Mahindra announces mahindra samriddhi india agri awards 2012

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Mahindra announces mahindra samriddhi india agri awards 2012

  1. 1. Mahindra announces Mahindra Samriddhi India Agri Awards 2012The Farm Equipment Sector of Mahindra & Mahindra, Ltd. (M&M), one of the world’s top tractorbrands and the market leader in the Indian tractor industry, today announced the second MahindraSamriddhi India Agri Awards. These awards will recognize contributions by individuals andorganizations towards the development of Indian agriculture, thereby enhancing rural prosperity.This initiative is an extension of the company’s Mahindra Samriddhi venture which aims to enhanceagricultural productivity through creative farming technologies, thereby leading to an increase inrural prosperity. As part of this concept, several Mahindra dealerships have been transformed intoSamriddhi Centers offering the farmer easy access to technological know-how, hybrid seeds, soiland water testing facilities, demo farms, finance and insurance, internet updates and sales andservicing of tractors and implements.Speaking on this occasion, Mr. Sanjeev Goyle, Sr. Vice President, Marketing and AppliTrac, FarmEquipment Sector, Mahindra & Mahindra Ltd., said, “We are delighted to announce the MahindraSamriddhi India Agri Awards 2012. Now in its second year, these awards are a part of our overallfocus on delivering FarmTech Prosperity through our involvement in various links to the Agri-valuechain and help the farmers maximize the value they create. Our 140 Samriddhi centers are alreadymaking a contribution towards this larger goal.”Mr. Goyle further added, “In our endeavor to propel agricultural productivity, these set of awardsrecognize the efforts of individuals and organizations who have strived to achieve farm prosperity.We have always played a pioneering role in developments within the agricultural sector in India.Going ahead, we will continue to create higher benchmarks for the agricultural community, underthe aegis of Mahindra Samriddhi.”Mahindra’s Farm Equipment Sector will reach out to prospective applicants through its widenetwork of Mahindra dealerships which are spread across the country.The Mahindra Samriddhi India Agri Awards 2012 will be presented in the following sevencategories:Mahindra Samriddhi Farmer of the Year Award (Male) - Recognition for Farmers who havebeen instrumental in driving innovation by leveraging modern technology in agriculture, thuschanging the agriculture scenario in their regionMahindra Samriddhi Farmer of the Year Award (Lady) - Recognition for lady farmers who havebroken established stereotypes, to be instrumental in driving innovation by leveraging moderntechnology in agriculture, thus changing the agriculture scenario in their regionKrishi Yuva Samman - Recognition for young farmers (18 – 30 years) who at an early age havebeen instrumental in driving innovation by leveraging modern technology in agriculture, thuschanging the agriculture scenario in their region.Mahindra Samriddhi Krishi Sansthan Samman - Recognition for Public Sector organizationscommitted to a broad policy on agriculture that has become instrumental in changing the lives ofhundreds of farmersMahindra Samriddhi Krishi Shiksha Samman - Recognition for Agriculture Universities whohave made a noteworthy contribution in the field of agriculture, impacting the lives of Indianfarmers.
  2. 2. Mahindra Samriddhi Krishi Sahyog Samman (NGOs /SHGs working in field of Agriculture) -Recognition for NGOs / SHGs for purposeful contributions in the field of agriculture, thus impactingthe lives of farmers.Mahindra Samriddhi Krishi Shiromani Samman (Lifetime Achievement) - Recognition forlifetime achievement in the field of Agriculture; presented to a renowned personality in the Agri-space whose contribution is recognized at national and international levelsMahindra SamriddhiMahindra Samriddhi aims to increase agricultural productivity through innovative farmingtechnology, thereby enhancing rural prosperity. The focus is on going beyond tractors to deliveragri-services to the farming community which will ultimately lead to a better quality of life. Aunique initiative in the tractor industry,Mahindra Samriddhi Centers truly represent Mahindra’s customer-centric business approachwhich leverages innovative solutions to address farmer requirements. As part of this initiative, 140Mahindra dealerships across India have been transformed into Samriddhi Centers, offering thefarmer easy access to technological know-how, hybrid seeds, soil and irrigation water testingfacilities, demo farms, finance and insurance, internet updates and sales and servicing of tractorsand tractor implements.Mahindra Samriddhi centers provide farmers with the following services: Soil and irrigation water testing facilities Technology Interface through the internet Productivity demo farms Agri counseling facilities One stop finance & Insurance products Sale of second hand tractors Seeds & crop care productsSUBMIT YOUR NOMINATIONS NOW ON:http://zeenews.india.com/mahindrasamriddhi/agriawards/

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