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Wyndham Hotel Group: How Brands Can Garner Valuable Metrics from Local Analytics #LSS2016

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Presentation by: Rich Mastriani, Wyndham Hotel Group

Data Management
Communicating Value to Franchisees
Attribution Modeling
Integrating Offline and Online Marketing
Reputation Management at the Property Level
Omni Channel Marketing
#LSS2016

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Wyndham Hotel Group: How Brands Can Garner Valuable Metrics from Local Analytics #LSS2016

  1. 1. #LSS2016   •  15  Brands   •  8,000  Loca0on   •  6,000  Ci0es  
  2. 2. #LSS2016   Challenges:   1. Overwhelming  amount  of  data  management.     2. Communica0ng  value  to  franchisees.   3. ACribu0on  modeling.   4. Integra0ng  offline  and  online  marke0ng.   5. Reputa0on  Management  at  the  Property  Level.  
  3. 3. #LSS2016   Tech  &  Repor0ng  Stack:  
  4. 4. #LSS2016   Omni  Channel  Marke0ng:   E-­‐Mail   Social  Local   Loyalty  
  5. 5. #LSS2016   Takeways:   1.  Document  &  Communicate  Internal   Guidelines  and  Procedures  for  Local  Search   2.   U0lize  best  in  class  tools  in  order  to  gather   data  and  measure  impact  and  aCribu0on.     3.  Make  it  easier  for  your  customers  and   business  owners  to  communicate  through   Reviews,  Voice,  and  Social  Media.    

Presentation by: Rich Mastriani, Wyndham Hotel Group Data Management Communicating Value to Franchisees Attribution Modeling Integrating Offline and Online Marketing Reputation Management at the Property Level Omni Channel Marketing #LSS2016

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