txtWeb successfully pulled off a prank with more than 20,000+txtWeb Users on 1stof April 2013Powered by
txtWeb’s April Fools Day CampaignCAMPAIGN OBJECTIVETo engage with existing txtWeb users and to increase the Brand’svisibi...
txtWeb’s April Fools Day CampaignCAMPAIGN – APRIL FOOLS DAY PRANKThe users had to give a missed call to 0124-4495174 and ...
(... Con) txtWeb’s April Fools Day CampaignEXECUTION OF THE CAMPAIGNPromoted on txtWeb‘s Social Media Channels - Facebook...
(... Con) txtWeb’s April Fools Day Campaign
(... Con) txtWeb’s April Fools Day CampaignFacebookTwitterUsers promoting even onCampaign Completion
(... Con) txtWeb’s April Fools Day CampaignCAMPAIGN RESULTSThe viral impressions of the campaign increased and successful...
(... Con) txtWeb’s April Fools Day Campaign"Ripple Links is a team of dedicated and vibrant people. The April Foolcampaign...
deepak@ripplelinks.com+91 974 009 8403payal@ripplelinks.com+91 998 055 6403+91 80 28465403Thank You
Social Media Case Study
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Social Media Case Study

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txtWeb in association with Ripple Links successfully pulled off a prank with more than 20000+ txtWeb users on 1st April 2013. Have a look to know more on, what the prank was!!!

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Social Media Case Study

  1. 1. txtWeb successfully pulled off a prank with more than 20,000+txtWeb Users on 1stof April 2013Powered by
  2. 2. txtWeb’s April Fools Day CampaignCAMPAIGN OBJECTIVETo engage with existing txtWeb users and to increase the Brand’svisibility & viral impressionsTo leverage existing users to use the missed call service and playpranks with friendsCAMPAIGN OBJECTIVETo engage with existing txtWeb users and to increase the Brand’svisibility & viral impressionsTo leverage existing users to use the missed call service and playpranks with friends
  3. 3. txtWeb’s April Fools Day CampaignCAMPAIGN – APRIL FOOLS DAY PRANKThe users had to give a missed call to 0124-4495174 and they wouldget lucky to win a chance to get I-Phone 5SThe users on using the missed call service would receive a message onbeing played a prank on them on April Fools’ Day by txtWeb and that noPhone as I-Phone 5S existedCAMPAIGN – APRIL FOOLS DAY PRANKThe users had to give a missed call to 0124-4495174 and they wouldget lucky to win a chance to get I-Phone 5SThe users on using the missed call service would receive a message onbeing played a prank on them on April Fools’ Day by txtWeb and that noPhone as I-Phone 5S existed
  4. 4. (... Con) txtWeb’s April Fools Day CampaignEXECUTION OF THE CAMPAIGNPromoted on txtWeb‘s Social Media Channels - Facebook, Twitterby sharing a creative which suggested that the first 5000 callerswould be luckyAlso used the Push Message Service with selected existing txtWebusersMade sure to have a Bird’s-Eye view on the comments makingsure the message gets viral and does not suggest PrankEXECUTION OF THE CAMPAIGNPromoted on txtWeb‘s Social Media Channels - Facebook, Twitterby sharing a creative which suggested that the first 5000 callerswould be luckyAlso used the Push Message Service with selected existing txtWebusersMade sure to have a Bird’s-Eye view on the comments makingsure the message gets viral and does not suggest Prank
  5. 5. (... Con) txtWeb’s April Fools Day Campaign
  6. 6. (... Con) txtWeb’s April Fools Day CampaignFacebookTwitterUsers promoting even onCampaign Completion
  7. 7. (... Con) txtWeb’s April Fools Day CampaignCAMPAIGN RESULTSThe viral impressions of the campaign increased and successfullygenerated more than 3000 missed calls in few hours and reached awhopping number of 20000+ by end of daytxtWeb Fans helped us achieve the objective by sharing the imageGenerated more users and created a light moment for the users byannouncing the prank next day on 2nd April 2013CAMPAIGN RESULTSThe viral impressions of the campaign increased and successfullygenerated more than 3000 missed calls in few hours and reached awhopping number of 20000+ by end of daytxtWeb Fans helped us achieve the objective by sharing the imageGenerated more users and created a light moment for the users byannouncing the prank next day on 2nd April 2013
  8. 8. (... Con) txtWeb’s April Fools Day Campaign"Ripple Links is a team of dedicated and vibrant people. The April Foolcampaign was executed by them brilliantly keeping in mind the minuterequirements of the theme to make it go viral and create the impactthat the campaign achieved.“- Sathi Dutta, Marketing Specialist at Intuit txtWeb"Ripple Links is a team of dedicated and vibrant people. The April Foolcampaign was executed by them brilliantly keeping in mind the minuterequirements of the theme to make it go viral and create the impactthat the campaign achieved.“- Sathi Dutta, Marketing Specialist at Intuit txtWeb
  9. 9. deepak@ripplelinks.com+91 974 009 8403payal@ripplelinks.com+91 998 055 6403+91 80 28465403Thank You

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