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Driving product trials & building brand communication for Saffola Total through a Blogger Influencer campaign

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Saffola Total is a revolutionary new cooking oil that uses a patented Losorb technology with the goodness of two oils in one. Influential bloggers in the Food and Health categories were invited to participate in a campaign that involved product trials and reviews done in a creative way. This was done to influence the bloggers' target audience and drive higher sales.

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Driving product trials & building brand communication for Saffola Total through a Blogger Influencer campaign

  1. 1. 'a.4 A -. ./‘Q Objectiiie To identify an engage a set of influencers for Saffola Total . To generate product trials and repeat It ~ ,4? purchases for Saffola Total (sip . . , . . O To maintain continuous brand c mmunication __ between the influencers and the audience € I 1 “ yo . ¢ : j' ' ‘L. . ~i . . an 7 —= J~ ’_ Au’ ,7: Ripple Links Solution 1 L; 1. E I Identify top influential bloggers in the Health and Food categories. Send them an attractively packaged Saffola Total g_ product hamper along with a digital catalogue of product details. Encourage the bloggers to use and write creative ti/ /i reviews on the product to reinforce the brand’s message that the product is the perfect replacement for olive oil in "' cooking. _. Influential bloggers in the health and food categories were identified based on their online and social presence, quality of blogs, engagement with their readers and the level of influence among the target audience. Er’? /‘I . » i i». ;./ (/ ‘ f f . Strategy s . ~; N carefully designed VJ” 1- ‘M-: '.. ».i§4I-.5». _ Y ' -. product hampers to . . T’ i"""°"°°. “‘° W99” . . ( In-depth details about t0 Wm" abouuhe I the product and the anti ‘ oxidant benefits weiicraiiedpiichio . ““‘“9“a'°"“*"°9“°I‘° ti ’ % influencer bloggers’ 4. influence hloggersto I “ ’ i express interest in V E reviewing the product Execution _ _‘ . .§: §~T*fiiT‘1lii]j, llIilfiV_ . I . ~ | IIIii: I|. Iiil= I'i‘ ( ‘ _-’Iibt=1g1=Iiil= Ii1‘ié§iiIlII‘-}. j‘ _ , '.r '. r , A ‘lI1i= .ll‘lill; l.iI H'vl’= .lIlI| iiii: i.iIii. i.eiIIi’

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