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Tanishq in close association with Ripple Links was able to build brand advocacy & emphasize the brand values of strength, independence, style, individuality & femininity that epitomize the modern working woman and changed the mindset of consumers who believed jewelry is not a day-to-day accessory to work.
Campaign Idea: To harness the influence of Female bloggers across the country to position the brand’s new work wear jewellry collection ‘Mia’ to modern working women.
Execution: Over 500+ Influential bloggers from categories including Beauty, Fashion, Lifestyle, Parenting & Business across the country, were invited through social channels, e-mail & mobile to share tales of a ‘Mia Woman’ in their life. All the blog entries were hosted on Mia Site to direct potential customers to explore the collection Mia offers to working women and to seed product purchases.
Campaign Results: 153 Unique Stories, 145 Female Bloggers Engaged, 832 Consumer Engagement Stories, 2.5 Million Web Reach, 0.4 Million Social Reach, 120% Increase in Website’s Alexa Ranking.
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