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Proposal for Footwear Brands - Ephlux CX Cloud

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It is time that the "Footwear Retailers" evolved from the conventional method of advertising and selling - into engaging their customers with their brand. Here's a solution for the Canadian market.

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Proposal for Footwear Brands - Ephlux CX Cloud

  1. 1. FOOTWEAR PROPOSAL Ephlux Insights 11 June 2014
  2. 2. PURCHASE BEHAVIOR 2Source: PWC
  3. 3. SMARTPHONE USAGE 3 More than 55% of Canadians now own a smartphone Sources: Euromonitor , Catalyst
  4. 4. SMARTPHONE USAGE 4Source: ITBusiness
  5. 5. CUSTOMER JOURNEY HOW IT USED TO BE 5 Customer goes to the shoe store Likes the shoe but the size/color isn’t available There is a long waiting line at the payment counter Receives negative feedback from peers after purchase Faces post- purchase dissonance OUTCOMES • Spreads negative Word of Mouth for the retailer • Results in lost reputation AND lost sales • No attempt at retaining loyal customers
  6. 6. OBJECTIVES 6 At Store • Shorten the check-out process • Avoid long lineups • Increase footfall/sales • Present a solution for a stock-out situation Build a community • Increase customer engagement with the brand AND its other users • give them a platform to engage among themselves using a “common interest” Trigger curiosity and incentivize customers • Give them a reason to “come back” Simplify the purchase process Make the potential customers feel significant
  7. 7. EPHLUX CX CLOUD SOLUTION: 7
  8. 8. 8 Download Mobile App Sign in Through Pinterest or Register Select Shoes Favorite them Add to Cart & Purchase Online Receive Home DeliveryGo to Store & request trial Try shoe at the SET Share on Social Media & in Store Screen to collect feedback Purchase & pay In store Purchase & request home delivery through App CX CLOUD COMPONENT Mobile Apps M-Commerce Social Apps Location Based Cloud Based
  9. 9. 9 Download Mobile App Sign in Through Pinterest or Register Select Shoes Favorite them Add to Cart & Purchase Online Receive Home DeliveryGo to Store & request trial Try shoe at the SET Share on Social Media & in Store Screen to collect feedback Purchase & pay In store Purchase & request home delivery through App CX CLOUD COMPONENT Mobile Apps M-Commerce Social Apps Location Based Cloud Based CX Cloud prompts Pinterest to fetches user’s interest & past purchase behavior & display relevant shoes CRM
  10. 10. 10 Download Mobile App Sign in Through Pinterest or Register Select Shoes Favorite them Add to Cart & Purchase Online Receive Home DeliveryGo to Store & request trial Try shoe at the SET Share on Social Media & in Store Screen to collect feedback Purchase & pay In store Purchase & request home delivery through App The App will display availability of the required SKU in the nearest store. If an SKU is out of stock, ‘request restock’. Once available in store, a push notification will be sent to the user. CX CLOUD COMPONENT Mobile Apps M-Commerce Social Apps Location Based Cloud Based InventoryManagement CRM
  11. 11. 11 Download Mobile App Sign in Through Pinterest or Register Select Shoes Favorite them Add to Cart & Purchase Online Receive Home DeliveryGo to Store & request trial Try shoe at the SET Share on Social Media & in Store Screen to collect feedback Purchase & pay In store Purchase & request home delivery through App User makes payment through credit card. CX Cloud prompts the inventory to subtract the bought SKU from its database CX CLOUD COMPONENT Mobile Apps M-Commerce Social Apps Location Based Cloud Based PaymentModule Inventory Management Financials Shipment/Delivery
  12. 12. 12 Download Mobile App Sign in Through Pinterest or Register Select Shoes Mark as Favorite Add to Cart & Purchase Online Receive Home DeliveryGo to Store & request trial Try shoe at the SET Share on Social Media & in Store Screen to collect feedback Purchase & pay In store Purchase & request home delivery through App CX CLOUD COMPONENT Mobile Apps M-Commerce Social Apps Location Based Cloud Based For the users who wish to TRY the shoe before purchasing it. CRM
  13. 13. 13 Download Mobile App Sign in Through Pinterest or Register Select Shoes Favorite them Add to Cart & Purchase Online Receive Home DeliveryGo to Store & request trial Try shoe at the SET Share on Social Media & in Store Screen to collect feedback Purchase & pay In store Purchase & request home delivery through App CX CLOUD COMPONENT Mobile Apps M-Commerce Social Apps Location Based Cloud Based The user gets to experience the shoe in a physical setting similar to his/her requirement s (e.g. Party), in-store cameras take pictures, which the user can share on in-store screens, or on their social media profiles for feedback In-StoreExperience
  14. 14. 14 Download Mobile App Sign in Through Pinterest or Register Select Shoes Favorite them Add to Cart & Purchase Online Receive Home DeliveryGo to Store & request trial Try shoe at the SET Share on Social Media & in Store Screen to collect feedback Purchase & pay In store Purchase & request home delivery through App CX CLOUD COMPONENT Mobile Apps M-Commerce Social Apps Location Based Cloud Based Customer chooses their payment / delivery method and leaves. Can either pay in store or request home delivery. PaymentModule Financials Shipment/Delivery
  15. 15. MOBILE APPLICATION 15 INTERFACE
  16. 16. 16
  17. 17. ADDITIONAL FEATURES 17 The app will allow the users to Users “create” their own shoes Other users get to rate and comment on them Top rating user-made shoes get introduced in-store and the creator gets a pair for free! This feature helps build An interactive “community” around the Mobile App
  18. 18. CUSTOMER JOURNEY HOW IT IS NOW 18 Customer selects the shoe on the Mobile App Is notified of its availability beforehand Has an option of placing an order, in case of unavailability Has an option of receiving instant feedback from peers Has the ease of having it delivered at home OUTCOMES • Gives more value to customer • Streamlines inventory management system • Provides an awesome in- store experience • Engages the customers in Personalized for every customer • Translates into customer loyalty & retention Is now a part of a ‘community’ of like-minded individuals
  19. 19. GET IN TOUCH 19 Rida Zubairi Idea Engineer Rida.Zubairi@ephlux.com Danish Haroon Idea Engineer Danish.Haroon@ephlux.com www.ephluxinsights.com

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