Social Media Overview for Business

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Overview of Social Media for Business

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  • Good Morning. Intro...\n\nToday, in order to be effective with internet marketing, you need more than just a website.\nHow many of you actively participate in SM? Facebook? LinkedIn? Twitter? Others?\n\nMy goal is not to induce early morning catatonics \n\n
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  • Solicit definition from audience\n
  • NOT something you DO.... it’s something you ARE\n\nWord of Mouth on Steroids\n
  • NOT something you DO.... it’s something you ARE\n\nWord of Mouth on Steroids\n
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  • Social Media Overview for Business

    1. 1. + Social Media Overview Ritch Brandon Follow me on Twitter: @RitchBrandon
    2. 2. What IS social media?
    3. 3. + What is Social Media? It Is NOT… It Is… •Traditional Marketing  User-generated •Easy sales  Educational and entertaining •Free  Targeted •Stand alone  Cross-functional •One-way communication  Interactive and conversational •Bought  Earned
    4. 4. + What is Social Media? It Is NOT… It Is… •Traditional Marketing  User-generated •Easy sales  Educational and entertaining g in . th ”.. •Free  Targeted e om “DO •Stand alone  Cross-functionalS•One-way communication  Interactive and conversational y ou •Bought  Earned
    5. 5. + What is Social Media? It Is NOT… It Is… •Traditional Marketing  User-generated •Easy sales  Educational and entertaining g in . th ”.. •Free  Targeted e of om “DO rd ... •Stand alone S!  Cross-functionalS o h W ut •One-way communication ID  Interactive and conversational y ou •Bought o TER O  Earned M S ON
    6. 6. + More than Facebook and Twitter Photo Blogging Sharing Video Micro Sharing Blogging Key Social RSS Podcasts Platforms Message Widgets Boards Social Chat Networking Rooms
    7. 7. + Why Be Social? Isn’t Social Media for Kids?
    8. 8. Brands with the highest“social mediaactivity” (including reviews)increased revenues by asmuch as 18% 69% 69% of companies using Web 2.0 (information sharing, interoperability, user-centered design, and collaboration on the World Wide Web) have gained measurable business benefits.
    9. 9. 46% of daily searches are for information on products or services.46% 78% 78% of Internet users conductproduct research online.
    10. 10. 90% of consumers online trust recommendations from90% people they know. 70% 70% trust peoplethey DON’T know!
    11. 11. Facebook, blogs, Twitter and customerreviews are considered the most effectivetactics for mobilizing consumers to talkup products online.When asked what sources“influence your decision to 71%use or not use a particularcompany, brand orproduct”...71% claim reviews fromfamily members or friendsexert a “great deal” or “fairamount” of influence.
    12. 12. + So Why Be Social?  Those who are see results  Nearly half of all Internet searches are for product or service information  Social media drives search results  People trust other people’s opinions and experiences  Social Media is where these opinions and experiences are being shared  You’re going to be talked about whether you want to be or not
    13. 13. + How to LeverageSocial Media
    14. 14. + Five Goals of Inbound Marketing1) Listen Understand what your customers are saying about your brand.2) Network Leading the online conversation is the best way to communicate your message.3) Energize Give fans the tools they need to share your message among their peers.4) Embrace Ask clients for new ideas that drive better service and greater innovation.
    15. 15. + Engagement Across Marketing Mix
    16. 16. +10 Levels of Communication Intimacy
    17. 17. + Spectrum of Online “Friendship” Source: Mike Arauz, 2009
    18. 18. +Strategic Approach to Social
    19. 19. + Social MediaDemographics Seriously... Isn’t Social Media for
    20. 20. + Would You Be Surprised to Know... Social Networking by Age Group Percent Using 50-64 years old 65+ years old 47% 26%Sources: cnn.com| Pewinternet.org | royalpingdom.com | Flowtown
    21. 21. + Growth of Social Networks Percent by Age Group 90% 83% 86% 73% 76% 67% 68% 58% 61% 48% 47% 18-29 45% 36% 36% 30-49 25% 25% 26% 50-64 22% 65+ 23% 16% 16% 13% 12% 7% 5% 7% 1% 4% 0% Sept-05 May-08 Nov-08 Apr-09 Dec-09 May-10 Sources: cnn.com| Pewinternet.org | royalpingdom.com | Flowtown
    22. 22. + Social Media Demographics Average Age of Users LinkedIn All Social Networking 44 Sites Facebook 37 years old 38 61% are 35+ Twitter 39 64% are 35+
    23. 23. + Where Site Visitors“Share”Posts
    24. 24. +Relative Age of Site User Older United States, data sorted by average age per site, youngest at top Source: Google Ad Planner (U.S. demographics data)
    25. 25. +Relative Gender of Site User Female Male United States, data sorted by average age per site, youngest at top Source: Google Ad Planner (U.S. demographics data)
    26. 26. +Relative Education of Site User < High School Graduate Degree United States, data sorted by average age per site, youngest at top Source: Google Ad Planner (U.S. demographics data)
    27. 27. +Relative Income of Site User $150k+ United States, data sorted by average age per site, youngest at top Source: Google Ad Planner (U.S. demographics data)
    28. 28. + Content Content is King!
    29. 29. + Nearly 40% of US companies use blogs for marketing purposes 2007 2008 2009 2010 2011 Source: eMartketer, August 2010
    30. 30. + Nearly 40% of US companies use blogs for marketing purposes 39% 34% 29% 25% 16% 2007 2008 2009 2010 2011 Source: eMartketer, August 2010
    31. 31. + What Am I Going To Say?  Interesting Articles  RSS Feeds  Before and After  Case Studies  Industry Data  Video  Presentations
    32. 32. +Core Toolsto Manage Platforms
    33. 33. + Google Chrome  Faster browser  Click to edit Master text styles  Uses less memory  Chrome Store  Widgets  Available for Mac and PC
    34. 34. + Twitter App  Excellent user interface  Multiple accounts  @Mentions, DMs, lists  Lives in menu bar  Mac only
    35. 35. + Hootsuite Web-based Multiple Account Manager  Twitter  Facebook Profiles and Pages  LinkedIn  WordPress  MySpace  Foursquare
    36. 36. + TweetDeck Web-based Multiple Account Manager  Twitter  Foursquare  Google Buzz
    37. 37. + RSS Feeds  Combine self-education with sharing on social media  Subscribe to industry experts  Share interesting info  Bit.ly or other URL shortener  BufferApp
    38. 38. + BufferApp  Schedule posts with a click  Define your own post schedule  Auto URL shortener  Free and paid versions
    39. 39. + Mobile Tools
    40. 40. + Hootsuite for iPhone • Mobile version of Hootsuite • Familiar layout and design • Statistical component
    41. 41. +TweetDeck for iPhone • Mobile companion of TweetDeck’s desktop software • Familiar layout and design
    42. 42. +TwitBird for iPhone • Excellent user interface • Manage your accounts on the go
    43. 43. + TweetBot for iPhone • By far the best, in my opinion • Excellent user interface, graphics, and detail • Manage your accounts on the go
    44. 44. + SiftingThrough It All
    45. 45. +Klout• Measure of overall online influence• Based on Facebook and Twitter measuring True Reach, Amplification Probability and Network Score
    46. 46. +PeerIndex• Helps understand social and reputation capital online• Topic-based authority rankings• Assessment of authority and activity on a given subject
    47. 47. +SocialBro• Filter Followers and Friends• Identify potential spammers to unfollow• Identify potential influencers with whom to interact
    48. 48. +Social Mention• Aggregates content from across the Internet• Allows easy tracking and measuring of what others are saying about you, a new product, or topic• Monitors 100+ social media platforms including Twitter, Facebook,
    49. 49. +Integration Across Networks
    50. 50. +Recommended Hardware
    51. 51. + Tools To Make Your Life Easier  Laptop Computer (MacBook Pro: $1,100 - $2,499)  Smart Phone (iPhone: $199 - $399)  Flip Cam with Tripod ($125)  iPad ($499 - $829)  External USB Mic (~$100)
    52. 52. + Questionsand Answer Session
    53. 53. + Now What?  Start with a plan  Focus on the most effective platform for your goals  Set performance metrics and measure effectiveness  Integrate with traditional marketing and business operations  Find the right tools to help you manage the commitment required to be successful  Remember that Social Media is a process...not an event
    54. 54. +blog.TurnYourBrandON.com (marketingte.ch)
    55. 55. + Scan for Contact Info @RitchBrandon

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