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Needfinding
Good products respond
to consumer demands.
Great
products respond to
consumer needs.
Seems easy!
Needfinding is
watching and asking people
to learn about their goals
and values to be able to
uncover user needs and
oppor...
Why focus on Needs?
Needs last longer than any
specific solution
Needs provide a roadmap
for development
Needs spur action
Principles of
Needfinding
Look for needs not solutions
Make research and
design seamless
Go to the
customers environment
Look beyond the
immediately
solvable problem
Collect electric
forms of data
What is the
Needfinding process?
Frame & Prepare
Watch & Record
Ask & Record
Interpret & Reframe
Conclusion
Needs are difficult to detect.
Uncovering needs reliably
requires the organized
reasearch effort of
Needfinding.
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What is Needfinding?

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Who are we designing for? Needfinding is the art of talking to people and discovering their needs—both those they might explicitly state, and those hidden beneath the surface. It is only in truly understanding people that we can gain meaningful insights to inspire and inform a final, impactful design.

Published in: Technology, Business

What is Needfinding?

  1. 1. Needfinding
  2. 2. Good products respond to consumer demands.
  3. 3. Great products respond to consumer needs.
  4. 4. Seems easy!
  5. 5. Needfinding is watching and asking people to learn about their goals and values to be able to uncover user needs and opportunities for improvements.
  6. 6. Why focus on Needs?
  7. 7. Needs last longer than any specific solution
  8. 8. Needs provide a roadmap for development
  9. 9. Needs spur action
  10. 10. Principles of Needfinding
  11. 11. Look for needs not solutions
  12. 12. Make research and design seamless
  13. 13. Go to the customers environment
  14. 14. Look beyond the immediately solvable problem
  15. 15. Collect electric forms of data
  16. 16. What is the Needfinding process?
  17. 17. Frame & Prepare
  18. 18. Watch & Record
  19. 19. Ask & Record
  20. 20. Interpret & Reframe
  21. 21. Conclusion
  22. 22. Needs are difficult to detect. Uncovering needs reliably requires the organized reasearch effort of Needfinding.

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