Mahindra honours Indian farmers at thefirst Mahindra Samriddhi India AgriAwards 2011                                  A sa...
Award Categories and Numbers of National & Regional Awards under each Category:                                           ...
always encouraged innovation and innovative practices in the agricultural sector to increase rural prosperity. It is ourho...
instrumental in driving innovation by leveragingmodern technology in agriculture, thus changingthe agriculture scenario in...
instrumental changes in the field of agriculture,enabling farmers to reach sustainable agriculture,thereby delivering agri...
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Mahindra honours indian farmers at the first mahindra samriddhi india agri awards 2011

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Mahindra honours indian farmers at the first mahindra samriddhi india agri awards 2011

  1. 1. Mahindra honours Indian farmers at thefirst Mahindra Samriddhi India AgriAwards 2011 A salute to the change leaders of AgricultureFebruary 21, 2011, Mumbai: Mahindra & Mahindra’s Farm Equipment Sector today announced the winners of the First Mahindra Samriddhi India Agri Awards 2011 which was held in partnership with Zee News. This honour wasbestowed upon the farmers and institutions to recognize their noteworthy and purposeful contribution to the field ofagriculture, the backbone of the Indian economy. Honurable Agriculture Minister, ShriSharad Pawar was the chiefguest at the awards ceremony.The awards were judged by an eminent jury chaired by Mr. P.K. Basu, Secretary, Ministry of Agriculture &Cooperation. Mahindra Samriddhi India Agri Awards 2011 Details:
  2. 2. Award Categories and Numbers of National & Regional Awards under each Category: Runner Up / National Award Category Regional Award Award1. Krishak Samrat Samman (Farmer of the year Male) 3 (1 for each 9 (3 for each 2011 sub-category) sub –category) a) 5 acres or less b) 6 to 20 acres c) More than 20 acres1. KrishakPrernaSamman (Farmer of the year Lady) 2 2 20111. KrishiSansthanSamman (Public Sector 1 1 Organization of the year) 20111. KrishiShikshaSamman (Agricultural University of 1 1 the year) 20111. KrishiSahyogSamman (NGOs /SHGs of the year) 1 1 20111. KrishiShiromaniSamman (Lifetime Achievement) 11. Agri Icon of the year 1 Number of Nominations received from farmers across the country: 14,064 Cash Prizes: a) National Level Cash Prizes (for individuals and institutes): Rs. 2,11,000 b) Regional Level Cash Prize (for individuals): Rs. 51, 000 c) Runner up Cash Prize (for institutes): Rs. 1,01, 000 d) KrishiShiromaniSamman: Rs.5,00,000 e) Agri Icon of the year: Rs.5,00,000. National Winners of the Mahindra Samriddhi India Agri leadership awards 2011 are as follows: The Agri Icon of the year was conferred upon Dr. M. S. Swaminathan for pioneering the concept of “Evergreen Revolution” in his vision to achieve sustainable agriculture, thereby delivering Agri Prosperity and enabling rural India to RISE. “Heartiest congratulations to all the winners of the Mahindra Samriddhi India Agri Awards. Each of them exemplifies the indomitable spirit of the Indian farmer. I am proud that Mahindra is working in tandem with the farming community and helping drive a positive change in their lives and livelihood. I am sure that this unique initiative will further motivate the Indian farming fraternity to strive towards greater innovation and productivity, said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group. Speaking on the occasion, Dr. PawanGoenka, President Automotive and Farm Equipment Sector said, “These awards are our first endeavour to recognize and felicitate the unsung heroes of rural India for their noteworthy and purposeful contribution to the field of agriculture. As India’s leading tractor manufacturer for over 27 years, we have
  3. 3. always encouraged innovation and innovative practices in the agricultural sector to increase rural prosperity. It is ourhope that these awards will encourage modernisation and change by felicitating these shining examples in theagricultural space.”This initiative is an extension of the company’s Mahindra Samriddhi venture which aims to enhance agriculturalproductivity through creative farming technologies, thereby leading to an increase in rural prosperity. As part of thisconcept, several Mahindra dealerships have been transformed into SamriddhiCentres offering the farmer easyaccess to technological know-how, hybrid seeds, soil and water testing facilities, demo farms, finance and insurance,internet updates and sales and servicing of tractors and implements. Category WinnerKrishak Samrat Samman Mr. P M Chinnasamy, Mr.Mahindra Samriddhi Farmer of the Year RadhanatAward (Male): Recognition for Farmers who Singhhave been instrumental in driving innovation byleveraging modern technology in agriculture, thuschanging the agriculture scenario in their region. Mr. Bharat KshetrapalKrishakPrernaSamman Ms.GalbibenJethabhaiKuniya Ms. UmaMahindra Samriddhi Farmer of the Year PradhanAward (Lady): Recognition for lady farmers whohave broken established stereotypes, to be
  4. 4. instrumental in driving innovation by leveragingmodern technology in agriculture, thus changingthe agriculture scenario in their region.Mahindra SamriddhiKrishiSansthanSamman National Bureau of Plant Genetic Resourc(Public Sector Organization of the (NBPGR)year): Recognition for Public Sector organizationscommitted to a broad policy on agriculture thathas become instrumental in changing the lives ofhundreds of farmers. Mahindra Punjab Agricultural UniversitySamriddhiKrishiShikshaSamman (Agricultural University of the year): Recognition for Agriculture Universities which have made anoteworthy contribution in the field of agriculture, impacting the lives of Indian farmers.Mahindra SamriddhiKrishiSahyogSamman MaharogiSewaSamiti(NGOs /SHGs working in field ofAgriculture): Recognition for NGOs / SHGs forpurposeful contributions in the field of agriculture,thus impacting the lives of farmers.Mahindra SamriddhiKrishiShiromaniSamman Dr. M. V. Rao(Lifetime Achievement): Recognition for lifetimeachievement in the field of Agriculture; presentedto a renowned personality in the agri space whosecontribution is recognized at national andinternational levels.Agri Icon of the Year: A special recognition for Dr. M. S. Swaminathanthe achievements of an individual in making
  5. 5. instrumental changes in the field of agriculture,enabling farmers to reach sustainable agriculture,thereby delivering agri prosperityAbout The Mahindra GroupThe Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economicgrowth, enjoying a leadership position in tractors, utility vehicles, information technology, and vacation ownership.Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services,defence, energy, finance and insurance, industrial equipment, logistics, real estate, retail, steel, and two wheelers.A US $7.1 billion multinational group based in Mumbai, India, Mahindra employs more than 112,000 people in over79 countries. In 2010, Mahindra was named among the Forbes Asian Fab 50 and the Credit Suisse Great Brands ofTomorrow. Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the onlyIndian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India,-2010, created by the Carbon Disclosure Project (CDP).For more information, visit www.mahindra.comFor further information, please contact:Ms. Roma BalwaniSenior Vice President & Group Head - Corporate CommunicationsMahindra & Mahindra Ltd.Mumbai, IndiaPhone: (+91-22) 2490 1441Email: balwani.roma@mahindra.com

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