Face-to-Face to Facebook: Communications Overview

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Internal and External communications overview / structure for small business and non-profits.

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Face-to-Face to Facebook: Communications Overview

  1. 1. BrandEssentials™ / CommunicationsOrganization Communications:Conversations and Content
  2. 2. The strength of yourcommunications approachwill determine the successof your organization
  3. 3. Communications approacheither personal or formal— are you havingconversations or pushinginformation?
  4. 4. Internal Communications
  5. 5. Internal Tools: PersonalConversations• Face-to-Face: Individual or group• Phone: one-to-one or conference calls• Text messaging• Collaboration / Project Management software• Email
  6. 6. Internal Tools: FormalInformation• Email• Intranet• Memos or bulletins
  7. 7. External Communications
  8. 8. External Tools: PersonalConversations• Face-to-Face: Individual or group• Phone: one-to-one or conference calls• Text messaging SMS• Email• Social Networks: Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest, 4Square, etc.• Blog
  9. 9. External Tools: FormalInformation & Content•Email•SocialNetworks: Facebook, Twitter, YouTube,LinkedIn, Flickr, Pinterest, 4Square, etc.•Website / Blog•Podcast•E-newsletter•Printed material
  10. 10. Connect with Your AudienceInternal / External: Personal or Formal• Speak the right language: age and demographic specific• Use audience preferred channel of communication: Text, Email, Facebook, etc.• Communicate a consistent message• Vary calls-to-action to suit audience and channel• Ask for and collect contact information• Provide subscription options
  11. 11. Integrate yourcommunications andfacilitate effortlessconversations
  12. 12. Integrated CommunicationsLinking your website, email and social media efforts• Get Connected: use social media icons on website, email newsletters and email signatures• Add “share” buttons to your web & blog pages and email newsletters• Include links to website, blog, newsletter archive and subscribe pages from all social media profiles• Easy navigation between all touchoints• Ensure consistent branding throughout
  13. 13. 10 Step Communications1. Understand who you are2. Know your audiences3. Prioritize your audiences4. Establish Key Messages5. Target your key audiences6. Support your colleagues and employees7. Ask for Feedback8. Evaluate all aspects of your communications9. Measure your results10. Optimize your efforts
  14. 14. Not sure how to get started?a Communications Audit willhelp establish what’s bestfor your organization.For more information call us: +1 604.609.6604Go to our website: KADENZbrand.comEmail: info@kadenzbrand.comFacebook: /KADENZbrand

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