Infographic: How do UK Organisations Meet to do Business?


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We recently conducted a research study with YouGov to understand more about how UK organisations meet to do business. The research timed in with our UK launch of RingCentral HD Video Meetings, and we were curious to know the trends surrounding face to face, audio and video meetings. What we found was quite interesting!

While businesses enjoyed meeting face to face, 66% said that travel time was an inhibitor and 50% said that in-person meetings were a cost disadvantage. According to 32% of respondents, a lot of time is lost on small-talk or over-run meetings.

Audio conferencing is very time and cost efficient so it’s not surprising that 60% prefer to organise a conference call. Not surprisingly, 34% of businesses said it was much easier to bring together geographically dispersed individuals with conferencing. While audio conferences can be very effective, it’s not easy to tell if participants are always paying full attention. Nearly a fifth of those surveyed admitted they have taken calls in odd situations such as: while in pyjamas, outdoors or even in the bathroom.

When asked, 71% of businesses said they thought new technologies such as high-definition video meetings were preferable to audio conferencing as participants were more attentive and engaged in the meeting. Interestingly, it is the younger generation that is more open to embracing video conferencing, trialling and investing in new technology.

The over-riding conclusions were that HD video conferencing gives businesses the best of both worlds—engagement and interactivity of face to face meetings with the cost and time efficiency of audio conferencing.

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Infographic: How do UK Organisations Meet to do Business?

  1. 1. Time, Cost-Efficiency and Distributed Workforces Drive Conference Call Uptake Younger generation will drive the investment in new video conferencing technology FACE-TO-FACE MEETING AUDIO CONFERENCING About this Survey The online survey was conducted in March 2014 within the UK by YouGov on behalf of RingCentral. It was conducted among 1,106 senior decision makers within B2B companies. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. HOWEVER... VIDEO CONFERENCING BRIDGES THE GAP YOUNGER GENERATIONS ARE DRIVING UPTAKE WHAT HAS HELD UP THE ADOPTION OF VIDEO CONFERENCING UNTIL NOW? 50% 60% 34% 33% 62% 32% 71% 27% 13% 24% 16% 39% 26% 35% 28% 46% Believe the biggest disadvantage is the cost of travel. Find conference calls more time and cost efficient. Use conference calls as they work in a multi-dispersed team. Claim conference calls are more viable for business abroad. Lose most time when travelling to and from meetings. Admit most time is lost due to distractions such as making drinks and small talk. Would use video over audio for conferencing. People have even participated in conference calls in unusual situations. Use video conferencing at least once per week. 45+ year olds 18-34 year olds Poor image and sound quality. Complexity of setup. For improved inclusion 19% in locations such as outdoors or in the bathroom. 19% in their pyjamas or not fully dressed. For better engagement Say face-to-face meetings make the most sense for conducting business. 18-34 year olds Are likely to invest in the technology in the next year. With the right HD video conferencing software, businesses have the tools to build and maintain long-lasting relationships whilst also maintaining viability and efficiency. Will spend more time using the technology in the next year. 45+ year olds 18-34 year olds 45+ year olds 31% 23% VS £ £