Production log ridgeway mavzimavi .ashx

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Production log ridgeway mavzimavi .ashx

  1. 1.     St.  Paul’s  Catholic  College   Center  Number:   64770     Candidate  Number:   6811       Candidate  Name:   Ridgeway  Mazvimavi                            A2  Media  Studies           Unit  G324:  Advanced  Portfolio  in  Media  –       Production  Log     1
  2. 2. Evidence  of  Planning  &  Research       Aims  and  Objectives     • AO2  –  Assess  candidates’  application  of  knowledge  and   understanding  in  evaluating  their  own  work,  showing   how  meanings  and  responses  are  created.     • AO3  –  Assess  candidates’  ability  to  plan  and  construct   media  products  using  appropriate  technical  and  creative   skills.   • AO4  –  Assess  candidates’  ability  to  undertake,  apply  and   present  appropriate  research.         Brief  Chosen               A  45  second  –  1  minute  30  second  trailer  for  a  NEW  Soap  Opera   that  will  be  exhibited  on  BBC  3  at  8:30pm  (after  Eastenders)   that  will  appeal  to  a  Male  and  Female  audience.           2
  3. 3. Contents     Textual  Analysis     • Eastenders     -­‐ Soap  Opera  Codes  &  Conventions   -­‐ Multi  Strand  Narrative   • Coronation  Street     “..the  home,  the  family,  domestic  tribulations  and  the  strong  woman,  and  as   such,  it  has  long  been  said  to  appeal  to  the  female  viewer”       ‘Masculinity  and  Popular  television’  –  Rebecca  Feasey  (2007)     -­‐ Is  this  evident  and  how  is  this  presented  to  the  audience?     Research     • • • Purpose  of  a  Trailer   Multi-­‐Platform  promotion   Textual  Analysis  –  Coronation  Street  and  Hollyoaks       Deadlines  –  Production  Work     Filming  Dates:  Wednesday  October  23rd  2013     Edited  Trailer  –  Complete:     Friday  February  14th  2014     Promotional  Poster  –  Complete:   Friday  February  14th  2014     Promotional  Magazine  Cover  –  Complete:   Friday  February  14th  2014     Evaluation  –  Complete:   Friday  February  14th  2014       Production  Work     • • •     3 Director   Producer   Institution  research  –  BBC  Three    
  4. 4. Soap  Opera  Codes  &  Conventions  –  Lesson  2     1)  What  are  some  of  the  Codes  &  Conventions  of  this  genre?       • • • • • • • • • • • • • • • Cliff  Hanger   Antagonism   Family  Relationships   Working  class  characters   Pregnancy/Teenage  mums   Community   Tragedy     Conflict   Romance     Funerals/Death     Adultery   Wedding   Community  setting   Realism     Multi-­‐stranded  narratives     2)  Codes  &  Conventions  of  the  Soap  Opera  Genre     The  Soap  Opera  genre  can  be  categorized  by  the  ‘repeated’     (Steve  Neale)  elements  of:     1. Multi-­‐stranded  Narrative   2. Family  Relationships/conflict   3. Working  Class  Characters   4. Romance   5. Disequilibrium     Eastenders  (1985  –  Present)                   Key  information  regarding  this  text:       • Exhibited  on  BBC1  and  repeated  on  BBC  3   • One  of  the  UKs  highest  rated  programmer-­‐  8  million  viewers  per  week     • Set  in  the  ‘kitchen  sink’  setting  of  fictional  Watford,  East  London         4
  5. 5. Textual  Analysis  Task     http://www.youtube.com/watch?v=Ye51O8WBVVM&feature=related  -­‐     You  MUST  complete  the  Table  below  whilst  watching  the  TWO  promotional  trailers  for  the  BBC  Soap  Opera   Eastenders.     You  SHOULD  aim  to  identify  key  examples  (Verbal,  Non-­‐Verbal,  Technical)  from  each  trailer  that   demonstrates  your  understanding.     You  COULD  apply  relevant  audience  theory  to  explain  what  impact  these  key  examples  would  have  on  the   target  demographic.     In  your  opinion,  according  to  Hartley’s  Seven  Subjectivities,  what  is  the  target  audience  for  Eastenders?     Age   30+   Gender   Both,  Male  and  Females     Nationality   UK,  British       Trailer  1)     What  is  the  Focus  of  this  trailer?   Max  and  Stacie  committing  adultery  and  conflict  between  Family  relationships.       Code     &   Convention   Evidence     (Verbal,  Non-­‐Verbal,  Technical)   Impact  on  the  Audience     (Katz,  Maslow,  Hartley)     “Boyfriend?”  –Bradley    “I  love  you”-­‐  Stacie     (Verbal  codes)   Personal  identification  (Katz)  -­‐  the  audience  can   relate  to  the  characters.       Family   relationships   and/or  conflict    “I  know  you’re  dirty  little   secret”  –Tonya  (wife)   likes  father?”   “likes  son?”     Family  -­‐  (Harley’s  Seven  Subjunctive’s)  Stacie  is   cheating  ion  her  boyfriend  with  his  dad  and  Tonya   finds  out,  then  confronts  Max.  This  all  keeps  the  s   Audience  entertained  so  then  they  can  build  a   personal  relationship  with  the  different  characters.       Romance       Police  officer  –  working  class      Personally  identify  -­‐  working  class  (Katz  uses  and   Focus  on  working   gratification)  the  audience  might  have  been/  are  in  a   class  communities   similar  situation  as  the  characters.  Therefore  they     can  also  use  the  soap  to  not  only  personally  identify     but  to  escape  their  reality.       Different  characters  within   “Multi-­‐Stranded     the  text   Narrative”         Gender  (Harley’s  Seven  Subjunctive’s)  Having   different  characters  and  a  multi  stranded  narratives   it  makes  it  easier  for  the  audience  to  personally   identify  with  charters  in  the  soap.       ‘Disequilibrium’   (Todorov)     5 Adultery  that  is  being  kept  a   Diversion  (Katz  uses  and  gratification)  Audience   secret     members  can  use  the  soap  as  a  way  to  distract  them   from  reality  and  personally  identify  with  characters.      
  6. 6.   Trailer  2)     What  is  the  Focus  of  this  trailer?   Adultery  and  death           Code     &     Convention   Evidence     (Verbal,  Non-­‐Verbal,   Technical)   Impact  on  the  Audience     (Katz,  Maslow,  Hartley)     Romance     The  body  language  Stacey   Immerse  themselves  into  Stacey  and  Max’s   (the  maid)    walking   situation  of  them  having  an  affair.     towards  Max  (the  main   character)    and  also  the   facial  expression.       Family   relationships   and/or  conflict     Tanya’s  (wife)  facial   expression     Audience  can  escape  from  own  reality  and  maybe   build  a  personal  relationship  with  Tanya  as  some   members  may  be  able  to  sympathise  with  her   (Caregivers  –  Maslow).  Members  might  also  want   to  be  informed  and  educated  about  why  she’s   feeling  like  this.         Stacey’s  outfit  as  the  maid  >  Some  members  may  be  able  to  ‘personally   Focus  on  working  not  a  well-­‐paid  job,   identify’  with  Stacey’s  outfit  as  they  may  have   class   working  class  job.   similar  or  the  same  job  as  a  maid/cleaner.  From   communities   this  they  may  be  able  to  build  a  personal     relationship  with  Stacey.       The  shot  of  Stacey  as  the   Members  may  be  able  to  ‘personally  identify’  with   “Multi-­‐Stranded   maid  then  cuts  to  his  wife.     the  amount  of  situations  carried  out.  The   Narrative”   audience  can  also  relate  to  the  busy  lifestyle.       Low  key  lighting       “You  can  run  home”   ‘Disequilibrium’   “Judgment  day”   (Todorov)                         Multi-­‐stranded  narrative   6 Audience  members  want  to  be  ‘informed’  (Katz)   and  educated  about  the  situation  going  on   between  these  multiple  characters.  
  7. 7.   A  Multi-­‐stranded  narrative  can  be  defined  as…..     A  text  having  more  than  one  main  story  with  different  characters  involved.         You  MUST  deconstruct  the  10-­‐minute  extract  from  Eastenders  and  identify  where   the  following  elements  are  presented  to  the  audience:     • Multi-­‐stranded  narrative   • Family  relationships  and/or  conflict   • Focus  on  working  class  communities   • ‘Disequilibrium’  (Todorov)   • Romance     You  SHOULD  write  down  x1-­‐2  examples  for  EACH  of  the  elements  above  that  are   presented.           Code  &  Convention   Evidence   Impact  on  the  audience   Story  with  Lauren  and  then   cuts  to  Alice’s  story     ‘Diversion’  –  Can  immerse  in   different  situations.   • Multi-­‐stranded   narrative   • Family  relationships   Tanya  on  Abi:  “You’re  my   Younger  members  may  be   and/or  conflict   special  little  girl”     able  to  ‘personally  identify’   “Oh,  I’m  sorry,  are  you  apart  of  with  Abi  and  older  with   this  conversation?”   Tanya.  Or  families  all  together.     • Focus  on  working   class  communities   Working  on  market  stalls  and   Audience  members  can   the  ‘cockney’  East  London   ‘personally  identify’  with  the   accent.     location  and  or  the  accent   presented  in  the  show.     Disequilibrium’  (Todorov)   Max  storming  into  Tanya’s  house,  which  would  cause  chaos   and  impact  the  audience  as  this  would  shock  them  and  they   would  be  surprised  by  such  aggressive  behavior.   • Romance   “Are  you  okay?”  –  Peter  texts   Younger  members  can   Lauren  (Teenagers)   immerse  themselves  into  this   relationship  and  build  a   personal  relationship  with   these  two  characters.           Soap  Opera  Codes  &  Conventions  continued  –  Lesson  3   Textual  Analysis     According  to  Rebecca  Feasey  in  ‘Masculinity  and  Popular  television’  (2007),  the  Soap   Opera  genre  tends  to  focus  on:   7
  8. 8.       “…The  home,  the  family,  domestic  tribulations  and  the  strong  woman  and  as  such  it   has  long  been  said  to  appeal  to  the  female  view.”           1. –  Do  you  agree?     http://www.youtube.com/watch?v=F8_ApPT6isY  (First  5  minutes)         You  MUST  deconstruct  the  opening  5  minutes  of  a  sequence  from  the  popular  ITV   Soap  Opera  Coronation  Street  (1960  –  Present)  to  identify  examples  of  where  this   ideology  is  presented  to  the  target  audience.     You  SHOULD  also  try  and  identify,  to  demonstrate  your  knowledge  and   understanding  of  the  genre,  any  Codes  &  Conventions  associated  to  the  Soap  Opera   genre.                                             8
  9. 9.     Code  &  Convention   Evidence   Impact  on  the  audience     Rebecca  Feasey  (2007)  Ideology:     1.    Home:  Opening  scenes  focus  on  houses       2. Family:  Mum,  father,  son  –  Dropping  him  at  school  and  also  giving  lunch.         3. Domestic  Tribulations:  Issue  on  going  to  work  when  a  loved  one  is  ill.       4. Strong  Women:  Red  Coat  –  Resilient,  Mum:  being  the  provider  and  standing  up   from  nudges  from  kid.       • Multi-­‐stranded   narrative   “What’s  the  local  gossip”   Wedding  and  relationship   • Family  relationships   “I  could  wedge  it  down  your   and/or  conflict   throat”   “What  would  I  do  without   you?”   Some  members  may  be  able  to   sympathise  with  the  character   being  targeted.  Members  may   be  able  to  build  a  personal   relationship  with  these  two   characters.     • Focus  on  working   class  communities   Personally  identify  with  the   accent  and  slang  being  used  in   the  show.     “What  you  need  is  a  drink”   Language  used:  Dosh  (local   talk).   Disequilibrium’  (Todorov)   “She’s  defiantly  up  to   something”   •                     9 Romance   Flowers  in  hand.     Diversion  –  Can  immerse  in   different  situations.     Diversion,  can  immerse   themselves  in  the  up-­‐and-­‐ coming  problem.  Audience   wants  to  be  informed  and   educated.     Personal  identification  and  or   sympathise  with  the   character.    
  10. 10.       Soap  Opera  Codes  &  Conventions  continued  –  Lesson  4   Textual  Analysis         1. What  is  the  purpose  of  a  trailer?     To  promote  and  advertise  a  certain  episode  or  series  of  episodes  and  to  hopefully   sell   to   a   target   audience.   Promote   and   advertise   a   new   series   or   season   before   its   release   to   inform   the   audience   on   what   it   is   about,   without   giving   too   much   away.   It   generates  interest  by  showing  the  plot  points  and  having  a  point  of  call  on  display.       2. What  are  the  benefits  of  Multi-­‐Platform  promotion  of  a  media  text?     • To  promote  the  film  or  television  program  series  to  a  wider  audience.     • A  cheap  effective  way  to  promote  to  a  mass  audience.   To  be  able  to  access  a  large  group  of  viewers/Mass  audience   New  e-­‐media  allows  viewers  to  gain  information  in  different  formats-­‐  in   whatever  format  they  prefer.     Ultimately,  some  form  of  Convergence  is  important  when  promoting  a  text  to  the   target  audience.         3.     Textual  Analysis  –           You  MUST  make  notes  on  the  following  areas  when  deconstructing  this  sequence   from  Coronation  Street:     • Multi-­‐stranded  narrative   • Character  dilemmas   • ‘Personal  Identification’  (Katz)     10
  11. 11. • Multi-stranded narrative indicated within the tension between Steve’s mum and a young boy Jason • Friday the 13th – notorious for a day of bad luck, this is ironic as is the opposite of a lucky day • The bakers facial expressions (Non-verbal) denotes her unhappiness about the wedding, this may indicate hat there is something wrong with them getting married. • Eileen crossing the fingers – this cold is to say it could go either way. • Good luck-Repetition “this is my lucky day”- Non diegetic lyrics     http://www.channel4.com/programmes/hollyoaks/4od     The  above  link  will  take  you  to  some  of  the  latest  episodes  of  Hollyoaks.     1. What  are  the  connotations  of  the  Ident  for  the  popular  Channel  Four  Teen   Soap  Opera  Hollyoaks  (1995  –  Present)?     It  possibly  represents  the  battle  of  the  sexes  within  the  soap  and  could   connote  the  female  characters  are  more  dominant.    With  the  blue   representing  the  males  and  pink  the  females  it  is  aimed  at  both  genders.   Furthermore  the  name  “Holly”  is  a  common  name  for  women,  holly  the  plant   is  visually  appealing  however  if  you  get  too  close  it  can  injure  you.  This  could   provide  some  insight  to  the  females  within  the  text.  Moreover  Oak  is  a  tree   that  is  hard  and  rough,  also  this  could  provide  insight  to  the  males  within  the   soap.         Hollyoaks  –  “White  Wedding  Trailer”  -­‐  http://www.youtube.com/watch?v=Bu2sW-­‐ r9Vb4       2. You  MUST  make  notes  on  the  following  areas  when  deconstructing  this   sequence  from  Hollyoaks:     • Binary  opposition  of  the  non-­‐diegetic  music   • Symbolism  of  the  non-­‐verbal  code  of  the  tear   • Representation  of  Pregnancy   • Any  other  examples  that  would  impact  the  audience     11
  12. 12. A  black  tear  –  connotes  fear  she  could  be  crying  because  of  guilt    “What  have  you  done”      “It’s  a  nice  day  for  a  white  wedding”  -­‐    Lyrics  are  the  Binary  opposite  or  the  text       Baby  bump  looks  Fake  because  its  so  big       Dead  flower  could  connote  death               Production  Work       1. What  is  the  role  of  a  Producer?     A  producer  overlooks  all  aspects  of  the  production  across  the  3  stages  the  pre-­‐ production,  production,  post  production.  Manage  everyone  and  ensure  everyone  is   in  place  in  order  for  the  text  to  look  fit  for  purpose.       2. What  is  the  role  of  a  Director?     Oversee  the  creative  aspects  of  the  production  direct  people  in  front  and  behind  the   camera.     3)  Institution  research  –             • Launched  9th  February  2003.     • The  live  Eastenders  episode  in  2010  gained  4,537,000  viewers.     • The  channels  target  audience  is  16  –  34.     • Replaced  BBC  choice       • Available  on  freeview               12

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