Marketing environment

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Marketing environment

  1. 1. Marketing environment
  2. 2. Marketing Environment Marketing environment refers to all those activity which have a bearing impact on all marketing activities.
  3. 3. Types of environment Internal Environment & External environment Internal environment External environment
  4. 4. Internal Environment  Promoters value  Management structure  Industrial relation  Company image  Research & Development  Human resource  Marketing mix
  5. 5. Marketing Mix  Product  Price  Place  Promotion • promotion• place • price• product p p pp
  6. 6. External environment  Micro environment &  macro environment Micro environment Macro environment
  7. 7. Micro environment  Customers  Suppliers  Competitors  Marketing intermediaries.
  8. 8. Macro environment  Economical factors  Social / cultural factors  Demographic factors  Political & legal factors  Natural factors  Technological factors
  9. 9. SWOT - ANALYSIS  Strength  Weakness  Opportunities &  Threats strength weakness internal opportunities threats' external
  10. 10. • Rishabh Agarwal

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