California Tan "Social Media" Presentation, Nov 09

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This is the motivational talk on Social Media, given by Michael Clark to the California Tan EU distributors on November 23rd 2009

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  • Difference between Motivation & Inspiration
  • Difference between Motivation & Inspiration
  • Difference between Motivation & Inspiration
  • Difference between Motivation & Inspiration
  • Difference between Motivation & Inspiration
  • To the person next to you, tell them your answer...
  • Get feedback
  • Share with the person next to you...
  • 2 names that sound like a terrorist
    He’s black
    He’s one of the youngest to run for presidency &
    He has no money...
  • Wimbeldon final 2008 (Nadal vs Federer)
    world cup finals
  • IBM
  • IBM
  • Get them to talk with one another...
  • Get them to talk with one another...
  • Talk about the Tech Boom shake out period!
  • Talk about the Tech Boom shake out period!
  • Who here is already sharing best practice?
  • + Michelle Phan has over 13 million views and 370,000 subscribers
    + Pringles r creating videos that are going viral among their fans
    + Coke fans are now creating sites to promote them, they’re connecting with their fans, they’re showing vids of their staff
    + Starbucks really engaging w clients w status updates and building 2 way comm. They’re educating fans about coffee and the company
    + Adidas is creating revuene by running contests, competitions and special promotions
    + RedBull is using the people they sponsor to feature on their SM content. In videos,
  • Used FB adds to
  • Used FB adds to
  • Used FB adds to
  • Used FB adds to
  • Used FB adds to
  • Used FB adds to
  • Used FB adds to
  • Used FB adds to
  • Used FB adds to
  • Tanning parties...
  • Tanning parties...
  • Tanning parties...
  • Tanning parties...
  • Tanning parties...
  • Tanning parties...
  • Tanning parties...
  • Tanning parties...
  • Tanning parties...
  • California Tan "Social Media" Presentation, Nov 09

    1. 1. How to Thrive in an Economic Crisis! Michael Clark
    2. 2. 1st Session What to do in a Time of Crisis • Current Market Conditions • How is that affecting you? • Mindset = Outcome • Law of Challenge & Support • Reaching new Heights through Challenge
    3. 3. What you can Expect from Today 1st Session What to do in a Time of Crisis • Current Market Conditions • How is that affecting you? • Mindset = Outcome • Law of Challenge & Support • Reaching new Heights through Challenge
    4. 4. 2nd Session Useful tools to Increase YOUR Business • What new Opportunities are now available? • Tools to increase your sales in the new market • What is Social Media? • Useful Strategies to gain Market Dominance
    5. 5. What you can Expect from Today 2nd Session Useful tools to Increase YOUR Business • What new Opportunities are now available? • Tools to increase your sales in the new market • What is Social Media? • Useful Strategies to gain Market Dominance
    6. 6. Who am I & Why am I here?
    7. 7. Who am I & Why am I here? Triumphant Events hosts events to business owners from 50 - 2000 people
    8. 8. “Specialize in the promotion of inspiring entrepreneurs, authors, speakers and leading-edge thinkers to the growing community of small and medium business owners throughout the UK”
    9. 9. Who am I & Why am I here? >50,000 bookings in 3 years I have dealt with 1000’s of businesses to help them get results! I am responsible for Sales & Revenue generation
    10. 10. Who am I & Why am I here? Prior to Triumphant Events in the UK ✓ 2005, I helped create Australia’s fastest growing franchise business. From $1million to $11million turnover in 12 months ✓ Social Media & Affiliate Marketing are our primary marketing tools
    11. 11. Why am I here?
    12. 12. Why am I here? ✓ Inspire you of what is possible
    13. 13. Why am I here? ✓ Inspire you of what is possible ✓ Provide some external perspective of your situation
    14. 14. Why am I here? ✓ Inspire you of what is possible ✓ Provide some external perspective of your situation ✓ Inform & Educate you of Productive ways of Thinking and Acting
    15. 15. Why am I here? ✓ Inspire you of what is possible ✓ Provide some external perspective of your situation ✓ Inform & Educate you of Productive ways of Thinking and Acting ✓ Add value so you go out and take actions that get you the results you want
    16. 16. Why am I here? ✓ Inspire you of what is possible ✓ Provide some external perspective of your situation ✓ Inform & Educate you of Productive ways of Thinking and Acting ✓ Add value so you go out and take actions that get you the results you want ✓ To have some FUN
    17. 17. What would you like to get out of my presentation today?
    18. 18. Current Market Conditions What are the biggest challenges you’re facing right now?
    19. 19. Current Market Conditions What are the biggest challenges you’re facing right now? Awareness & Acceptance is the 1st Step...
    20. 20. Current Market Conditions
    21. 21. Current Market Conditions • Average spend of clients is decreasing
    22. 22. Current Market Conditions • Average spend is decreasing • Less Salons, smaller market place
    23. 23. Current Market Conditions
    24. 24. Current Market Conditions • Average spend is decreasing • Less Salons, smaller market place • More competition from cheaper brands
    25. 25. Current Market Conditions • Average spend is decreasing • Less Salons, smaller market place • More competition from cheaper brands • Legal changes
    26. 26. Current Market Conditions • Average spend is decreasing • Less Salons, smaller market place • More competition from cheaper brands • Legal changes • Economic Downturn
    27. 27. Current Market Conditions • Average spend is decreasing • Less Salons, smaller market place • More competition from cheaper brands • Legal changes • Economic Downturn • Advancements of Internet (Social Media)
    28. 28. Current Market Conditions • Average spend is decreasing • Less Salons, smaller market place • More competition from cheaper brands • Legal changes • Economic Downturn • Advancements of Internet (Social Media) • Businesses are either ‘Struggling’ or ‘Booming’
    29. 29. How does that Affect YOU? What will happen if you buy into the excuses?
    30. 30. Your Mindset Determines Your Outcome
    31. 31. Mindset = Outcome Nothing has meaning except the meaning you give it!
    32. 32. Mindset = Outcome Nothing has meaning except the meaning you give it! “Whether you think you can or you think you can’t, either way you’re right” (Henry Ford)
    33. 33. Mindset = Outcome Quality of your Questions Determines Quality of your Life
    34. 34. Quality Question... Why is it that certain people are Successful and Others are not?
    35. 35. Quality Answer...
    36. 36. Quality Answer... Love what you Do and Do what you love!
    37. 37. Quality Answer... Love what you Do and Do what you love! Live your Passion & Unlock your Genius!
    38. 38. Quality Concept
    39. 39. Quality Concept Nothing Works Unless YOU Work it!
    40. 40. Powerful Mindsets Barack Hussein Obama How did he become President..?
    41. 41. The Law of Challenge & Support We live in a world of Positive & Negative. One can not exist without the other
    42. 42. The Law of Challenge & Support We reach our greatest Heights as a result of being pushed to our limits...
    43. 43. The Law of Challenge & Support You can not reach your best results unless you are challenged to your limit
    44. 44. The Law of Challenge & Support You can not reach your best results unless you are challenged to your limit This Creates YOUR Greatness
    45. 45. Competition = New Levels of Achievement
    46. 46. Competition = New Levels of Achievement The Greatest sporting matches are the ones with the greatest competition...
    47. 47. Apple vs IBM Apple Pushed IBM to reach new heights
    48. 48. Virgin Atlantic vs British Airways Virgin learned how to build a global Airline & Brand as a result of their battle with British Airways
    49. 49. The Great Depression of the 1930’s
    50. 50. The Great Depression of the 1930’s More Millionaires were created during this period than in any other period in History...
    51. 51. With the person next to you discuss... In general, how do you use challenges to your advantage?
    52. 52. How do you use challenges to your advantage?
    53. 53. How do you use challenges to your advantage? ✓Acceptance ✓Understanding (learn the lesson) ✓Adapting to the new changes (apply the lesson)
    54. 54. Lunch Discussion over lunch... ✓ How will the current challenges make you a stronger and smarter business person?
    55. 55. Question Time...
    56. 56. Quick Sharing What insights have you gained so far?
    57. 57. You Know What you need to do to become leaders in this changing market!
    58. 58. You Know What you need to do to become leaders in this changing market! Lets discuss what ideas you have to take your business to the next level!
    59. 59. Please get into groups of 3
    60. 60. Group Discussion What Lessons are you being taught now, that will make your business stronger?
    61. 61. Group Discussion What advantages do you have over your competitors that will allow you to increase your market share now?
    62. 62. Your Advantage • Established credibility
    63. 63. Your Advantage • Established credibility • Been in the market for longer than most
    64. 64. Your Advantage • Established credibility • Been in the market for longer than most • Tried, Proven and Tested
    65. 65. Your Advantage • Established credibility • Been in the market for longer than most • Tried, Proven and Tested • Higher Price = Higher Quality
    66. 66. Your Advantage • Established credibility • Been in the market for longer than most • Tried, Proven and Tested • Higher Price = Higher Quality • Great Distribution Networks
    67. 67. Your Advantage • Established credibility • Been in the market for longer than most • Tried, Proven and Tested • Higher Price = Higher Quality • Great Distribution Networks • Large, Loyal client base- Testimonials
    68. 68. Your Advantage • Established credibility • Been in the market for longer than most • Tried proven and tested • Higher price = Higher quality • Greater distribution networks • Large, Loyal client base - Testimonials • You can collaborate & share best practice
    69. 69. Your Advantage • Established credibility • Been in the market for longer than most • Tried proven and tested • Higher price = Higher quality • Greater distribution networks • Clients to provide testimonies • You can collaborate & share best practice • Create MasterMind groups
    70. 70. Your Advantage • Established credibility • Been in the market for longer than most • Tried proven and tested • Higher price = Higher quality • Greater distribution networks • Clients to provide testimonies • You can collaborate & share best practice • Create MasterMind groups • Use new marketing methods.... Social Media
    71. 71. We never lack resources, we only lack resourcefulness
    72. 72. Assert your Dominance NOW is the time to find new ways to prove your dominance!
    73. 73. Assert your Dominance Tech Boom of the early 2000’s allowed established, credible companies to Dominate
    74. 74. Assert your Dominance Tech Boom of the early 2000’s allowed established, credible companies to Dominate
    75. 75. Assert your Dominance Tech Boom of the early 2000’s allowed established, credible companies to Dominate
    76. 76. Assert your Dominance Tech Boom of the early 2000’s allowed established, credible companies to Dominate
    77. 77. Assert your Dominance Tech Boom of the early 2000’s allowed established, credible companies to Dominate
    78. 78. Tools to increase your Dominance in the new market • http://www.youtube.com/watch? v=sIFYPQjYhv8
    79. 79. What is Social Media?
    80. 80. Who is Successfully using Social Media?
    81. 81. Are you using Social Media? Who is currently using Social Media Tools to market or communicate to your clients? What results are you getting..?
    82. 82. Benefits of Social Media
    83. 83. Benefits of Social Media 1. It’s Free!
    84. 84. Benefits of Social Media 1. It’s Free! 2. Giving clients ‘real time’ updates
    85. 85. Benefits of Social Media 1. It’s Free! 2. Giving clients ‘real time’ updates 3. Know the demographics of your Target Market
    86. 86. Benefits of Social Media 1. It’s Free! 2. Giving clients ‘real time’ updates 3. Know the demographics of your Target Market 4. Highly targeted marketing
    87. 87. Benefits of Social Media 1. It’s Free! 2. Giving clients ‘real time’ updates 3. Know the demographics of your Target Market 4. Highly targeted marketing 5. Build brand loyalty
    88. 88. Benefits of Social Media 1. It’s Free! 2. Giving clients ‘real time’ updates 3. Know the demographics of your Target Market 4. Highly targeted marketing 5. Build brand loyalty 6. Get clarity on exactly what your clients want
    89. 89. Benefits of Social Media 1. It’s Free! 2. Giving clients ‘real time’ updates 3. Know the demographics of your Target Market 4. Highly targeted marketing 5. Build brand loyalty 6. Get clarity on exactly what your clients want 7. You can add value to that your clients will Love
    90. 90. Benefits of Social Media 1. It’s Free! 2. Giving clients ‘real time’ updates 3. Know the demographics of your Target Market 4. Highly targeted marketing 5. Build brand loyalty 6. Get clarity on exactly what your clients want 7. You can add value to that your clients will Love 8. Engage your clients and build a relationship with them
    91. 91. Benefits of Social Media 1. It’s Free! 2. Giving clients ‘real time’ updates 3. Know the demographics of your Target Market 4. Highly targeted marketing 5. Build brand loyalty 6. Get clarity on exactly what your clients want 7. You can add value to that your clients will Love 8. Engage your clients and build a relationship with them 9. Special offers and competitions to generate revenue
    92. 92. Useful Strategies
    93. 93. Useful Strategies ✓ Find people who already have a big following and get them to promote your product
    94. 94. Useful Strategies ✓ Find people who already have a big following and get them to promote your product ✓ Face Book groups & fan clubs. Connect with your clients
    95. 95. Useful Strategies ✓ Find people who already have a big following and get them to promote your product ✓ Face Book groups & fan clubs. Connect with your clients ✓ Capture testimonies of people who love your product
    96. 96. Useful Strategies ✓ Find people who already have a big following and get them to promote your product ✓ Face Book groups & fan clubs. Connect with your clients ✓ Capture testimonies of people who love your product ✓ Get Salons to capture client details and add them to your Social Media groups
    97. 97. Useful Strategies ✓ Find people who already have a big following and get them to promote your product ✓ Face Book groups & fan clubs. Connect with your clients ✓ Capture testimonies of people who love your product ✓ Get Salons to capture client details and add them to your Social Media groups
    98. 98. Useful Strategies
    99. 99. Useful Strategies
    100. 100. Useful Strategies ✓ Create videos that educate people about Tanning
    101. 101. Useful Strategies ✓ Create videos that educate people about Tanning ✓ Create ‘Tanning Tips’ through Social Media mediums
    102. 102. Useful Strategies ✓ Create videos that educate people about Tanning ✓ Create ‘Tanning Tips’ through Social Media mediums ✓ Create stories of the benefits of using Tanning Products
    103. 103. Useful Strategies ✓ Create videos that educate people about Tanning ✓ Create ‘Tanning Tips’ through Social Media mediums ✓ Create stories of the benefits of using Tanning Products ✓ Add value to clients,without offering them rebates
    104. 104. Useful Strategies
    105. 105. Useful Strategies
    106. 106. Useful Strategies ✓ Give them discounts for signing up to your SM accounts
    107. 107. Useful Strategies ✓ Give them discounts for signing up to your SM accounts ✓ Work collaboratively together, get your distributors to work together
    108. 108. Useful Strategies ✓ Give them discounts for signing up to your SM accounts ✓ Work collaboratively together, get your distributors to work together ✓ Create loyalty programs for your top clients
    109. 109. Useful Strategies
    110. 110. Useful Strategies
    111. 111. Useful Strategies ✓ Stay on top of feedback about your products
    112. 112. Useful Strategies ✓ Stay on top of feedback about your products ✓ Create rewards for referring a friend
    113. 113. Useful Strategies ✓ Stay on top of feedback about your products ✓ Create rewards for referring a friend ✓ Organize “Tanning” parties
    114. 114. Useful Strategies ✓ Stay on top of feedback about your products ✓ Create rewards for referring a friend ✓ Organize “Tanning” parties ✓ Build 2 way communication with your clients
    115. 115. Action Time 1.What 3 Actions do you commit to taking? 2.What will you be doing differently tomorrow?
    116. 116. Contact Mike michael@triumphantevents.co.uk +44 776 763 0400 www.twitter.com/mikeclark03 www.facebook.com/triumphantmike

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