Seo in 30 minutes

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SEO Specialist Andy Hendersen presented "SEO In 30 Minutes"at River City Labs

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Seo in 30 minutes

  1. 1. SEOIN AN HOUR30 MINUTES The fundamentals of Optimising your Website
  2. 2. Who Is Andy Henderson anyway? Web Developer/Designer (18 yrs) SEO Consultant (9 yrs) WordPress Developer (6 Yrs) Trainer (25 Yrs) In a Day Hands On Training Workshops  Website In a Day (based on WordPress)  WordPress Training / Consulting  SEO for WordPress
  3. 3. SEO in 30 Minutes - Overview What is SEO ? Keywords Search Engine Fundamentals SEO Tactics & Strategies SEO and WordPress SEO Fundamentals
  4. 4. What is SEO anyway ? Search Engine Optimisation : a variety of tactics, techniques, strategies and activities, designed to improve your websites Rankings, Traffic and (most importantly) Conversions Conversion : Whatever it is you want your website visitors to do
  5. 5. Keywords are CRITICAL !!! Step #1 – KEYWORD ANALYSIS  DON’T Just Guess !!!  Create a List (and keep it handy)  Review at least annually Where to use Keywords?  Domain Name  Tags  Site Structure  Headings (H1, H2, H3….)  Categories  Captions  Page Titles  Image names  Post Titles  Image Alt Tags
  6. 6. Search Engines Fundamentals Google  Bing  Yahoo  and many more…. Search Engine Process  Crawl  Index  Rank
  7. 7. Search Engines Fundamentals Google’s Job ? Google Updates  PANDA – Feb 2011 +  Poor Quality Content  On-site  Site wide penalty  Impact Widespread (12%)  PENGUIN – 24th April 2012 +  Backlink Profiles  Impact Limited (but more dramatic)
  8. 8. SEO Tactics & Strategies Link Building ? “Content is King”  Unique  Keyword Focused  Useful  Interesting  Educational  Informative  Controversial  Funny  Shocking
  9. 9. WORDPRESS and SEO “Out of the Box” – WP is Pretty Good  Search Engine Friendly  Crawlability  Ease of Use --> Dynamic Content  User Generated Content But it can be improved….
  10. 10. SEO Fundamentals Content  Unique  Keyword Rich  “Useful”  Linkable Links  Natural, Relevant  Quality vs Quantity Do it for your Users – NOT for Search Engines
  11. 11. … That’s All Folks … andy@in-a-day.com.au

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