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P&G Wella Influencer Engagement Case Study


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P&G Wella, in collaboration with Ripple Links organized a one-of-its-kind event with over 50 top bloggers in the categories of fashion, beauty and lifestyle. The event, called 'Wella: The truth about hair colour' aimed at generating brand and product awareness while engaging top influencers whose audience would benefit and consider brand purchase.

Published in: Marketing
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P&G Wella Influencer Engagement Case Study

  1. 1. WHY AND HOW TO ENGAGE ONLINE INFLUENCERS WHY? Increase digital footprints & Share Of Voice Online services most likely to influence a purchase AGREE OF INFLUENCERS BLOG Source: A RIPPLE LINKS CASE STUDY CAMPAIGN AHAAS !! TOTAL NO OF BLOG PICK UPS 45 45% RESULTS DISAGREE Influence Community Size ? HOW