Ripple6 Overview

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Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.

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Ripple6 Overview

  1. 1. Social Media Innovation Driving Revenue
  2. 2. Today’s Agenda • Who is Ripple6? • Social Marketing Model • The Ripple6 Platform • Features and Benefits • New Opportunities • Review • Q&A
  3. 3. Basic Company Information • Founded 2006 • Wholly-owned subsidiary of Gannett Co., Inc. (as of 11/2008) • Social Media Software Platform (SaaS) • Strategic Innovation Partner • Partners include – Procter & Gamble, Gannett, Meredith, Ge neral Mills, Post Cereals • Management Team – Net Perceptions (Amazon), McKinsey, SPSS, Mi crosoft, About.com, Double-
  4. 4. Who is Ripple6? Each site is unique in: – Style – Layout – Look & Feel
  5. 5. The Ripple6 Platform Upgrade existing sites… Create new sites… Ripple Technology Cloud Communities Social Insights Ask/ Answer Smart Groups Registration Member Home Pages Content Management Member Profiles Groups Ratings Recommendations Abuse Reporting Invitations Friends Message Boards Branded Micro-Sites Subscriptions Notifications Search Tags Video Integration RSS Photo Sharing Blogs Ad Serving API’s
  6. 6. Ask / Answer Integration • Easy to participate • Relevant and targeted • Makes users comfortable
  7. 7. Smart Groups: Relevant Connections • Ripple Technology identifies BBQ Grilling meaningful relationships, both when they’re present and when Local Moms they’re developing through ongoing member dialogue. Extreme Skiers • Leveraging profile data, Members are invited to join groups where they can Book Clubs interact with the people who are most relevant to them.
  8. 8. Implement Business Strategy with Social Media Social Media Relationships + Ripple Foundation for SM Strategy Social Collaboration Social Marketing Enterprise KM Highly Targeted Social Content driven Syndicated Brand Blogs Consumer Driven Social Commerce Social Insights Product communities Social Anthropology How I use it Real People, Real Insights Increase purchase, Up-sell, Cross -Sell
  9. 9. Social Media Marketing Model (A-I-M) Leverage Your Community to Create Relationships. Tap into Incremental Marketing Dollars. Analytics Insights Marketing
  10. 10. Web Analytics vs. Social Analytics Web Analytics Social Analytics • Programs like: • Insights into: – Google Analytics – Influential Members – Web Trends – Omniture – Content Value – Content Lifespan • Insights into: – Visitor metrics – Member Engagement Metrics – Engagement – Communication Preferences – Page views – Referral source – Ad effectiveness
  11. 11. Analytics - Overview View high-level statistics about your community such as: • Popular Groups • Top Keywords • Content Trends • Member Trends • Site Demographics
  12. 12. Analytics - Content What’s being said? Popular Posts Hot Topics
  13. 13. Analytics - Groups How are your members connecting? What common interests do they share? Who are your best- connected members? To how many groups do they belong?
  14. 14. Social Media Marketing Model (A-I-M) Leverage Your Community to Create Relationships. Tap into Incremental Marketing Dollars. Analytics Insights Marketing
  15. 15. Ripple6’s Social Insights™ • Online Consumer Research – from within the community • New Revenue Opportunity • Research Groups are recruited from the existing membership base. • Participation is fast and easy for members because they are already active in the community. • Research happens where the consumer is- “in their place.” • Better research, quick start up, fast results, lower costs.
  16. 16. Social Insights Benefits • Three delivery methods: 1. Embedded Community 2. Standalone Community 3. Hybrid • One stop research shop – Recruit different demographic groups – Meet different research goals – Faster turnaround for projects • Broaden your reach; embed yourself in other communities • Ease of use • Lack of overhead
  17. 17. Consumers want companies to interact 37% 85% think companies believe a company should be present 56% feel a stronger should develop new and interact with connection with and ways for consumers to solve better served by consumers to problems and solicit companies whom interact with their feedback they interact with in brand. social media. Source: 2008 Cone Business in Social Media Study, conducted September 2008 by Opinion Research Corporation
  18. 18. Social Media Marketing Model (A-I-M) Leverage Your Community to Create Relationships. Tap into Incremental Marketing Dollars. Analytics Insights Marketing
  19. 19. One Distributed Community MomsLikeMe.com 80 sites BenjaminMoore.com MomJunction.com
  20. 20. Cloud Communities A brand community that can exist in multiple social networks. Brand Sites Brand Community All content and members are synchronized in real time! Syndication Benefits Destination Destination Destination Sites Sites Sites Connects with consumers Brand Brand Brand where they are Community Community Community Simplified management; a Word of Mouth single conversation Friends Friends Friends Friends Friends Friends Ongoing data and insights Friends Friends Friends Friends Friends Friends Friends Friends Relationships! Friends Friends Friends Brand Brand Brand Community Community Community
  21. 21. Cloud Community Benefits • New revenue opportunity • Easy for marketers to manage and control less effort - No need for multiple micro sites • More interaction with multiple audiences • Engages consumers on their terms and in their place • Integrated analytics
  22. 22. Ripple6 Offers: • Creates Enterprise Class online communities • Leverages multiple communities for Social Media Marketing • Integrated Social Analytics for improved community management and marketing • Partnerships which create additional opportunities
  23. 23. Review • Who is Ripple6? • Social Marketing Model • The Ripple6 Platform • Features and Benefits • New Opportunities • Review • Q&A
  24. 24. Q&A Chris Kieff ChrisK@Ripple6.com www.Ripple6.com 646-254-6786

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