because we’re ready; we go on because it’s 11:30. — Lorne Michaels, SNL Producer
  52. 52. The Path to Redemption
  53. 53. For your next presentation … … the choice is yours
  54. 54. You can do the usual …
  55. 55. Or set yourself apart
  56. 56. So be bold, take risks
  57. 57. Connect
  58. 58. The Rest of the Deadly Sins 1. A Flat Opening 2. Lack of Focus 3. Bad Storytelling 4. No Emotional Pull 5. Dull, Ugly Visuals 6. Misunderstanding Body Language 7. Inadequate Rehearsal 8. Failure to Understand Your Audience 9. Low-Energy Delivery 10. No Audience Interaction 11. A Weak Finish
  59. 59. More in the book “We’ve all committed the 11 deadly presentation sins on the way up in our careers. This insightful book will help make sure that your way up doesn’t become the way down!” Dr. Nick Morgan Author, Give Your Speech, Change the World 11DeadlyPresentationSins.com RobBiesenbach.com
  60. 60. Photo Credits Smooth Fire by Stef Gate to Hell by Chris Whiteside Tired Labrador 3 by Superburg Magic Forest by Rodrigo Lozano Sleeping by Michael Lorenzo Showtime2 by John Lee Dollar in a Box 1 by Svilen Milev Reading to Son by Aline Dassel Hook Scale by Odan Jaeger Microscope 1 by Marcelo Terraza Lost 2 by Sanja Gjenero Counting Fingers 3 by Peter Gustafson The Thinker by Henk L Heartshaped Hands by J. van den Berg Against Sun by Asif Akbar Turning pages by Mateusz Stachowski Legs by Rimkaitis Happy Me by Celiece Aurea Kite Surfer by Jason Weeks 200 Meters by Zsolt Zatrok Miss Summer by Dani Toth Lighthouse by Rob Biesenbach Oil Pumps by Dani Simmonds Seth Godin by Joi Ito Viewfinder by Andrew Beierle Steve Jobs by Blake Patterson Paper People by Davide Guglielmo Writing by Mateusz Stachowski Gorillas at Apenhaul by Jenny Rollo Hand Gestures by Sufi Nawaz Rehearsal by Howard Liberman Practice by Tom Hart Studying for a Test by Hvaldez1 Conference Room by Justyna Furmanczyk Path by Anzaar Nabi Meeting Room 1 by Johannes Raitio Rolled-out Cookies by Joy Standing Out by Steven Goodwin Skydiving by Piotr Dorabiala Walk on Pier by Kuba Rola

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