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Women’s Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local


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Learn how Women’s Fashion Retailer Charming Charlie increased Online Traffic by 250% with Rio SEO Local and saved money at the same time! With over 300 retail stores, and more on the way, Charming Charlie’s, is an award-winning fashion accessories retailer. Known for a one-of-a-kind source of style they’ve been helping women find their fabulous fashion accessories since 2004.

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Women’s Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local

  2. 2. Speaker IntroRand Schulman Digital Pioneer – Web Analytics – Co founder WAA Founder of Web-Analytics company, Keylime Software, later acquired by Yahoo Lead marketing and products at Webtrends & WebSideStory Published Academic & Strategic Advisor
  3. 3. Localized Search, Social Influence, CompetitionSearch: The Rules Have Changed Localized Search Results Keyword Saturation Geo Tracking Technology Organic, Local, Social
  4. 4. Social Media Factors Impact On Search RelevanceOnline To Offline Influenced by Social Media Social Influence in Local Results Localized Sharing Impact Manipulation of SERPS with Social Graphs from Facebook, Google+, etc
  5. 5. Local Success For Large National RetailersStore Locators Provide REAL Value for Retailers 30 % Increase in Average Order Value after Launch
  6. 6. Amazing Results from Local Search Across EntireNetworkcharming charlie Success Off The Charts! 1st Page Search Results for “Fashion Accessories” acros Major Search Engines
  7. 7. Speaker introBill Connard VP, Local Search Solutions, Rio SEO Founder & CEO – Top Local Search, Acquired by Rio SEO Local Search Expertise Since 1999
  8. 8. Centralized Local Business Information ManagementRio Local Search CMS Makes It EASY!Complete Multi-Location CMSSystemManage & Update All Local DataMulti-Location Update In One ClickPromotion System Built-InLocal SEO Automatically AppliedExport, Distribute, Claim
  9. 9. The Perfect Recipe for Local Search Success5 Steps To Maximize Local & Mobile Search Build Local Landing Pages Build Mobile Landing Pages3 Best Practice Local SEO4 Claim & Optimize Map Listings Validate & Verify NAP on Information Services & Directories
  10. 10. Distribution of Local Information for Data FidelityOptimized & Enhanced Local Presence Claim Listings on Google+ Local, Bing Maps & Yahoo Local Optimized Bulk Feeds for ALL Local Business Information Hundreds of Relevant Local Back- Links from IYP Directories Custom Bulk Feed Management Get Found on Map Apps
  11. 11. Speaker introKim LaFleur Vice President of eCommerce, charming charlie Proven executive manager with a strong technical background Charming Charlie, the award-winning fashion accessories retailer, is the one-of-a-kind source of style that’s been helping women find their fabulous since 2004. And while our accessories have women turning heads around town, we’ve been turning a few ourselves around the industry. Winner of several awards over the past few years, Charming Charlie has been recognized for leading a retail revolution.
  12. 12. Non-branded search “fashion accessories + city”Highly Optimized For Organic & Local Results Non-Branded Local SearchOrganic Multiple 1st Page Positions Top Organic Result charming charlie Map Listings Direct Link to Local Store Page Maps
  13. 13. 1st Page Positions Across Organic & Local SearchNationwide charming charlie SERP Success 5X Growth in 1st Page Positions in 90 Days
  14. 14. Haven’t Gone Mobile? Think Again...Local is Mobile! Thinking Mobile First... 55% Traffic from MOBILE & Tablets 3/4 Of Mobile traffic Are New Visitors
  15. 15. Local Data Management & Location SpecificAnalyticsFlexible & Optimized Local Landing Pages Customizable Local Headlines & Copy Update Local Business Data per Location Locally Targeted Promotions & Coupons Ability to Insert Local Store Images Localized Sharing on All Pages Publish Changes Near Real Time!
  16. 16. Designed to Grow with Your BusinessBefore & After....Locally Optimized
  17. 17. Questions? Rand Schulman Bill Connard SEO AUTOMATION SOFTWARE