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truBackup in association with Ripple Links was able to achieve 10,000+ organic Android App downloads in 4 Weeks.
Campaign Idea: Mobile app marketing campaign focused on maximizing ROI by opting for Organic Marketing over Paid Advertising.
Execution: A research of around 125+ Android Communities in Facebook, LinkedIn, YouTube, Blogs & Forums resulted in 750+ User Generated Back-up related discussions & 3200+ Premium App discussions. Ripple Links proprietary research-driven Social content seeding strategy was deployed, coupled with a Freemium pricing model for the app, where the users get to enjoy the app’s premium features for 3 months at absolutely free of cost. Users & Contextual Discussions with Back-up woes were identified across Social Channels, Blogs & Forums. Queries were answered with the help of Android Subject Matter Experts and Links to download the app were strategically placed along with it. The content strategy was aligned to position the app as a premium product which resulted in user urging to download the app.
Campaign Results: 10326 Organic App Installs, 200+ Reviews & 425+ ratings on Google Play Store, 325750+ Web Impressions, 76% Reduction in Cost Per User Acquisition with Rs. 0 spent on Paid Advertising.
Release Date: 2nd May 2013
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