WellNation - Rishabh Mehrotra


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Rishabh Mehrotra's WellNation concept presentation. See more at WellNation.net

Published in: Health & Medicine
  • How can you present this when you deny healthcare to your own employees?
    Are you sure you want to  Yes  No
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  • Funny how Mr. Mehrotra is so empassioned about 'Wellnation' while denying his own employees healthcare.
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  • PepsiCo advertising (including TV, radio, print and internet advertising) directed primarily to children under 12 will only promote products that are Smart Spot qualified – products that contribute to healthier lifestyles.
  • Ambassadors = head up wellness committees in each location and act as a liaison with HR
    Champions = participate on wellness committees
    Achievers (4) = document their journey by blogging, becomes the living brand
  • Achiever recognition = personal blog, email signature, feature stories, video profiles
  • Online community = Shape up the nation program
    Online tools = Health Media
  • Health happens at an individual level and sharing that change is inspiring for all around. It’s not about vanity but the personal journey to valuing health and doing something about it. We have several champions that we have enrolled as part of our program.
  • This comment supports how our culture of wellness has come full circle. What’s the ROI on the oil change on your car? Do you wait to burn out your engine to find out it’s value? Similarly, you don’t need to go to hospital or get diabetes to get the value of taking care of yourself. So we need to move from an ROI to a a focus on health and productivity. And in doing so reshape our attitudes and those around us -- “Sickness is a serious business, wellness is fun”. Create a fun environment at work, make it cool to engage in health vs. sickness.
  • How many of you have cable tv vs. gym memberships – how many hrs of tv do you watch vs. hrs of exercise
    Pepsi sells Naked Juice, a 100 percent juice smoothie and coconut water with no added sugars or sweeteners and 35% fewer calories!
    Smart Spot eligible products include Quaker Oats, Life cereal, Tropicana Orange juice, Aquafina water, and more.
    I was recently at a fast food chain HQ discussing how they perceive impact on health. Basic response was, well that’s what the consumer’s want. Now I believe that we can reshape the consumer’s habit’s and in doing so, we can reshape purchasing, and in doing so, reshape our economy towards sustainable health and growth.
  • WellNation - Rishabh Mehrotra

    1. 1. W E L L N A T I O N Rishabh Mehrotra, President & CEO, Carewise Health
    3. 3. THE SICK ECONOMY Behaviors drive costs • Healthcare accounts for more than 17% of our economy, and it’s growing at 4-6% per year • The primary driver of healthcare costs are behavioral —Eating habits and caloric intake —Smoking —Lack of exercise Nearly half of children’s vegetable consumption comes in the form of fried potatoes
    4. 4. THE SICK ECONOMY Behaviors drive costs • The average daily calorie intake for Americans is 3,760; the recommended intake ranges from 1,500 to 2,3oo • The life expectancy of a smoker is 64; for a non-smoker it’s 78 • The deteriorating health effect from lack of exercise is equivalent to smoking a pack of cigarettes a day Americans watch an average of four hours of TV per day
    5. 5. THE SICK ECONOMY Fueling the sick economy • An additional 20% of the economy is powered by purchases that support unhealthy habits —Fast food —Sugary drinks —Tobacco —Alcohol Lung cancer accounts for more deaths than any other cancer in both men and women
    6. 6. THE SICK ECONOMY Fueling the sick economy • Recent revenue projections for the five biggest hamburger chains exceeds $40 billion a year • Americans spent $68.1 billion on carbonated soft drinks last year • U.S. consumers spent $90 billion in 2006 on tobacco products • Total U.S. sales for in-home alcohol consumption was nearly $80 billion in 2009 Soft drinks have replaced milk in the diets of many American children
    7. 7. THE GAP
    8. 8. THE GAP What would happen if we • Reduced fat and sugar consumption • Exercised more • Quit smoking • Watched less TV • Took fewer pills • Reduced our need for hospital care A lack of vigorous physical activity is the main contributor to obesity for adolescents
    9. 9. THE GAP • Healthcare and related costs could go down by 20 to 40% • GDP would be reduced by 8 – 10% • A massive recession would follow • How can we reduce healthcare costs, improve productivity, change unhealthy habits, increase quality of life, and grow our economy? ?
    10. 10. THE NEW ECOSYSTEM What we must do
    11. 11. THE NEW ECOSYSTEM • Build a new ecosystem of health, vitality, and sustainable consumption • Grow the new ecosystem faster than the decline of the sick economy The U.S. produces roughly a quarter of the world’s economic output
    12. 12. THE NEW ECOSYSTEM How do we achieve this? • Educate consumers on impact of health habits and enable better choices • Create demand for business to invest in and profit from health, not sickness • Create policies that support healthy habits and are deterrents for unhealthy ones • Support companies that are transforming to the new ecosystem —Pepsi: launched Smart Spot food and Human Sustainability initiative —Rite-Aid: moving to a wellness company • Create environments at schools and communities that support nutrition and exercise PepsiCo pledges not to advertise their products in elementary or middle schools
    13. 13. THE NEW ECOSYSTEM: CASE STUDY How Carewise Health is helping to build a WellNation • By transforming our environment to promote better health • By providing access to health information, health activities and better health choices • By creating and demonstrating personal relevance Carewise Health Know Your Numbers seminar
    14. 14. Changes to our environment Branding wellness •Health Happens Here identity •Three areas of focus: Nutrition, Fitness, and Stress Management •Ambassadors and Champions head up wellness efforts in each location •Achievers (4) make a public commitment to change unhealthy behaviors Daily reinforcement •Top down messaging •Wave…after wave…after wave (e-mail messages, news stories, signage, events) •Dedicated website •Achiever blogs document journey THE NEW ECOSYSTEM: CASE STUDY
    15. 15. THE NEW ECOSYSTEM: CASE STUDY Changes to our environment Create comfort level and support • HR advisory board • All locations participate • Engage in healthy activities together • Walks and exercise during work hours allowed • Fitness Fridays • Fit Trail • Achiever recognition Cafeteria and vending machine redesign • Healthy food options Plan design changes with incentives to support focus on health Onsite cooking demonstration with guest chef and CEO
    16. 16. THE NEW ECOSYSTEM: CASE STUDY Providing access • Know Your Numbers seminar • Online community – team support and monitoring • Health Happens Here website • Quarterly newsletters – delivered to desktop • Farm to Table • Fruit day • Workouts with health coaches • Health seminars in evening – family members invited • Online tools • Health coaching Carewise Health is the first private company to support a local Farm to Table program
    17. 17. THE NEW ECOSYSTEM: CASE STUDY Creating personal relevance Small steps, big changes • Engagement on any level valuable • Achievers both inspired and inspiring “It’s been a tough week but I’m still moving, and it sounds like I’m not alone. Getting in 10,000 steps a day seemed like a real challenge…but I am starting to see some curves in my waist area.” “Yesterday was a very good day for me.” “People are telling me that I am starting to look different, my clothes are fitting differently and my co-workers are telling me that my pants are beginning to look a little big.” Carewise Health Achievers document their personal journey
    18. 18. THE NEW ECOSYSTEM: CASE STUDY Rethinking ROI Invest in wellness • Create a culture – not a program • Promote prevention • Measure employee vitality • Make health and vitality fun Shared at an HR event: “During an evening walk with friends, a Carewise Health associate began to describe to her companions the changes taking place within the company. It prompted one of the walkers to say, “Wow, Carewise Health sounds like they really care about their employees. That would be a great place to work.” Carewise Health Achiever and coach set goals
    19. 19. THE NEW ECOSYSTEM What can you do? As Consumers • Change habits — buy fresh food and prepare meals at home • Exercise — buy a gym membership • If you smoke, quit or buy Nicorette gum • If you eat fast food, choose healthier items • If you consume beverages, buy healthy choices • Know your health numbers and what they mean As Businesses • Create a culture of health • Design benefit plans to support health • Create products that support sustainable health By 2006, PepsiCo’s Smart Spot products represented over two-thirds of North American revenue growth
    20. 20. THE NEW ECOSYSTEM What can you do? As Regulators • Drive awareness of health • Create policies and pass legislation to support health • Invest in health programs As Educators • Drive awareness and literacy around health • Create programs to support better health, nutrition, and exercise Louisville Mayor kicks off Health Happens Here Together, we can move from a Sick Economy to a WellNation.