Exposure through activites & experience outside of
lecture classes (Practical work)
More towards entrepreneurship & nature of business
Objectives to be achieved:
1) Discuss the role of main key-player of the enterprise
2) Analysis of the business operation
3) Communication skills
4) Correlate agro-based industry with
Introduction to SIEP 1
Company name : Cheah Sung Enterprise
Commencement date : Year 2006
Type of business : Partnership (Enterprise)
Owners : Chai Enge Seng (55) & Aw Siew Kim (50)
Nature of Business : Plant nursery, Landscaping, Art & craft
drift wood products.
Address : 594, Lebuh 4, Kg. Simee, 31400 Ipoh, Perak &
634, Laluan Simee 5, Kg. Simee, 31400 Ipoh, Perak.
Contact number : 05-5472655
Email : firstname.lastname@example.org
Business hours : 10AM to 6PM
Vision : To share nature themed arts and crafts to the
people or the public.
1) To provide excellent service and guidance in
landscaping to the customers.
2) To produce quality art and craft drift wood
products to the customers.
3) To promote nature arts to people.
Vision & Missions
Mrs Aw Siew Kim
• One of the 2 Owners
of Cheah Sung
• Mainly deals with the
finance state of the
Replant & Repacking the plants in multiple numbers.
a) Water lily plants
b) Frucacea plants
c) Morning Glory plants
Managing plants (Weeding & Cutting
overgrown/wilted leaves, branches etc)
Components in Insecticides
Direct communication with customers
1. Art & craft drift wood products (Unique)
2. Strategic location (Intersection between areas)
3. Fair neighbourhood
1. Manpower planning (general labour section)
2. Lack of publicity
3. Ample space
4. Not much variety of plants available
Strength & Weakness
Better management of workers (manpower
Recruit more workers
Exhibitions (promote and publicize products)
Bring up ideas and opportunities in plant nursery
(providing more variety of plants especially
Opinions & Solutions
10 days of working experience with Cheah Sung
Able to correlate my respective course (SBS) with the
particular nature of business and entrepreneurship.
Analyzing potential of such field of business & the
needs and wants of customers.