Prof in-charge : Dr. Jayesh jani.
Prepared by : Ritesh bhatt 09
Vivek kevalramani 46
Imran ansari 01
Furkan dadhi 22
Submitted to : Faculty of business
Dharmsinh desai university,
Academic year: 2012-13
Name of the Company : Anand oil
Anand regional co operative
Growers union limited.
Location of the company: National highway no.8,
Chikodra crossing, Chikhodra-388320
Contact : www.anandoil.co
Form of organisation : Co operative.
Mission : Mission is nothing but objective of ARCOGUL.
To provide all agricultural input and allied services to
its entire shareholder stackeholder. And second is to
provide better returns to farmer . As they are working
for betterment of farmer.
Submitted to : Faculty of business administration
Dharmsinh desai university, Nadiad
• Established in 1969.
• By ravji bhai (krishi mantri ) in kheda.
• First ginning of cotton seeds in 1988.
• Starting selling edible oil under brand name “anand oil”.
• Provide fertilisers and oil seeds to over 25000 farmers.
• Covers 5 dist in 1990.
• brand name added “kiran”.
• Expaned operation area to over 35000 farmer member from 800 villages.
• Colloboration with gujarat co operative.
• Start work with amul.
• Cover 5 types of edible oil.
• Expaned capacity and quality.
• Business of edible oil, agricultural goods.
Machinery and plant capacity:
Plants : capacity ()
Refinery : 100M.T
Water spirant : plant 350: K/Shift
The union get from village of surrounding area and which state generally they collect the
raw- material from.
Transportation facility for raw material:
This co-operative unit transport the raw material and finished product by trades.
nventory market is the heart of this unit. They have separate inventory and storage
department. They receive materials from outside and maintain their own receive instruments
for each item.
Now all transportation is done by the computer at every department. They send order to
accounts office purchase materials according the requirements for that thy also keep note.
All subentries made in matter file.
they prepared monthly of issue register
Monthly inward register
Monthly purchase register
Monthly report of consumption
The target market of ARCOGUL are
seven district of Gujarat, which are-
kheda, anand, nadiad, baruch, panchma
hal, dahod. It means that the
ARCOGUAL targets the markets to all
the classes of Housewifes. But the main
target of Arcogul is this seven district of
housewifes among this the
Kheda, Anand, and Nadiad are most
popular area of Arcogul. Here the large
amount of selling is done so most
targeted market of Arcogul is this
Market. The ARCOGUL produces
various types of products and are of
good quality and they also produces
small packs of Oil for there low income
Mustad oil 15lt 5lt 1lt
product 15kg teen 5lt jar 1lt bottle 1lt pouch
Sun flower oil
Soya bean oil
Brand name :
Product range :
• ARCOGUl have separate dep.
1ltrs -( bottle, pouch)
They have different department for oil packing the
cost of each machine of packing rs.core.
In one minute the machine packs 42 packets 1ltr..
The weight is checked and sealed. Each box contain
12packets of 1ltr.
PRODUCT LIFE CYCLE
• A set of buyers sharing common needs or characteristics that the company decides to
serve because buyers have unique needs and wants a seller could potentially view
each buyer as a separate target market.
A period of rapid market accept and substantial profit improvement.
• The Arcogual is at Maturity Stage. the sales of the Arcogual has low down to some
extent. Because of its high price the customee mostly prefer to low cost products
which are offered by the competitors.
• As the company’s target market is middle-upper class people so now the company is
trying to decline the price to some And day-by-day the company has improved the
quality of product so now people have started to have products of ARCOGUAL.
• ARCOGUAL fixes the price according to COST BASED PRICING
POLICY. Here the Arcogual considers the cost of production and
competitors price for deciding the price of product.
• At 12:00 P.M. the Finance Officer, purchase Manager, Managing Director
and Marketing Manager sits together and decides the price of product
according to Price given by Broker of other competitors price.
• Price fixation according to expences and profit.
Sales promotion is a key ingredient in marketing campaigns. It consists of a collection
of incentives tools, mostly short term, designed to stimulate quicker or greater
purchase of particular products or services by consumers or the trade. Company uses
the following Sales Promotion Tools.
They give various discount on purchase to there Agents, Distributors. They give
For advance payment cash discount is given as follow:
For 15kg Rs. 5
5litrs Rs. 5
1litr Rs 2.50
500ml RS. 2
They give for delivery on bulk..
• Media = outdoor, rarely on TV, word to mouth publicity.
• Money = anand believe in quality then advt.
• Mission = live with farmers and oil.
• Message = taste of gujarat.
QUALITY CONTROL DEPARTMENT
• check quality at raw material select.
•Check quality at processing time.
•After production measure the quality.
•Arcogul have their qualty measurement.
Money are not readymade,
Only by creation
Sr. No. Name of Ratio
[A] Profitability Ratios:
1. Gross Profit Ratio 1.55% 2.44% Good
2. Net Profit Ratio 0.43% 0.02% Good
3. Operating Ratio 97.59% 101.06% Good
4. Return on Shareholders Fund 23.82% 0.75% Good
[B] Efficiency Ratios:
1. Debtors Velocity Ratio 10 Days 11 Days Good
2. Creditors Velocity Ratio 21 Days 28 Days Good
Stock Turnover Ratio 28.32
Fixed Assets Turnover Ratio 47.95
[C] Leverage Ratios:
1. Fixed Assets Ratio 2.58 Times 2.38 Times
2. Debt-equity Ratio 7.48% 7.89% Bad
3. Proprietary Ratio 151.67% 139.28% Bad
[D] Liquidity Ratios:
1. Current Ratio 1.18:1 1.19:1 Good
2. Quick Ratio 0.72:1 0.60:1 Bad
In this survey, it is found that consumer gave their response on the prices of
products. Most of the respondent feels that the prices of product are fair.
ARCOGUL is large and successful Co-operative sector in India working for the
benefit of its member not for profit making.
The return on equity shareholder’s funds figure shows negative trend since2010.
The ARCOGUL is suffering in losses but last year it makes profit.
Fixed assets turnover Ratio shows the investment in fixed asset is continuous
Creditor’s ratio is increase in year 2010 to2011 but in current year it is decrease.
Debtor’s ratio is fluctuating. It was change in year 2010 to 2011. But for the last two
years it remains unchanged.
Recruitment is making pro-suportive candidate aware about the vacancy in the organization and
motivate them to apply.
They issued advertisement local news paper for job and invite application of deserve people for
that job they call some deserve person for interview. They authorized person selects the person
then company is trained to his employees and also recruit with the help of his present employees.
• Basically the sources of recruitment in ‘ARCOGUL’ are following types:
• TRANSFER & PROMOTION.
• ADVERTISEMENT IN LEADING NEWS PAPER.
• EMPLOYMENT agencies.
• Campus interview.
• Contract base.
Yes, the training to employee are necessary because from it the employee get idea how to work
and from training. They have to develop their skilled and work easily. Company gives various
training to its employee like on the job training, off the job training, under study experience in the
on the job method. For developing executive or management level employee company use seminar
role playing and training to executive.
Anand oil also giving training with government training institute.
• ‘ARCOGUL’ provides canteen facility to the employees. It also provide transport and uniform
facility besides this all facility company provide good working conditions so as employees
• All necesari facilities in plant.
• Wash rooms.
• Good environment for working.
Company use monetary and non-monetary method for the motivation purpose motivation is
the most important point of the company. The company tried to various program in the year
and for recognition facilities. They use
• Also take care before the death & disability of employees family.
• financial as well as non-financial technique to motivate his employees. Company also focuses
on the basic need of their employees it also provide opportunity for the career development.
There is no labour problem in the company
Promotion is given to
employees the basis of
seniority and performance.
‘ARCOGUL’ spends a very
good amount of money for the
development of its human
resource, company organizes
various programe also for their
development. We paid higher
amount to H.R profession for
development of human resources
as they are a very important part
of our organization. We
continuous take care of
development of our human
Performance appraisal is done
by the higher authority in
systematic and formal way.
Performance appraisal is
done by the higher authority
in systematic and formal
Development of members
controlled cooperative structure.
Management for agriculture
finance and its timely availability.
Price support and suitable
marketing system for agricultural
Use of Information Technology to
speedy dissemination of
Arcogul buy the different fertiliser
from the major brands of india and
resell to local farmer according to
demand. So it is one type of middle
man services provide by the arcogul
and enjoying the commission.
Arcogul has a many storehouses so now they no use of it ..so by giving on rent
basis to AMUL for their storing.
Dal project is run by mother dairy, Amul, Arcogul, in campus of arcogul..in this dal
project make dal from the mix of the 5 different beans. It is very popular in foreign
and other parts of india for making sambhar.
Through the study I found that awareness regarding companys financial
It is found that company’ position is well than past year because their management
Winning the heart by quality and great taste and distributing sufficient dealer
margin is a winning strategy of ARCOGUL.
Its 'Value for money' strategy enables even a kid to buy fresh & healthy food in
small prices. Indeed in a neck to neck competition ear one must implement new
Arcogul has developed the think tank who continuously updates strategy in the
right direction. Think win-win & Stay ahead with us.
Company’s profit is more than past year.
Mostly people buy these products only for the enjoyment & time pass because these
products are oily and hygienic for the health.
Company give advertisement for their profit so people aware about their products.
This market is not available in all over gujarat so they try to deliver their market
slowly in all over gujarat.
To improve level of awareness the customers, the company should cradle the
aggressive advertisement campaign for Commodity and domestic market.
Though the main source of information is mouth publicity, the company
should constantly try to improve and maintain the services even in schemes and in
offers. Because in product, test, best quality; so at some point of time, people will
go for such company which provides a good amount of facilities.
The company should provide best online facilities to their working client
which helps them increase the frequency in making profit and future aspects.
The company should increase their production lines like Domestic market,
Indian market and facilities under one roof to attract people.
The company should provide advisory services to the customers and also they
should help in selecting the best products.
Mostly employees and customers are not aware about the products and many
things because of lack of knowledge; so the company should target properly
regarding knowledge as well as facilities.